Flash Motors Infinity X Off-Road Electric Scooter. How XO3D produced two 40-second 4K product animations for Flash Motors’ CES 2024 launch in Las Vegas, communicating Infinity X performance, controller technology and off-road DNA across show-floor screens and social campaigns. Discuss a similar project Project at a glance A CES-ready CGI suite, end-to-end. Client Flash Motors Sector Electric Mobility / Consumer Tech Project Type CES 2024 Launch Animation Services 3D Animation, 3D Rendering, Product CGI Software Cinema 4D, Adobe Creative Cloud Year 2024 Deliverables Two 40-second 4K product animations for CES 2024 Colourway variants, Yellow, Mint, Green and Black Detail-focused close-ups, logo, handlebars and wheels Engineering callouts, suspension, batteries and controller Social-ready cuts for marketing campaigns Laptop mockup composite for product page use Hero film The full hero film. The Brief CES-ready hero animation, for a fixed show date. Flash Motors needed two 40-second 4K product animations to launch the Infinity X at CES 2024 in Las Vegas, one of the scooter and one of its handlebar controller, for the booth screens and the social campaigns that followed. Both had to land in a fixed show window. The brief called for a visual story that could carry the brand on a global stage: premium finish, off-road capability and the unique handlebar controller technology, all readable in seconds, on muted booth screens and on a phone. We translated the scooter into a photoreal CGI library for an automotive and mobility launch, with hero films, colourway cuts and engineering detail close-ups produced through a three-stage production line so the CES deadline was never in doubt. Our 3D product visualisation page shows how one model produced every finish across this and other projects. Project answer Why use CGI for this project? What we made XO3D produced two 40-second 4K films for Flash Motors' CES 2024 launch: one of the Infinity X off-road electric scooter and one of its handlebar controller. Why CGI CGI made the scooter finish, off-road character and controller technology readable within a fixed show window on both large muted screens and mobile social placements. What was delivered Flash Motors received two 40-second films, one of the scooter and one of its handlebar controller, used at CES 2024 and in its social campaigns. Film gallery See this project in motion. Scooter Product Animation for CES 2024 0:40 Watch in the gallery Flash Motors Infinity X scooter film Watch on XO3D’s YouTube channel Recognition A Web Excellence Awards winner. The scooter film appears as a winner in the Advertising & Marketing, Animation category of the Web Excellence Awards, listed by the organiser as Flash Motors Scooter by XO3D. See the organiser's winner page and our award news post, which explains how entries are judged. Scope Two films, two communication jobs. Flash Motors launched two related products at CES 2024, so XO3D made two 40-second 4K films. The scooter film shows the whole vehicle; the controller film focuses on the handlebar technology. Film; Product detail; Destination; Where to see it; Infinity X scooter film; Stance, finish and logo, wheel and suspension movement and the battery reveal.; CES 2024 booth screens and the social campaigns that followed.; See the scooter shots; Infinity X controller film; Hero rotation, an exploded view of the housing and circuit board, and macro material close-ups.; CES 2024 and Flash Motors social channels.; See the controller case study; Feature to frame Feature; Visual treatment; Where to see it; Logo and finish; A macro pass on the Infinity X logo; Shot 03; Handlebar controller; An isolated handlebar sequence, with its own film in the controller case; Shot 04; Wheels and suspension; Dedicated wheel, wheel entrance and suspension cuts; Shot 05; Batteries; A battery reveal among the engineering close-ups; Engineering detail; The tables describe what each frame shows. They are a communication brief, not a measurement of suspension travel, battery performance or any other specification. The Work From CES booth loop to social cut, one pipeline. A complete CGI library: hero animations, colourway variants, controller close-ups and engineering detail cuts, all produced from one Master Asset for total visual consistency across show floor, web and paid social. 01 Hero Film A CES-ready reveal in 4K. We built the headline product animation around what mattered most for the CES 2024 booth, silhouette, finish and the Infinity X stance. Photoreal CGI gave Flash Motors a launch asset that read instantly on the show floor and on social, without a single physical photo studio booking. 