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Ways to Boost Your Online Sales Using Product 3D visualisation

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Did you know that 3D modeling truly took off in the 20th century, thanks to US computer scientist Ivan Sutherland who invented Sketchpad in the 60s? Sutherland’s invention was envisioned as a way to draw on a computer, and it earned some noteworthy rewards as well, namely:

  • The Turing Award in 1988; and
  • The Kyoto Prize in 2012.

Thanks to Sutherland’s invention, designers can demonstrate both the technical benefits of a product as well as how the artistic value enhances this offering. So, how does 3D visualisation benefit businesses, and how can it boost sales? In this article, we take a look at what exactly this design concept is, what its benefits are, and how it can boost sales thanks to using advanced tech for display purposes, especially in the eCommerce space.


3D product visualisation

What Is 3D Product visualisation?

Think for a moment how a 2D product model would compare with a 3D model. Which one would show the most depth, feel more tangible or more at home when a potential client views it? 

If you are running an online furniture selling business, for example, you would benefit from using an office chair 3D model to showcase related products in a more interactive and attractive way. With a 3D visualisation, the contours of this chair can be better imagined, and every curve can be beautifully displayed. This is the beauty of 3D product visualisation: Creating a three-dimensional model that creates an impressive visual.

Its modern look and feel allows designers to truly demonstrate the unique selling points of a product, that is closely aligned to what a final product would look like. These 3D models store their information easily as text or as binary data. Thanks to a broad 3D model marketplace, there are several software programs available that designers can choose from to store this data.

Some examples of this include:

  • Blender’s BLEND; and
  • AutoCAD’s DWG.

Another option that designers can use is a 3D model shop experience, where clients and investors can view products from different angles, which allows them to get a better picture of textures, and scale. 


3D rendering

What Are The Benefits Of 3D Product visualisation?

Together with ease of use for designers, there are several advantages that 3D product visualisations have. Here are some of the main benefits. 

Better Product design

A 3D product modeling can assist designers and brand owners to get test feedback from ideal customers and improve designs are needed. However, they can also work together with investors to ensure that any prototype aligns with client expectations.

 Saving Time

Instead of needing to design from scratch over and over again, product 3D visualisation can make it easier to create prototypes, test and refine concepts, and tweak as necessary before going into production. This improves workflows and ensures no time is wasted during the design process.

Better Product Understanding

3D modeling can provide a better product presentation and a more accurate prediction of how a product will look. It can highlight product features and how it can add value to specific daily tasks, such as an ergonomic computer riser or a kitchen tool designed for better grip. 

Now that we have reviewed some key benefits of product 3D visualisation, let’s get into how these processes can boost sales. 

Advantages of 3D Visualisation in eCommerce

3D visualisations are no doubt a very useful innovation and many top players in the eCommerce industry have already implemented it into their online shopping experience. There are as many benefits to using 3D in eCommerce as there are ways to apply it. So what are the main advantages?

3D Product Views

The number of online shoppers in our digital world comes to around 2.14 billion. This means that if a brand truly wants to connect with its target consumers, it needs to perfectly present its products. 3D products can do exactly that: Create experiences where shoppers can view realistic 3D representations of products. Viewing them from various angles provides a better idea of how they would look in real life. This will make their shopping decisions easy – and bump up sales. 

360 Degree Imagery

Do you have a showroom for your business? Whether you have a furniture store, a tile business, or even a decor shop, 360 Degree visuals can help customers to “explore” a retail space, and discover products and brand variety as well. Sometimes, potential customers might not be that keen to visit a showroom in person, but if they like what they see online, they could be swayed to make the trip and come see your products in person. This poses the perfect opportunity to interact with buyers and increase your revenue by matching the pleasurable online experience that they had with an equally enjoyable real-life experience. 

Sneak Peeks of Product Launches

A static catalog announcing new products will not create the same hype as a 3D preview would. This is where 3D product visualisation gives businesses a competitive edge. Serving exciting 3D renders online of new upcoming products will create excitement, and customers will more than likely be ready to make a purchase if an attractive render has shown them enough to want to make a purchase. 

Aspirational Experiences

The one thing that any brand wants to achieve when it comes to shopper behavior, is to make customers want to purchase products. 3D product visualisation can create aspirational experiences that potential buyers can view. These experiences can make a product feel almost exclusive, and convince people to make purchases, based on the narrative suggestion of what they can expect when buying specific products. In turn, this can boost sales. 

Reduced Returns 

When customers have experienced a 3D tour of a product online and had the chance to explore its features in-depth, they are more likely confident in purchasing products from a store because they know what to expect. This means that product returns and bad reviews can easily be minimized thanks to having provided an immersive pre-sale experience from the start. Thanks to this portion of the sales experience, sales can easily be fast-tracked and scaled according to your sales goals.

The Incredible Power of 3D visualisation

In today’s article, we have included key points about how it is possible to boost online sales using product 3D visualisation. 

These include: 

  • Leveraging the benefits of better product design for creating exceptional items.
  • Creating immersive online experiences thanks to trustworthy 3D rendering.
  • Using 3D visualisation to better understand product designs and adapting said designs if improvements need to be made to increase chances for sales.

 3D visualisation can greatly influence the spending behavior of customers, and designers can leverage great design in especially the eCommerce space to create exceptional experiences that can inspire purchases. It is worth it to include immersive 3D visualisation experiences on shopping platforms, and the results are sure to speak for themselves.



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