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15 Architectural Rendering Mistakes Freelancers Commonly Make

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Architectural Rendering is a fantastic tool for telling the tale of great design. Architects can now summon extremely detailed, virtually realistic iterations of their plans in little time, enticing customers with compelling visions of structures, thanks to incredibly sophisticated tools.

When those technologies are overused, the resulting visualisations might be unclear or deceptive. Because deceptive pictures may result in a loss of trust between the professionals and the clients, we must get them properly.

Photorealistic renderings of real estate holdings are substantially to blame for the rise in architectural rendering. Due to the competitive edge it provides, most architects, engineers, and realtors use the services of 3D rendering. Despite hiring professional rendering talent, many failures occur.

Here are the common mistakes made by architectural rendering freelancers and how to avoid them.

Architectural render building example

Inadequate Briefing

Before entrusting an architecture rendering to any 3D rendering professional, ensure they are well briefed on its finer elements. A briefing that is both incomplete and wrong may end up costing a huge sum of money and time. The following are among the crucial details on which the experts must be informed before they begin their work:
  • Creating the structure and room layouts
  • Colour scheme selection for the exteriors
  • Frames and finishes for windows
  • Plans for electrical installations
  • Interior design details selection
  • Plans for the outdoors
  • Interior styling guide for the site

Not Communicating Changes after Analysing the First Draft

Assume you’ve made the initial version of the 3D architectural renderer. You go over the design repeatedly, looking for any missing elements. You should also keep track of each of these modifications and submit the layouts for peer evaluation. This is because you may forget them later, and these improvements may not get implemented in the next iteration. The rendering specialists are sometimes unaware of the specific alterations needed to be performed. When using 3D rendering services, property architects and developers commit another critical error. Changes should be communicated by listing them separately. Using ambiguous language such as “I don’t really like it” will add to the misunderstanding. Instead, try to point out whether the exact door frame you didn’t like and why, or which colour palette you think needs to be changed.

Ignoring Software Guidelines

Today, a variety of 3D modelling software is available. A few of these tools are used to make 3D prints, while designers and artists have used others to make printable 3D models. As all of the basic functions of these software are nearly identical, several aspects must be manually configured while working on the intricate details. The thickness of the wall, for instance, is automatically enabled in certain software while it must be managed manually in the others. Printing dimensions will require setting, shells may have to be put together, and layouts may be required to be waterproof, as per the software you’re using. Software regulations are the answer to this problem. It is necessary to watch lessons if you are a newbie. You also can seek assistance from the official forums dedicated to your software.

Keeping People in the Right Places

The term ‘entourage’ refers to the people who populate the project’s surroundings. The major problem here is scale. In architectural renderings involving people, a kid kicking a ball for playing with a dog is a recurrent cliche. While scale issues may make the dog four times the kid’s size and the ball bigger than his head, these photos are utilised for communicating a safe, enjoyable, and free setting to the spectator. Using the same characters in multiple representations is another prevalent issue with individuals in architectural renderings. For example, the ‘Little Red Riding Bag’ or ‘woman in beige,’ as known on Tumblr, is a stock image used in several architectural renderings, thus being a popular one to get noticed. Instead of promoting your product, such drawings serve to distract.

The Allure of Automobiles

Cars are frequently depicted without reflections or shadows in architectural representations. This occurs when designers select automobile photos randomly from graphic websites and relocate them within rendering, often during the last moment, causing them to appear out of context in the visualisation of development.

Putting Trees on the Roofs of Buildings

The debate over whether or not trees can be grown over the buildings has been settled. It’s less as to whether or not we are allowed to be putting trees over the skyscrapers — we surely can — and more about how we portray this concept in visualisations. The representation of trees in architectural projections occasionally deviates from actuality, preventing the practical aspects of mixing architecture with plant science.

Uncanny Valleys

Masahiro Mori, a Japanese roboticist, coined the phrase “uncanny valley” after seeing that the closer robots appeared to be human, the more tempting they were – but only up to a point. When a robot approaches the uncanny valley – very close but not quite a real person – it becomes unsettling, and we are left with an uneasy mix of perplexity and repulsion. With the advancement of rendering software, today’s architectural renderings are practically indistinguishable from reality. We struggle to distinguish the difference between what is a depiction and what isn’t – or rather, we can tell a little difference that makes us uneasy, which leads us to Mori’s uncanny valley. Thanks to today’s strong machinery and sophisticated software, photo-realism has become more possible than ever before in architectural rendering. This is useful for making graphics that closely resemble a real-world concept, but is it the most effective approach to convey an initial concept? While a shiny, realistic depiction may persuade a builder to invest in your idea, it’s important to remember the primary goal of architectural plans and images: to communicate a conceptual idea. That implies you must avoid uncanny valley in favour of clarity if a sketch, diagram, or physical system can express your idea better as compared to a polished picture. Artists get the choice of buying several models in places that allow them for a set price and utilising their prior creations. Anyone can purchase fully completed models and use them for their creations on these websites. Checking previous projects to determine if the designer you are going to approach utilises the same templates for all their projects eventually is the greatest technique to pre-screen the artist you will approach. A keen eye always will notice anomalies, allowing you to determine whether the artist is providing original content or simply rehashing prior ones.

