3D RENDERING PRICING GUIDE

Understand what you are paying for.

WHAT SHOULD 3D RENDERING AND ARCHITECTURAL VISUALISATION COST?

ABOUT OUR 3D RENDERING PRICING GUIDE

Below, we will discuss all the factors that contribute to the pricing of 3D rendering services and why images can range from £50 to £10 000. Due to this, 3D rendering is a very confusing space because it is difficult for clients to understand why there is such a huge price range for an image, in this guide we will explain all the factors that go into costing a 3D project to help clients gain clarity before choosing a company to complete their project may it be for Architectural Visualization, Interior Visualization or Product Rendering.

Beach Villa Sunset Architectural Visual
Residential Beach front property villa render

DIFFERENT TYPES OF 3D RENDERING SERVICES

One of the big factors in working out how much a 3D rendering project will cost is the type of rendering. For example, there is a big difference between rendering a small house compared to a commercial shopping center because clearly, one is a lot more work to detail and model. We offer a range of different 3D Rendering services types at XO3D if you are unfamiliar with any of them check out the pages to learn more.

  • Architectural Visualisation

    • Residential renderings
    • Townhouse renderings
    • Commercial renderings
    • High rise renderings
    • Landscape renderings
  • Interior Rendering

    • Residential interior renderings
      • Bathroom renders
      • Kitchen renders
      • Living room renders
      • Study renders
    • Commercial interior renderings
    • 3D Floor-plans

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TWO MAIN FACTORS THAT EFFECT OF 3D RENDERING PRICES

LABOUR

Firstly, the cost of a 3D rendering project is the expertise required. There are generally four people involved in a 3D rendering project unless one person is proficient in more of the skills required.

  1. Project Manager
  2. 3D Modeller
  3. 3D Artist
  4. Photoshop Artist

The most expensive component above is the 3D Artist as they have the most amount of work to do setting up the scene and generally can cover part 2 and 4 as well, depending on their skill level.

To create a 3D Render, a 3D artist needs to:

  1. Read and understand plans.
  2. Understand clients vision.
  3. Create a 3D Model
  4. Set up the lighting
  5. Set up the materials and textures
  6. Set up the camera

For a more detailed read on this check out our Architectural visualisation page.

The most expensive component above is the 3D Artist as they have the most amount of work to do setting up the scene, and generally can cover part 2 and 4 as well, depending on their skill level.

The work involved in a 3D render is not as simple as you may think. For example, a skilled 3D artist can create complex scenes very quickly using different industry tools, such as Forest Pack while using library items to scatter trees. On the other hand, a small complex custom model that needs to be made from scratch will take a lot more time.

In many cases using library parts is much faster than custom models of furniture. When it comes to product rendering, usually these take time to model as they need to be created from scratch and detail is a must so that the 3D renders come out in high quality.

Finally, when the 3D render has been processed by the computer, the image is taken into a post-production software such as Photoshop and touched up. Some studios do a lot of the work in the 3D render engine before post-production, on the other hand, some studios do a lot of details within the post-production software. A studio could essentially do no post-processing, but the best results require both to get to the higher end results of 3D Rendering. Below is an example of before and after an image of post-production.

Penthouse Architectural Render

RENDER TIMES

So what is rendering time? Rendering time is the amount of time it takes a computer to create the images. Rendering time is directly related to how good quality the image is, if there is more detail required, that results in more rendering time. Likewise if a larger image resolution is required then that takes more as well. If you don’t understand image resolution check out our guide here. This should be taken into consideration as if you require extremely large detailed images, this will cost more money.

Below are some of the main factors that effect rendering times significantly:

  • Light sources. (Interiors take longer because of more light sources needed)
  • Detail of the scene. (How many different components go into the image)
  • Size of the image. (Billboard or HD screen)
  • Amount of polys in the model. (Amount of detail on the models)

The biggest and most important thing you can do as a client, to reduce rendering times is to give as much detail to the 3D Rendering company as possible. This removes all the confusion. Therefore, allowing the company to get it right first time round and not having to re-render images due to miss communications. Each revision of a render mostly requires us to re-render the image and redo the post-production.

Another clear reason an image will take longer to render is how fast the computer is and how efficient the rendering software is. The more powerful the computer the faster it will render. This is why we keep up with new and improving technology at Xo3D to offer the cheapest and most efficient service possible.

Marketing Speaker Render

THE TWO PRICING STRATEGIES FOR 3D RENDERING COMPANIES

PER IMAGE

Firstly, the per-image pricing strategy is exactly what it says. You are charged a fixed price image, usually, the price per image is scaled down depending on how many images you require. This type of pricing strategy is the most common and best for smaller projects.

For example, a basic residential house exterior rendering may not differ much from project to project, as long as the detail required is not significantly more.

It is often that you find companies will charge a higher price for one single image, this is because the scene is set up for render, this takes the time. Once it is set up you can render out multiple cameras, with little work needing changing.

PER PROJECT

Secondly, this pricing strategy works better for much larger scale projects, where there are many images needed. Typically these are more commercial projects and a quote can be customized once all the details are clear with both parties. When looking at these types of projects you should be getting a volume discount on the amount of images and time your project will take.

WHAT IS THE DIFFERENCE BETWEEN A £50 IMAGE TO £5000 IMAGE? WHY DO 3D COMPANIES CHARGE MORE?

TIER 1

Cheapest 3D Rendering Pricing £50-200

TIER 2

Basic 3D Rendering Pricing £300-£400

TIER 3

Middle-weight 3D Rendering Pricing £400-£1500

TIER 4

High-End 3D Rendering Pricing £1500+

How much should I charge for animation and design work?

Learn more about 3D artists’ pricing here.

If you don’t know how much to charge for your creative skills, you’ve come to the right place. The most straightforward way is to calculate the cost of your time, plus overheads, then multiply that by how long it will take you to complete the work. Our animation and design price calculator are built to give artists a starting point and get you thinking about the practicalities of putting a price on your creative services.

Simply enter your figures here to get started!

Alternatively, if you are a business looking to cost an entire project, try out our animation price guide.

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