Sony · ImageNova Sony WF-C710 launch visuals. XO3D produced feature-led product animation, water-resistance VFX and colourway CGI for ImageNova, composited into ImageNova’s photography to give Sony’s WF-C710 a multi-channel launch kit built from one Master Asset. Discuss a similar brief Project at a glance A CGI launch kit for the WF-C710. Client ImageNova End Brand Sony Category Consumer Audio · Tech & Electronics Year 2025 Hero film The full hero film. The brief How ImageNova used VFX to help Sony launch the WF-C710. Sony needed to communicate the premium value of the WF-C710, from water resistance and material quality to colourway consistency, in a way that felt unmistakably “Sony” across launch channels. It is the kind of challenge our consumer-electronics CGI work is built around, without relying on complex live-action macro shoots. We translated those features into a high-clarity visual narrative using photoreal CGI, macro-driven product animation, and tightly controlled studio lighting rigs. The resulting launch visual system showcased water interaction, surface detail and finish accuracy with repeatable precision, so the same hero visuals could scale across web, social and retailer listings. Our 3D modelling page covers how the model was built for close-up work like this. Our 3D product visualisation page shows how one model produced every finish across this and other projects. On how the live-action and CGI handover should work When a film mixes live action and CGI, the CGI team needs the live action first. We map the camera movements in the 3D software so the CGI matches the live action perfectly and seamlessly. Thomas Howcroft, Founder and Creative Director, XO3D. From the essay “VFX house or product CGI studio?” What the client wanted Two short animated segments built to integrate into a full-length commercial shot by ImageNova for Sony's latest wireless earphones, plus feature-led imagery and rendered colourways composited into ImageNova's product photography. Why XO3D ImageNova had previously entrusted us with interactive content for Sony's web pages, so they already knew the standard of our work. The existing relationship gave them confidence that we could match the quality of their videography and the precision of Sony's visual identity. Where we added value CGI gave the production flexibility to showcase features that traditional macro videography struggles with, simulated water-droplet formation, controlled colourway swaps, and consistent lighting across every finish. One pipeline, every output, brand-aligned. Project answer Why use CGI for this project? What we made XO3D produced feature-led CGI for ImageNova's Sony WF-C710 launch, covering colourways, water interaction, surface detail and product motion. Why CGI Photoreal CGI gave the production precise, repeatable control over macro detail, finish and water-resistance visuals without relying on complex live-action macro shoots. What was delivered ImageNova received composited product animation and launch visuals that could scale across Sony web, social and retailer placements from one Master Asset. Film gallery See this project in motion. ImageNova x Sony Wireless Earphones, 3D Simulation Shot 0:14 Watch in the gallery Sony WF-C710 animation for ImageNova Watch on XO3D’s YouTube channel Planning a similar collaboration? Our CGI production for agencies page explains the creative handoff, product references and review decisions that shape this kind of brief. Services delivered A single CGI pipeline behind every output. Animation. Feature-led product animation showcasing the WF-C710 across its core selling points, water resistance, colourway range and finish quality. CGI. Photoreal rendering of multiple colour variants from one Master Asset, every finish lit and graded to a single visual standard. VFX. Simulated water-droplet formation and surface interactions that would be impractical or impossible to capture with traditional macro videography. Compositing. Rendered colourways composited cleanly into ImageNova's live-action product photography for retailer-ready hero imagery. The work Eight outputs. One creative direction. A complete set of feature-led product visuals, built from one Master Asset so every cut, colourway and angle holds the same brand standard. 01 Hero Animation WF-C710 floating hero, black. Macro-driven product animation of the WF-C710 in its hero black finish, controlled studio lighting, isolated form, premium material read. 02 Colourway Range Floating colourway sequence. A single animation framework rebuilt across every WF-C710 finish, built from one Master Asset so the colour story stays visually consistent across web, social and retailer listings. 03 CGI Animation Colourway CGI animation. Feature-led CGI segments highlighting the breadth of the WF-C710 colour story, designed to drop into ImageNova's full-length commercial edit and product detail page modules. 04 Water Simulation Water resistance simulation. IPX4 water resistance communicated as a visual story, simulated droplet formation and beading effects shot at macro scale with full directional control. 05 VFX Still Surface and finish detail. Macro-scale stills capturing the relationship between the WF-C710 housing material and the simulated water effect, repeatable across colourways without a reshoot. 06 Product CGI Grey colourway, angle 01. Tightly framed CGI of the WF-C710 grey variant, built to integrate cleanly alongside ImageNova's lifestyle photography on the product detail page. 07 Product CGI Grey colourway, angle 02. Alternate cinematography of the grey finish, a second angle from the same lighting setup so retailer assets and editorial modules feel like the same shoot. 08 Product CGI Grey colourway, angle 03. A third coverage angle completing the grey-finish set, designed for editorial sequencing across pre-launch video, in-store screens and marketplace listings. Where it shipped A launch kit, not a single asset. The same source supported web, retail and paid-social campaign assets without breaking the visual direction. Pre-Launch Video. Hero animation cut for Sony's launch communications and ImageNova's full-length commercial edit. Product Detail Pages. Feature-led modules embedded directly in the WF-C710 product detail page, water resistance, colourway range, finish quality. In-Store & Retail. Looping screen content built for retail displays and point-of-sale activations. Retailer Listings. Marketplace and retailer-facing imagery composited into ImageNova's product photography for consistent listing presentation. Lifestyle composites How did the CGI match ImageNova’s photography? The lighting in the first CGI pass did not quite match the supplied photographs. Jack Robertson, the 3D artist on this project, studied ImageNova’s photography and revised the lighting over subsequent passes to bring the rendered earphones closer to the live-action backplates. The finished colourway composites are shown below. See our agency CGI production page for the wider handover process. Water resistance How were the water droplets made for close-up CGI? Jack used simulation to create droplet geometry, then adjusted the water material’s refraction and dispersion so the droplets read naturally at macro scale. The finished WF-C710 water-effect still is shown below. Made in house Close-up clips from XO3D's own follow-up work. Short clips of the WF-C710 earbuds made in house by XO3D after the ImageNova project. Close-up, 2.4 seconds Docking, 3 seconds Docking close-up, 3 seconds Ear tip close-up, 3 seconds Ear tip forming, 2 seconds These clips and the still below were made in house by XO3D after the project. They were not delivered to ImageNova or Sony. ImageNova was XO3D's client on the original WF-C710 work. Water droplets, close-up still. Water droplets close-up, made in house after the project. IPX colourway range Water resistance, rendered across every finish. A parallel deck of IPX water-resistance stills covering each WF-C710 colourway, built from the same lighting rig as the hero film. This keeps the visual language consistent across product detail pages and retailer listings for a wearable and smart-device launch. Colourway library IPX colourway range, water resistance stills Why CGI for the WF-C710? Studio Commentary. CGI gave us the flexibility to showcase features that would be difficult to capture with traditional videography, like the simulated formation of water droplets. It let us isolate key product details and present multiple colour variants with precision and consistency. The result is a visually compelling representation of the earphones that stays consistent across every launch surface, ImageNova’s commercial edit, retail screens and PDP modules. Credits The team behind the work. Creative Director Thomas Howcroft Producer Alex Mann Director Connor Hamilton-Smith 3D Animation Jack Robertson Lighting & Rendering Jack Robertson