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Augmented Reality And 3D Configuration Are Perfect To Boost Sales

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Whenever you hear about augmented reality and 3d technology, the first thing that comes to mind is technical headsets that work with AR technology. Those headsets were designed to provide virtual gaming experiences. With these chunky headsets, players can enjoy a real-time experience in any environment. The current AR technology is much more than that. Augmented reality is already in an eCommerce business.

These days, eCommerce portals have already started selling products through virtual experiences. Augmented reality has changed the way buyers perceive a product. Virtual reality helps purchasers enjoy personalized product shopping.

With the help of AR, retailers can display products interactively. This helps buyers imagine a product with a 3D image. When products are displayed interactively, it is easy to decide how they will look, allowing buyers to make easy buying decisions. The retailer also ensures increased sales by including 3D images and virtual reality experiences on eCommerce portals.

 

What is augmented reality?

Augmented reality is an advanced technological concept that allows for the inclusion of interactive and unique product images on eCommerce portals. This helps create three-dimensional images using smart tools and techniques. When product images are designed using the advanced concept of augmented reality, users can interact with products right from their surroundings.

With augmented reality, users can explore the product to learn even the finest detail before buying it. Augmented reality and 3D configuration are essential to the virtual world, which has already changed how an eCommerce portal sells.

How are 3D configurations and augmented reality connected?

Augmented reality ensures virtual and personalized shopping experiences for customers. These days, eCommerce portals use AR’s beneficial features to make products more accessible to buyers. When 3D configurations are used in products of these portals, it helps create impressive experiences for the product.

AR is highly used because it expands the horizon of selling the product and helps the purchaser make meaningful buying decisions. Portals that sell with interactive 3D images can be unique compared to other existing eCommerce portals. This adds to the brand image and helps boost the company’s overall sales.

 

How do you include AR in business?

Augmented reality is already a very well-known technological concept to many of us. It is essential to gain the proper knowledge of AR before using it to sell products meaningfully. By including AR concepts, it is easy to boost the overall sales of the portal, but before this, it is also essential to know how augmented reality can be implemented in online sales. Here are the ways:

Set the business goals—One must master their skills of selling online before actually implementing AR in the eCommerce portal. There is nothing wrong with a new eCommerce portal, including AR in their portal, but before this, it is important for an online channel to know its final goals. Know what you wish to achieve with your portal. Once you know your vision and goals, it is easy for you to switch to AR functions.

Once goals are set, it is easy to choose the right tools to provide virtual and customized selling experiences on a portal. Another critical question to ask is how AR will benefit the customer. When you wish to implement an AR application, you must ensure that it benefits your customers and will somehow help them buy better from you.

  • Choose the right tools.
    Planning and implementing can be two essential concepts of AR selling. When you decide to implement AR on your website, it is your turn to create virtual images for the products you sell on your portal. Identify tools that could help you sell best. To decide the best tool, you need to look into three critical aspects:
  • Compatibility of the tool
    Before you choose a perfect AR tool, make sure which type of product you are selling on your portal. You must also select a tool that can help create an image that is compatible with all devices and operating systems.
  • The capability of the tool
    There are many AR tools for creating interactive product images. Carefully learn about various tools and then compare them to choose the best. You can evaluate the features of each tool to select the one that matches your requirements.
  • The license of the tool
    Know the license type of the tool. It would be best if you chose the right AR tool. You can decide to create your own AR app or buy an existing tool for your portal. You may also select a free AR tool or buy an AR product with a commercial license.

Advantages of using augmented reality in business

3D experiences are a need for next-era shopping. So, to provide the best experiences for your customers, augmented reality is essential. Providing personalized, full-fledged 3D experiences is a must for every store now. There are various advantages of including augmented reality in your portals, which is why it is so widely included today. Some of these advantages are:

  1. Try before shop
    The enhanced AR feature of the products included on various eCommerce portals provides virtual shopping experiences. These days, eCommerce portals are smarter and set to provide customized experiences. When customers log into the eCommerce portal via a smartphone, the device opens the camera to take pictures of the environment. It then creates a virtual mirror of the environment and helps buyers imagine the product in their home. This helps when a purchaser wishes to buy a sofa or a chair in their environment, such that the colour of the couch or the chair can be set well in their home setting.
  2. Immersive discovery of the place
    AR is already interested in renting and buying a house. Sometimes, you are at a remote location planning to buy a new home in another city or to obtain a house for rent. You can’t decide on the original house design sitting at home, but with virtual reality in place, this becomes really easy.VR provides interactive 3D images, which you can use to determine how much space each room has. It also enables you to get a basic idea of the house plans. This makes it easy for buyers or tenants to choose the most suitable house without actually entering it.
  3. A better understanding of the product
    Experiencing products was never fun. Thanks to augmented reality, one can imagine a product uniquely. E-commerce portals include 3D images and interactive product photos to provide fine details of their products. Instead of including various pre-posted pictures of the product, one must consist of 3D images so that users can better understand the product. When customers enjoy products in a personalized way, they feel enlightened and decide to buy them. Through augmented reality, portals can ensure customer conveniences that motivate them to purchase the product.
  4. Providing personalized experiences
    When AR is implemented in e-commerce portals, they also have an intelligent feature to store cookies. This ensures that the customer’s behaviour is tracked over a portal. Even when they do not store the user’s personal information or disclose the collected information in any manner, they store these images to provide customer experiences. When a user visits a portal to access a particular product, the portal knows the user’s interests. This includes basic information such as the customer’s priority to buy a specific colour of the product or his needs for a product so that whenever he makes the final buying decision, he gets just the best.
  5. Reducing the product return
    The biggest problem of any eCommerce portal is managing product returns. This involves unwanted shipping charges and unnecessary pickups and drops. When an eCommerce portal sells with interactive AR concepts, it is easy for users to decide whether the products meet their needs, helping them make a perfect buying decision.

