Allwood Joinery Modulite. XO3D’s CGI, simulation and sound helped launch Allwood Joinery’s new modular interior system. One film shows the assembly, materials and finish. Discuss a similar project Project at a glance A second collaboration, end-to-end. Client Allwood Joinery Sector Joinery / Modular Interior Product Project Type Product & Interior Animation Services 3D Animation, 3D Rendering Software Cinema 4D, Adobe Creative Cloud Year 2023 Deliverables Hero product film with voice-over and sound design Step-by-step assembly explainer animation Interior scene transitions, kitchen and living contexts Exploded and disassembly views for product clarity Simulation work for door, slotting and floating block sequences Marketing-ready cuts for launch and sales support Hero film The full hero film. The Brief A redesigned product, a bigger story. Allwood Joinery returned to XO3D with a new version of Modulite. It had a new assembly method, new materials and a new visual identity. The film had to explain the modular design, finish and room context. Physical production was still under way. We made one hero film with voice-over, sound and simulation. Clear connection shots and a closing-door transition hold the story together. Project answer Why use CGI for this project? What we made XO3D created a cinematic launch film for Allwood Joinery's redesigned Modulite interior system, showing its assembly, materials and modular room applications. Why CGI The physical product was still ramping up, so CGI could explain the new connection logic and place Modulite in finished interiors before a full shoot was possible. What was delivered Allwood received a hero film, feature cuts, interior stills, assembly sequences, voice-over and sound design for the launch. Film gallery See this project in motion. Modulite by Allwood Joinery 3D Product Animation 1:05 Watch in the gallery Allwood Modulite product feature film Watch on XO3D’s YouTube channel Allwood Modulite 4K film Watch on XO3D’s YouTube channel The Work Hero film, feature cuts, signature transitions. The launch library starts with one hero film. Short cuts then explain the modular system, finish and room context. 01 Hero Film A cinematic product reveal for launch. The main Modulite film brings voice-over, sound and CGI into one launch asset. It introduces the new product through a clear visual story. 02 Feature Animation Product features, explained in motion. This focused cut shows the new assembly method, materials and finish. Viewers can understand the product before they see a physical sample. 03 Floating Blocks Modularity as a visual language. Floating blocks turn the modular system into a simple visual idea. The short sequence works well on web and social channels. 04 Connection Logic How parts slot together, made obvious. This close sequence shows how each part aligns and locks. We checked the motion with Allwood so the build stays true to the product. 05 Interior Context Real-world rooms, photoreal lighting. Room transitions place Modulite in kitchen and living spaces. The same light and colour link every shot to the main film. 06 Door Transition A closing door becomes a finished room. A closing Modulite door reveals the finished room. This product action becomes the key transition in the film. Marketing-Ready Assets Drop-in cuts for web, social and decks. We made each short cut from the same CGI source. The assets fit product pages, social posts and sales decks. Client Review “This was our first time working with XO3D and it won’t be our last. Alex and Connor were very professional, proactive and fun to work with. The guys delivered an exceptional animation from a very complicated brief.” Allwood Architectural Joinery Allwood Joinery What made this project special? Studio Commentary. Allwood returned after our first project together. This brief covered a new product design and gave us more room to shape the film. A fire at the factory paused production. We used that time to develop the simulation, sound and direction around one strong launch asset. The result is a complete product film that explains Modulite from assembly to finished room. Modulite V1 From V1 to the final Modulite. Our first Modulite project set the base. Its build, exploded and turntable cuts helped shape the new film. Behind the Scenes Greycard passes, locking the story. We reviewed every shot in greycard before final light. This let Allwood check motion, timing and each connection early. The furniture animation guide sets out what to check before the final render. The deliverable A full launch render library, built once, used everywhere. The same CGI scene supplied room stills, greycard passes and moodboards. This kept the full launch library consistent. Lifestyle stills Interior scene stills, Modulite in context Process stills Greycard process, engineering review passes Pre-production Creative development, moodboard and storyboard Credits The team behind the work. Creative Director Alex Mann Producer Thomas Howcroft Director Connor Hamilton-Smith 3D Animation Connor Hamilton-Smith Lighting & Rendering Alex Mann Sound Design Gulliver Tickell Work with us Premium product CGI, built around your launch.