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Holiday Video Marketing: 5 Tips For Boosting Engagement

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Holiday season has arrived! Brands can take advantage of this time period to expand their reach and build up new customer relationships. And you don’t want to miss out on any of it!  Holiday video marketing is one we highly recommend for boosting engagement around this holiday season.

Why Use Holiday Video Marketing?

Marketers will tell anyone who will listen that video is the magical answer to all your marketing problems.

Do you ever stop to consider whether all of this is actually true? Could making videos over the holidays really make a difference?

Data says YES.

The holiday season is mostly a time for shopping. Your marketing efforts must focus on anything that can influence consumers to favour your brands when purchasing goods and giving gifts. Videos excel at accomplishing this.

In fact, YouTube, the most popular video site worldwide, is where more than 50% of consumers find product suggestions. Additionally, compared to other B2C marketing formats, videos have a greater watch/engagement rate.

Videos have a higher ROI from a business standpoint and can significantly impact the trillion-dollar holiday market.

You probably don’t need any more convincing, so here are 10 holiday video marketing ideas you can use to boost engagement for your brand this Christmas season:

Animated Product Showcase

There is value in creating an exclusive product-focused holiday marketing campaign outside of the conventional gift guides. They deserve their 15 seconds of spotlight.

A holiday-themed product showcase may include any of the following:

  • A GIF or short animated video announcing your new product on your website, newsletter, and social media.
  • Include product breakdown videos to help customers understand the product’s features and value.
  • Explainer videos that are animated for your YouTube channel or Tiktok.

Given that this product video animation is taking place during the Christmas season, it is great if the video or GIF uses festive colors, fonts, images, and overall design aspects.

Holiday Video Marketing Ads to Tell A Story

During this time of year, there is a greater sense of emotion, generosity, and community. Tap into that emotion effectively if you want your brand to connect with your customers. What better medium for doing that than with a 3D animated video story?

Every piece of content performs better emotionally when it is told like a story with your target audience as the main character. With stunning images and soundtrack, video animation storytelling takes your marketing a step further and makes the storyline come to life.

You have a few options for your Christmas video marketing campaign: touching client testimonials, a display of a local event, or a fictional story that sets your product in a festive environment.

Sale Teaser and Promo

Holiday marketing initiatives only have one objective: to increase visitors to a website or retail/ecommerce business and to fuel ongoing holiday efforts. Therefore, the holiday video marketing material you produce needs to take the same route. For this marketing objective, teasers, trailers, and promotions typically work well.

These brief FOMO-inducing sneak glimpses check off a lot of boxes for attracting attention and driving traffic, including:

  • Increases public knowledge of the holiday sales you have prepared.
  • Encourage customers to visit your website, social media accounts, and newsletters to learn more.
  • To ensure you don’t miss out on your favourite products, sign up for early access.

As a result, you create a community that is eager to interact and engage with your brand.

Animated Gift Guides

The holiday season is synonymous with gifts. Thanksgiving, Black Friday, Cyber Monday, and Christmas one after another – it’s practically a shopping spree.

To make customers’ decisions easier, brands provide gift recommendations every year as a part of their holiday marketing initiatives.

In a significant portion of the consumer market, a gift guide’s still images will be insufficient. Therefore, video gift recommendations are a good way to get over this barrier.

You put emphasis on your product beyond the 2D level, show it being used, greatly enhance the presentation, and hold the audience’s attention for a longer period of time. This extended engagement duration for your holiday video marketing is essential because clients notice more details the longer they explore the product.

Product-Centric Explainer Videos

Content like how-to clips, tutorials, product demos, and explainer videos are always valuable. The same holds true during the holiday season. Customers look for information about upcoming parties, decorations, gift-wrapping techniques, recipes, culinary appliance demonstrations, and other topics. Whatever it takes to make the holidays as jolly as possible.

Product-centric explainer videos are an excellent way to inform your audience about the features and benefits of a product. If you’ve already created an explainer video for your brand, you can use it as a basis for making holiday-themed content. All you have to do is make some minor changes—take out the background music and add festive music instead, or replace your logo with Santa’s hat.

Even if your company does not specifically address these issues, it is still beneficial to produce informative content as part of your holiday video marketing for the benefit of your audience. You can also create explainer videos on how to use coupons, apply holiday discounts, or send packages—increasing their likelihood of purchasing from you.

XO3D can help you create engaging holiday video marketing content to boost your engagement and drive up sales. Get in touch with us today.

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