3D images help entail even the minute details of the product, and thus, buyers can know the product better when buying it. This reduces the chances of the user to, unlike the product. When users like the product, there is no case of it being returned.

How can you grow your business with augmented reality?

It is pretty accurate that the younger generation scrolls for newer and more advanced technological changes whenever they are on the internet. In a recent scenario, interactive shopping experiences are expected when buying. This is an obvious reason why the advanced concepts of AR and VR are implemented for selling products on eCommerce portals.

Augmented reality ensures interactive 3D images of the products. This provides customers with almost all the detailed information about the product. This helps boost sales and thus helps grow the business. AR surely helps boost the business, and here are the ways:

  1. It increases customer engagement
    By including interactive product images on your portal, you can be unique. This helps attract more users to your website. When users enjoy scrolling products on your portal, it is sure that they will continue to search for products on your site. This helps them get hooked on your store.
    When they spend more time on the site, it is sure that they will finally buy one or the product from your site. Even if they do not buy, they will surely come back later or sooner to buy some product because they have already established a relationship with your brand by spending so much time on your site.
  2. Target potential customers
    With interactive augmented reality features, creating a perfect campaign to attract more customers to your website is easy. It is the best way to become a unique portal that easily gets people’s attention.
    When there are so many users in the online world, it can be a little tricky to target only the potential customers who actually buy from you, but with AR, it is easy to get to know your customers. This helps you target only potential customers on your portal.
  3. Stand out from the competition.
    There are so many portals already existing today, and in such a scenario, you need something unique to keep attracting your customers. Portals that include AR product experiences will stand out from other existing eCommerce portals, ensuring better shopping experiences.
    When users get something unique on your portal, it is sure that they will continue to visit your site to buy multiple products. This will help you boost your business.
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How do retailers use augmented reality to boost sales?

Augmented reality helps deliver the product experience. This allows customers to decide whether the product is worth purchasing or not. The retailer includes the AR feature to display products on their website, letting purchasers imagine products in their time and environment. The retailer chooses the following features of AR to enable product preview on their website:

  • Virtual solutions
    The retailers provide try-on solutions for every product with the AR feature. The AR in online portals helps customers to know and experience the product significantly. Online shoppers can view items with their basic details of how they will look. Every purchaser wishes to see how the product will work for him. When products are included with AR features, they can easily understand the product and make a meaningful buying decision. This makes the purchasing decision relatively easy for buyers.
  • Proper placement of the product
    Before buying products such as furniture or a wall painting, deciding how it will look in your room is pretty challenging. Buyers are often confused about the colour combination of the couch or hanging to suit the house walls. For this, retailers usually provide preview placement features on their portals. This feature provides a real-time glimpse of the product and its look when placed in a room or a particular environment.
  • Creating interactive business cards
    Creating an interactive business card to ensure a fantastic experience for your customers and partners would be a great idea. The AR technology implemented in a business card helps create a unique experience. This great idea helps provide an interactive experience while someone is scanning a QR code. Various features can be implemented in business cards that allow users to get interactive images in the background when someone is trying to get into your business with a phone.
  • Filters of social media
    The AR feature included in the portals helps interact with your users’ social media profiles. The social media filters help communicate with the profiles to ensure interactive and better customer engagement. With these filters, you can let users scroll your products right when they are on their social media profiles. This helps in correct marketing, which can boost your sales. This is a unique and simple way to interact with your users without actually pressuring them to purchase.
  • Product packaging
    Augmented reality is already used in product packaging. Many retailers highly trust AR for packaging to ensure an amazing experience for the purchasers. When the final products are packaged using AR, it is easy to make them attractive. This helps buyers talk about your product, which will finally lead to smart marketing of your product and brand. The AR packaging helps create a long-lasting impression in the minds of your buyers.

Conclusion

It has already been proved that many eCommerce portals trust interactive augmented reality features and 3D configurations to ensure increased sales and enhanced conversions. AR helps provide virtual shopping experiences, thus increasing overall conversion from online channels. AR has been proven to attract customers. The eCommerce portals with AR features to sell their product receive almost triple the number of customers compared to eCommerce portals with no AR selling. This is an obvious reason why eCommerce portals are shifting to this concept.

AR helps display products in an interactive and unique manner, which attracts users. AR-implemented eCommerce portals boost customer engagement and the time they spend on the portal. This lets customers make a smart and easy buying decision. They know their product and thus can buy it without any confusion. Sales will surely increase when buying is an easy decision on any eCommerce portal. AR helps receive more customers and ensures conversion to boost overall sales.

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