Incorrect use of reflections

Reflections are considered the most challenging component of architectural renderings since there is so much for the designers to maintain a balance, including appropriately portraying the time of the day. Who doesn’t enjoy seeing a structure lit up at night? However, if you choose to alter the sky’s colour, be sure that the alteration gets mirrored in the building windows. Pink clouds available in the sky and white clouds from the window can detract from the overall quality of your architectural rendering. Also, how would the artist portray the reflections of people or vehicles in the rendering? When a little distortion, irregularity, or omission is discovered, an otherwise appealing render may appear absurd or, at the very least unreliable.


The artist must be able to distinguish between simplicity, that is, a style, and nothingness to create a successful architectural portrayal. Some vacant areas can offend a buyer, so staging and virtual staging eventually became an established real estate promotional strategy. When these are depicted as well-established and well-set spaces, the rendering might have the inverse effect, luring visitors and instilling a desire to live there. It’s critical how an architectural rendering doesn’t give potential purchasers the impression that it’s ’empty’ and could benefit from virtual staging. An incredibly crowded or baroque landscape, in contrast, may lead a prospective buyer’s thoughts to wander to greener pastures.

Too futuristic

There has to be a link between a willingness to work as a computer graphics artist and a passion for science fiction since it’s scrawled all across the representations of several building construction projects. There are also several architectural renderings of future buildings available online that seem like anything out of The Matrix or another sci-fi film. Too enthusiastically or too remotely set in the future, computer graphics drawings might produce a gap, making it impossible for potential customers to envisage occupying the space in reality.

For the sake of illumination

Poor lighting is a major faux pas in both real and virtual worlds. Poor lighting in photography of real estate refers to poor illumination, whereas bad lighting for architectural rendering seems to be a more complex phenomenon. With light architecture playing a larger role in the last two decades, computer graphics artists have to pay close attention to spillage and reflection and the fortune-telling behind down and uplighting. Everywhere there is light, there is also a shade. Architectural representations that ignore or misrepresent shadow sprawl will come across as unprofessional. That is the last thing you would like a prospective buyer to think about your project.

Having the wrong point of view

A computer graphics artist is in charge of displaying the estate to the prospective buyer from the most appealing viewpoint. Developers keep forgetting that they have a voice in how their project is visualised architecturally. They provide their measurements, and the artist handles the rest. Of course, the project itself will determine the best perspective for any work. However, it is universally recognised that there can be a bad perspective for your architecture rendering. In design and architecture, the tagline is “Don’t be a Giant.” In the realm of traditional architecture, there’s something of a no-fly zone, meaning that the angle of your camera shouldn’t be between 2.4 metres to 9 metres within the air. This does not mean you shouldn’t include aerial in the presentation; it just implies you should be upfront about it if you’re going to provide an aerial perspective of the project. And if you are trying to provide a surface perspective, make sure that the audience understands it. Inform the viewer whether they view the project from a bird’s-eye view or via their own eyes. Taking the effort to develop original and stunning architectural renders to resonate with your prospective customers is essential. By devoting time to eradicating the deadly architectural rendering sins and errors, you will have a stronger opportunity to attract and fascinate your buyers.

Ideas and designs that are unclear

Some individuals like to refer to themselves as 3D rendering artists, even though they lack the necessary skills. Sure, if you set your mind to it, anyone can understand the overall usage of software tools to produce 3D models. On the other hand, some people lack the creativity required to develop high-quality 3D renders with good design to give to their clientele. Thus, they can frequently produce works that don’t match what you’ve requested and may not even comprehend. Some artists are prone to over-experimenting with new notions and concepts, but this is a double-edged dagger that can result in either anything distinct and famous or something completely out of the ordinary. Throughout the process, make sure that the artist is heading in the right direction. Request comments and a sneak peek at the work while it is still in the works so you don’t end up with a finished product that you don’t understand or enjoy. Working with the designers while the idea is still in the early stages will help you prevent uncomfortable problems later.

The renderings of science fiction

Some of the most incredible things you would ever see are 3D sci-fi renders. Their place is not in the architectural world. Sci-fi representations are out of the topic if you already own a construction company because they don’t depict anything that can be built. Their position is in the film or digital game industry, and they should stay away from the construction industry. The movie business is among the branches that employ 3D rendering technology to generate some of the most realistic-looking scenes you’ll ever see on a screen. When an individual creates anything you want to build using these 3D models, the chances of your project being accepted by everyone in the firm and the financiers are slim. They may not even consider you important enough to do business with. Sci-fi representations should only be used in the fields for which they were created, and when you see artists trying to produce something never seen before, it should raise a red flag. The world of architecture and building is very different from the creative realm of science fiction.

Fundamental flaws

If they want their work to pass, all professional 3D rendering artists must master all of the architecture and 3D design foundations. Every artist will have no trouble generating something that you and everyone in your company will enjoy if they have the necessary information. Poor foundations will always present issues that you’ll have to work with because they may damage the entire project. An artist with extensive expertise in constructing architectural wonders, on the other hand, will be able to turn your thoughts into a working prototype. Check over the artist’s prior work and request a recommendation from a previous client to see if they will perform in the manner you desire. Inquire if the artist demonstrated sufficient knowledge to manage their project or whether they made their deadline. A second view will inform you of any issues you may encounter with an artist, and you must take advantage of it whenever possible. Questioning the artist about his degree of understanding, for example, may not provide you with the information you need, but getting a second opinion will.


When contacting an artist who will turn your thoughts into live 3D masterpieces, you must always keep an eye for them. You’ll have a better chance of finding the proper individual for the job if you follow these tips, and everyone in your firm will be pleased with the results.

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