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Increase your Sales Game: 10 Tips to Create Powerful Product Media

Table of Contents

Product media

Product demo videos are most trending these days. In order to reveal your product and to show off its exciting features, product demos can capture customers and make them interested in knowing about your products. 

Well, having a product media presentation can just be the starting point. It illustrates how your product can be a partner in the daily lives of your customers. 

Want to know how you can create the best demo video? This blog covers 10 powerful tips to start with your next demo video. But before you dive into that, let’s make sure you’re already familiar with three major types of product demos.  

Give them a nice read.  

3 Major Types of Product Demo  

When it comes to creating amazing product demos, you’ve three really popular options. Each may be suitable for achieving a different goal.  

1. Explainer demo videos 

This style of product demo is trendy, and perhaps more effective in shaping a quality brand persona. Explainer demos showcase software tools with animated characters. A voiceover is often there to narrate about the features of the product, often underscoring pain points of a potential customer, and how the functions of the tool may come to the rescue of the user.  

2. Screencast Demo videos 

This is the kind of demo video you’ve already seen. You can find these on YouTube. For any software tool, there are hundreds of screencast recordings showing how to troubleshoot errors, update the tool, export your files, and much more. You can even create these screencast videos for your own software.  

3. Live-action Demo videos 

Live-action videos often feature an actor, who can often be seen in a real environment, interacting with the product. These types of videos may be really fruitful to demonstrate actual, tangible products. However, if you wish to do a demo for a software tool, you might want to opt for the other two mentioned above

10 Tips for your Next Product Demo 

Now that you know the three basic types of product demos, it’s time to begin discussing the ten powerful tips to start creating a product demo that won’t just boost engagement, but ultimately have a direct impact on your conversation rate.  

Know your audience and Set clear goals 

The first thing you need to do to start with this entire process is to define your audience. You want to be sure that you’re creating content for people who’re actually interested in the product. Don’t be too generic. It’s best to know your prospect head-to-toe, before you move towards scripting. We suggest creating a detailed buyer persona.  

Make sure to shed some light on the common pain points your prospects encounter in their daily lives. What could be their wins? Figure out how you can present your solution to them. Essentially, you won’t be creating just a single product demo. From a practical standpoint, each prospect is at a different stage of the buyer’s journey, and needs content that is tailor-made for the specific stage of the marketing funnel.  

That’s one reason why we always recommend product marketers to produce at least one detailed demo video, and trim out four to six snippets, each demonstrating a solution to specific problems. Moreover, if you’re more consistent with your video creation for these demos, then you’ll automatically be able to serve a diverse audience, hence improving conversion.  

Prepare the Script 

The first thing you want to do is craft a script that catches the concept for your audience. You want to know who your audience is. It’s always best to create something for your primary customer base. When it comes to scripting, I just want to emphasize that nothing is better than a great impactful copy.  

You can use simple language and short sentences without sounding too choppy. Don’t go overboard with fancy words. Use powerful words that have remained timeless to arouse action for copywriters. Moreover, I would advise you to write a persuasive copy that works together with your visuals. It’s always a great practice to check your copy against each visual you have in the video.  

Choose a video tool 

When it comes to creating a screencast product demo, you’ve a variety of options with video tools. If you’re a Mac user like me, you’re better off using iMovie. For Windows users, we’ve the Windows Movie Maker, and if you’re someone who’s got good bandwidth, this web-based tool called screencast-o-Matic might be more suitable to your needs.  

In case you’re new to video tools, you might want to check out some fine tutorials on YouTube. Or if you’ve no clue where to start or how to model your next demo, here are some of the best product explainer videos. Make sure to check them out for your own creative inspiration.  

Record 

Next thing you want to do is record yourself using the software. If it’s a live-action demo, then recording yourself in a pleasant, well-lit room might be perfect. However, if it’s just a screencast video, all you need is a clear microphone, to ensure that you’re audible to the viewer. Including highlights on text, clicks and menus may also help. Make sure there’s no background noise during your recording.  

In case your final video is a fine demonstration of the product, yet there’s some distortion in the background, you’re better off using AI-powered tools to remove background noise, fluff and filler words from the script in just a matter of seconds. So, feel free to befriend AI to boost your workflow.  

Showcase your product 

Next thing you need to be sure of is showcasing the top features of your product. This could be done using animated graphics or simply with a Screencast that highlights key options you’re talking about. Ask yourself what are the most talked about features of your product. Or what features add great value to your user? 

Here’s a pro-level tip for this research: 

If your niche is already known, and you’ve a bunch of similar products selling in the market, here’s what you need to do. Visit platforms where you can find customer reviews of your competitor’s product. Keep a swipe file alongside you, and keep an eye out for common questions, problems that people have reported. Make sure that your video or product demo addresses them perfectly. That’s how you increase the potential of attracting leads tenfold.  

Add a powerful CTA 

When it comes to driving action from the viewer, no one can deny the essence of a concise, yet persuasive call-to-action. You could either record this with a voiceover while also showing your sign up page. Or simply enclose a button at the end of the video.  

Edit 

Your job’s not done yet. What you need to do right now is go through the entire video a number of times. Your job now is to edit it. Trim out noisy footage. Align for visual graphics, such as infographics. Make sure to sync your footage with nice sound music. If editing is not your cup of tea, you’re better off outsourcing this task to a skilled, and professional video editor. Make sure you’ve got your instructions in, and the video editor makes changes accordingly.  

Publish 

It’s time to publish your demo video. Ideally you should have a concise title for it. If it’s YouTube, then make sure to add specific chapters for easier navigation. You may also add an SEO-focused title and description for the video. I would personally suggest uploading your content on multiple platforms. 

Promote and Share 

Now that the product demo video is live, it’s time for you to promote it across a variety of social platforms. Create shorts to boost interest in your product. It may also come in handy to increase overall reach for your content. Moreover, repurpose the video into bite-sized lessons.  

Write a few insightful posts on LinkedIn. The best way to get the buzz around your product is to think through how you’re going to build yourself as an authority in the industry. Writing informative posts about your software tool or product is just the starting point. You’ll eventually figure out what to do next.  

So, it’s best to be agile, and get the word out for your unique product as soon as you’ve launched demo videos. Share, and promote as much as you can.  

Record Feedback 

You’ve already shared your content. It’s live and the demo is visible to numerous people. If your posts are directed to a niche-relevant audience, then it might just be better than expected. Your job here is to keep a close eye on the feedback of your viewers. There may be queries or problems that might have been left unattended. Make sure to jot them down.  

Improvise, and delight 

You already have a direction to improvise your demo videos. If you’ve managed to engage customers, then ideally speaking, you now have the feedback which can help you to create even better demo videos. Make sure you’re creating demo videos to solve problems and leaving viewers with pure satisfaction. Remember, improvise to delight viewers. Here are some of the best software demos that were improvised to delight prospects, and turn them into buying customers.  

Bottomline 

Let’s wrap this one up for now. Product demos are your primary marketing asset. Specifically if you’re marketing a software, a product demo video can do wonders for you. This blog covered three major types of demo videos while also highlighting ten tips you can use to create your next product demo video.  

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