Caffe2go Portable Coffee Machine. XO3D’s photoreal ecommerce CGI and product animation for the Caffe2go Presso XI, communicating compact engineering, premium build and the freedom of great coffee anywhere, anytime. Discuss a similar project Project at a glance A launch-ready CGI suite, end-to-end. Client Caffe2go Sector Consumer Electronics / Portable Lifestyle Project Type Ecommerce Product Launch CGI Services 3D Animation, 3D Rendering Software Cinema 4D, Adobe Creative Cloud Year 2023 Deliverables Hero product animation for the Presso XI launch Exploded view animation explaining internal mechanics Charger and battery system animation Website feature loop for the Caffe2go homepage Photoreal ecommerce stills for product page Material and finish accuracy across every asset Product shot A product shot from the project. A five-second product shot of the Caffe2go Presso XI. The exploded view and charger sequence are further down this page. The Brief Coffee anywhere, explained with photoreal CGI. Caffe2go founder Alec built the Presso XI after wanting an espresso on a French beach with no machine in sight. The result is the first fully mobile coffee maker, compact enough to carry in a bag, capable of brewing great coffee wherever you are. They came to us with a complicated brewing process, coffee pods versus coffee grounds, heating plate logic, a unique charging system, and an ecommerce launch to support. Early photography couldn’t communicate the internal mechanics or the “coffee anywhere” promise. We translated that complexity into a compact visual lesson: a hero product animation, an exploded view, a charger sequence and a website feature loop, plus photoreal stills for the product page. Every asset built from one CGI source for total visual consistency. Project answer Why use CGI for this project? What we made XO3D created product animation and ecommerce CGI for the Caffe2go Presso XI portable coffee machine. Why CGI Early photography could not explain the brewing process, internal mechanics or charging system, while CGI could show each step inside one compact visual lesson. What was delivered Caffe2go received a hero animation, exploded view, charger sequence, homepage loop and photoreal product stills. Film gallery See this project in motion. Caffe2go Presso XI Portable Coffee Machine, 3D Product Shot 0:05 Watch in the gallery Asset map Which asset answers which question. Each part of the Caffe2go work answers a different buyer question. The placements are the ones this page records; running times are not listed here. Asset; Buyer question; Placement; On this page; Exploded view; How does it brew without an external heat source?; Explaining the internal mechanics to customers; See the exploded view; Charger sequence; How does it charge?; The product page and paid social; See the charger sequence; Website feature loop; What is the product, at a glance?; The Caffe2go homepage hero; See the website loop; Product stills; What does it look like up close?; The product page; See the stills; The Work From hero film to website feature, one pipeline. A complete ecommerce CGI library: cinematic hero animation, exploded explainer, charger sequence, dual-view product still and a homepage feature loop, all produced from one Master Asset. 01 Hero Animation A launch-ready product film for the Presso XI. The headline animation introduces the Presso XI with cinematic lighting and slow, deliberate motion, communicating the premium feel of a portable coffee machine engineered for travel, camping and road trips. Brand-led lighting rigs deliver the visual quality Caffe2go needed to open pre-orders with confidence. 02 Exploded View How the Presso XI works, made obvious. A precision exploded animation pulls the Presso XI apart to reveal the heating plate, temperature sensors and internal architecture. Built in collaboration with Caffe2go engineering, it helps customers understand how the machine brews coffee without an external heat source. 03 Charger Animation The unique charging system, demonstrated. A focused animation shows how the cable charges the Presso XI, turning a previously confusing detail into a clear visual story. Used across the product page and paid social, it answers the question every first-time viewer asks before checkout. 04 Dual View Render Material and finish, accurately captured. A dual-view product render showcases the Presso XI from two angles in a single composition, engineered for hero placement on the Caffe2go website. Material response, surface finish and proportions are shown clearly so customers can see what they are pre-ordering. 05 Website Feature A looping feature reel for the homepage. A short looping cut produced for the Caffe2go homepage hero, engineered to land the brand and product in seconds. Built from the same CGI source as the hero film for total visual consistency across every touchpoint. How it works See the brewing mechanism and charging system. The two explanatory films, with playback controls. Nothing plays until you press play, and each has a written description below it. The exploded view. The machine comes apart in sequence to show the heating plate, the temperature sensors and the internal layout. The film explains how the machine brews coffee without an external heat source, the question early photography could not answer. The charging system. A focused sequence shows how the cable charges the machine. It turns a detail first-time viewers ask about into one clear visual step, and was used on the product page and in paid social. For this kind of work, see Technical CGI for mechanisms and Exploded-view animation. The deliverable A full product render library, built once, used everywhere. A scalable CGI pipeline produced photoreal product stills, wide angles, detail shots and lifestyle cuts, all consistent with the launch films so Caffe2go’s marketing channels stay visually locked. Hero library Wide product stills Product library Detail shots, cup + lid Reading the stills What three of the stills show. Angled view of the Caffe2go portable coffee machine. The frame centres on the control panel: the power button, the row of indicator lights and the lid catch. Close-up of the Caffe2go portable coffee machine with the lid removed. A tight crop on the top section shows the rim and the central pin at a scale a product page can zoom into. The Caffe2go portable coffee machine with its lid open. The clear chamber and hinge show where the coffee goes, with a second machine behind for scale. Client Review “The customer service of XO3D is beyond incredible. They respond really quick and delivered good results for a good price within only 2 weeks. Would highly recommend and will for sure work with them again.” Alec Founder, Caffe2go Credits The team behind the work. Creative Director Alex Mann Producer Thomas Howcroft Director Connor Hamilton-Smith 3D Animation Jack Robertson Lighting & Rendering Jack Robertson 3D Modelling Joseph Cletus Questions Questions about this project. What is the project called? This is the Caffe2go Presso XI portable coffee machine project. XO3D created product animation and ecommerce CGI for Caffe2go in 2023. What did XO3D create for Caffe2go? A product animation, an exploded view, a charger sequence, a website feature loop for the Caffe2go homepage and photoreal stills for the product page, all built from one CGI source. Why did the internal mechanics need CGI? Early photography could not show the internal mechanics, the heating plate logic or the difference between coffee pods and coffee grounds. CGI could take the machine apart on screen and show each step in one compact visual lesson. Which assets explained the charging? A dedicated charger animation shows how the cable charges the machine. It was used on the product page and in paid social, alongside the exploded view. What should a similar enquiry bring? The product CAD or geometry, references for the finishes, the questions customers ask before buying and the channels the assets are for. Each project is scoped on its own brief, so timing and deliverables are agreed for your product. For more coffee work, compare the Coffee-machine stills made for Smarter AM and the Coffee-roaster animation made for ROEST. Discuss a similar product explanation. Work with us Premium product CGI, built around your launch.