02 Colourways Four finishes from one CGI source. Yellow, Mint, Green and Black, every colourway was rendered from one Master Asset, so Flash Motors got a full marketing library without re-shooting. Each cut was tuned for paid social, ensuring the brand language stayed consistent across every variant. 03 Brand Detail Close-up storytelling on the logo. A macro pass on the Infinity X logo isolates the badge and the finish around it. The aim is to signal material quality at a glance, as a premium cue for a product page hero. 04 Controller Tech The handlebar controller, on its own terms. Flash Motors’ unique e-scooter controller technology was a headline feature for CES. We isolated it into a dedicated handlebar sequence so the engineering story could land in seconds, perfect for booth loops and short-form social. 05 Off-Road DNA Wheels and suspension, engineering as hero. Off-road capability is core to the Infinity X. Dedicated wheel and suspension cuts make that off-road positioning legible to a general audience, without asking them to read a spec sheet. 06 Composited Mockup In-context, ready for product pages. A laptop mockup composite ships the animation inside a real-world scene, useful for product pages, decks and press releases where the asset needs to live beyond the show floor. Colourway Variants One model, four finishes, ready to ship. The delivered scope covered four finishes: Yellow, Mint, Green and Black. This grid shows three selected cuts, Yellow, Green and Black, rendered from the same CGI source for product pages, paid social and CES collateral. Mint appears in the colourway shot and in the still library below. The deliverable A complete launch render library. Hero stills across colourways and detail close-ups, built from the same CGI pipeline so the CES booth, product page and paid social stayed visually locked. Hero stills Product render library, hero stills Detail library Detail shots, closeup/macro What was the biggest production challenge? Studio Commentary. The CES deadline left no margin, we had to deliver two 4K animations on a fixed show date. We split the work into a three-stage production line: animation and camera, lighting and materials, then post-production and overlays. Each stage ran in parallel with a dedicated owner. Render noise and frame times were the next problem. We optimised materials and scene complexity, then moved effects like motion blur into post, keeping the raw renders clean and fast. Production How the production was organised. The CES date could not move, so this project ran as a three-stage line, with the stages working in parallel rather than one after another. That was the workflow for this project, set by the show date. It is not a standard turnaround. 01 Animation and camera Motion and camera paths for the scooter and controller shots. 02 Lighting and materials Lighting and finishes, including the four colourways from one Master Asset. 03 Post-production and overlays Compositing, overlays and the motion blur moved out of the render. Render noise and frame times were the next constraint. Materials and scene complexity were optimised, and effects such as motion blur were added in post rather than rendered, which kept the raw renders clean and quicker to produce. For your own launch, agree the assets and approvals before production. Engineering Detail Close-ups of the engineering. Handlebar twist, suspension travel, wheel entrance and battery reveal, isolated cuts that translate Flash Motors’ engineering story into seconds-long social-ready moments. Credits The team behind the work. Creative Director Alex Mann Producer Thomas Howcroft Director Connor Hamilton-Smith Lighting & Rendering Jack Robertson Sound Design Gulliver Tickell Questions Questions about this project. Which product is shown? The Infinity X off-road electric scooter by Flash Motors. This case study covers the scooter film. Its handlebar controller has its own film and its own case study, Infinity X Electric Scooter Controller. Why were the scooter and controller shown separately? They were two distinct products with two communication jobs. The scooter film shows stance, finish and off-road character; the controller film shows the controller in rotation, exploded view and macro detail. Each has its own case study. Could one CGI source support the finishes? Yes. Every colourway, Yellow, Mint, Green and Black, was rendered from one Master Asset, so the finishes share the same camera language and lighting. Was this film for CES or social? Both. The two 40-second 4K films were made for Flash Motors' CES 2024 booth screens and for the social campaigns that followed, with a laptop mockup composite for product pages, decks and press releases. Planning a launch film? See Launch Visuals and Product CGI Films. Work with us Premium product CGI, built around your launch.