Contact us: [email protected] | Phone: +44 020 3488 3437

Benefits of product animation in product commercials

Table of Contents

In case you weren’t aware, animated product videos can significantly increase revenue. Three-dimensional product animation may be the key to your commercial success if you’re looking for a technique to make a huge splash with your goods.

Putting your items in the best possible light in your marketing efforts is essential if you want to attract your desired Audience and boost sales. Product animation works well when you need a film to sell a new product or clarify a complex subject while connecting with your Audience.

Animation of products is widely used since it helps to sell the product’s benefits and characteristics convincingly. If you want to gain an edge in the market and boost sales, read on to learn about 3D industrial product animation is an excellent first step.

3D animation originated from the necessity to view an intricate process or the complicated details of a high-tech product involved in end-use applications. The final product is a flawless fusion of 3D modelling, motion graphics, powerful story content, and an appropriate soundtrack; it is clever, artistic, and beautiful.

Your group can demonstrate ideas with these easy-to-understand 3D animations that traditional text and photographs can’t. Visuals and text that are as lifelike as possible bring your product’s benefits to life for potential customers. 3D product animation is a cutting-edge, powerful tool that can tell the tale of your product or gadget in the medical and industrial sectors.

Your Audience should be Entertaining While Also Being Educated.

A three-dimensional animation of your product can convey it in seconds. In-depth looks at the inner workings of a device from perspectives that aren’t always obvious to the naked eye or easy to capture on film are made possible by the prevalence of 360-degree views. These animations are a vital communication tool for teaching, training, sales and marketing at trade events, learning environments and sales demos.

Down to the cellular level, medical device interactions with interior anatomy can be shown via 3D animation. For instance, the client’s video laryngoscope’s benefits are highlighted and brought to life in a 3D medical product animation made for Relievant to educate doctors and attract audiences at tradeshows. This compelling and thought-provoking essay achieves its goal by shedding light on the invisible connection between the basivertebral nerve and persistent low back pain.

The same holds for manufacturing, as some equipment components are either inaccessible or impossible to photograph. The team may use CAD blueprints of a gadget and produce 3D models to reveal the interior workings and mechanisms. For instance, to raise excitement before the final product launch of their veterinary chemical analyzer, IDEXX resorted to Elara to develop high-resolution photorealistic photographs showcasing the analyzer in its finished form. After creating the analyzer in 3D, an industrial product animation was designed to help salespeople demonstrate the system’s capabilities and how it integrated with other IT infrastructures.

Graphics that are incredibly close to reality

The visual realism of a 3D product animation dramatically exceeds that of a traditional product video. These depictions are so close to the real thing that it’s impossible to tell them apart from the real thing. By incorporating anatomical precision into lively, photorealistic 3D animation, your team will impress clients and gain respect in the field. Consider the Refractive Suite initiative developed by Alcon. For the new product launch, designed a striking and anatomically precise 3D LASIK surgical animation to illustrate the equipment’s potential and educate and train salespeople.

Consistently Reliable Performance

Unlike videos, 3D product animations can be shown anytime and in any location. They look and act like genuine people, so realistic that they never get old. Spirits are sturdy and long-lasting because they retain their visual quality over time. Whereas in a product video, you may be limited by factors like a model’s outfit or the use of specific colours. On top of that, once 3D assets have been made, they may be updated, replaced, or modified without redoing the whole thing from scratch.

Improve Reputation

In addition to maintaining your current clientele, the success of your business hinges on a steady stream of new ones. By providing good information and supplying directions, you will make it easy for consumers and future customers to utilize your product and learn about the aspects they might not know about. Customers can gain confidence in your product and learn how to use it correctly with the help of videos that walk them through the process.

Video Production Costs

It’s natural to be curious about the financial impact of your decision to produce product animation videos. It’s essential to consider the time and money you have available before making any final decisions about the complexity of your film. Simple sequences and illustrations can be used if money is tight. However, if you have the financial resources, you may produce engaging and original videos that will set your business apart from the competition.


If you want to present your goods to a variety of people, product animation will let you tailor your presentation to each Audience. Modifications catered to a specific audience are all that are required.

And Rapidly Describe Your Offering

One of the advantages of using animation to describe a product is the short amount of time it takes to do it. Most people need more time to read extensive product manuals. Therefore, you must get your message over as rapidly as possible. With the use of animation, you can capture the attention of your target market in a flash.


Using product animation to show your wares will be a cost-effective alternative to traditional marketing methods. You only need to ensure that you always have a pen drive to reduce the amount of money you spend on marketing. With this animation solution, you can save time and money, and you’ll always be prepared to present your product excitingly. You must express yourself clearly so that people can grasp your ideas. One of the essential benefits of animation video is that you can convey the most sophisticated concepts. Using voice-overs, you may pass on your notions to your Audience in a way they can relate to. Using animation to promote your brand is a great way to reach people. It provides a wealth of options for expressing originality in line with one’s brand’s values.





Did you find this blog useful? Share it!

Got a 3D project in mind?

We would love to help! Send us your project brief and we'll come back to you with a quote.

Contact Us

Related Posts

Subscribe to XO3D Newsletter
3D Industry & Marketing Tips

Get all the latest 3D marketing tips, industry news, and exclusive discounts straight to your inbox each week.


Expert 3D animations for your product advertisements

We can help with storyboarding and creative direction, too! Get in touch with our team for a quote.

Contact Us

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals