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How Can Architectural Visuals Help In Property Development?

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The advancement of technology has taken up the world. In context, the world of property development has computerized. Architectural visuals have changed how we deal with property building issues completely and for the better.

Imagine for yourself how convenient it is to have an exact 3D replica of that property on your computer. That’s just what architectural visuals are. You can create 3D rendered high-definition images of a property to check if that idea even works out or not.

The best part of all is that you can easily tweak the design according to your own or your client’s liking. But mostly, architectural visuals are used to share your ideas and attract investors with that idea. This process has never been this easy in the past two decades.


Everything starts with a design, it’s an important aspect when we’re dealing with things worth hundreds of thousands of dollars. Design mainly involves the brain of the head architect. He creates, designs, and sets the dimensions of every component and element of a structure. Earlier this all was done via a pen and paper and wasn’t that accurate.

The modernized version of this process now involved 3D rendering which we just discussed. An architect designs a 3D concept of the structure which is easier to understand and interpret. This process is also more cost-effective than traditional methods.

An architectural design involves these processes:

  • Schematic Design: It can be defined as a basic idea of the property through an architect design. The architect takes the input from the client about what he wants in his property. He gets the idea of how the client wants his property to look like.
  • Design Development: After having an idea of what the client wants, the architect develops a design concept approved by the client. He converts the schematic design to a more detailed concept of the property. The client can also change any design/dimension during this development phase. Only after the approval of the client, the architect moves ahead.
  • Construction Drawings: Now the architect presents the final idea of the property in a well-detailed drawing. This drawing will be used to communicate the ideas to the construction team including engineers, interior designers, etc. The architect here ensures a coordinated construction with his consultants.
  • Architecture

The term “Architecture” generally means to describe buildings and other artificial constructions in an easily understandable way. Architectural visuals have been described as an art in many ways as it requires the creative juices to be flowing. It includes the selection and designing of buildings, furniture, decorations, etc.

Here’s the role that Architecture plays in property development:

  • A building is incomplete without proper architecture: It won’t matter how much you spend and or how long will it take for the construction to finish if it doesn’t have proper architecture. Architecture is different for every building for different purposes. You won’t find the design of a hospital and a fire-station the same.
  • Differentiates various structures: So, each construction has its own architecture and it is everywhere. No building can be constructed without proper architecture in today’s world. Architecture differentiates the buildings, giving them their identity.

For instance, take the example of a school and a supermarket. Can’t you differentiate them by just looking at them from the outside? It’s because the architecture of the school is far different from that of a supermarket. And this is the exact reason why having a professional and good architecture for your building/construction is important for you.

  • Adds value to our society: The value of architects hasn’t reduced a bit since it all first began. They’re responsible for shaping our society. They’re the reason the world looks the way it is. It won’t be wrong if one says that they’re among those who have shaped the way humanity looks as it is now.
  • Property Sales

So, you’ve got your building ready. Passed all the steps from designing to constructing. Now comes the main part, selling it.

Basically, what property sale means is transferring the ownership of your property to someone else. In this context, buildings are considered immovable properties. Immovable properties don’t include things as grass, crops, and trees, etc. Obviously, we can’t cover the full document of the property act but here are some highlights.

For A Property to Sell:

  • It must be a valid sale: The seller of the property must own or have the authority to sell it. He can be a dealer of the property. He doesn’t own that property but he has the authority to sell the property of his boss or someone of higher authority. For example, no one can sell a monument as no one owns it, but anyone can sell their house. In the same way, a chief minister doesn’t own any property but he has the right to sell it.
  • Definite price should be confirmed: The price of the property must be paid before the transfer of ownership or must be promised. A part of it can be paid before and a part of it can be paid later. The price should be a certain amount.
  • It must pass the economic value criteria
  • Marketing Assets

The organization needs to market its products to ensure that they reach relevant customers. This can be done in many ways like emails, datasheets, sales letters, presentations, articles, videos, etc. All of these come under the marketing assets category.

Technology has changed how we do things dramatically; marketing is one of them. The world is now connected, anyone can buy things from any firm they want around the world. This results in increased competition among various brands.

Marketing assets are one of the most powerful tools that can make your brand stand against this fierce competition. It can help create a competitive advantage for your brand. What is a competitive advantage anyway? The thing about your company that only you have and your competitors don’t.

You’re selling your property at a cheaper price, that’s a competitive advantage. Your property is located at a prime location, that’s a competitive advantage. With the help of various marketing assets, you can let people know about your competitive advantages.

These are generally divided into 4 categories: Customer-based, distribution-based, internal marketing assets, and alliance-based marketing assets.

  • Customer-Based Marketing Assets: The assets valued by the customer or a prospect come under the customer-based marketing assets. The assets can be tangible or intangible and are the most critical or important of all the assets. Company name, brand reputation, products, etc. are some of the examples of customer-based marketing assets.
  • Distribution-Based Marketing Assets: These marketing assets deal with the way products or services of a brand are communicated with the customers. They include the distribution network, strength, and uniqueness of the same.
  • Internal Marketing Assets: These are the assets that are used to improve the company’s position or performance in the marketplace. Cost-advantage, customer base, technological advantage, copyrights and patents, partnerships are included in the internal marketing assets.
  • Alliance Based Marketing Assets: These assets deal with the company’s alliance with its competitors. Having friends in the community is not that bad, these assets are used to increase a company’s capabilities without the cost of money. Management skills, market access, shared technology, etc. are included in alliance-based marketing assets.
  • Architectural Visualisation

The most effective way of representing a building is by generating a 3D render of it. This 3D rendering process, in terms of property development, is known as Architectural Visualisation. It has now become an important part of the modern property development process. Architectural visuals come as a rescue to all those complicated 2D drawings that were hard to understand.

Various tools like Blender, Unity, and Maya are used to create 3D rendered images of a property. These renders are developed before the actual building process begins. Also, one can use a 3D render of his idea to attract investors to his project.


  • Use 3D models as marketing tools: As mentioned earlier, you can convert your idea into a 3D render and then use it to attract investors and clients. Your ideas can be easily and accurately represented as 3D render which the client will have no problems understanding.
  • Detect errors: The client can detect errors in the property and ask the designer to adjust accordingly. This process has never been this easy. The client can ask for revisions of the 3D render until he’s satisfied. This helps the client to be 100% satisfied with the project when it’s fully built. The process is super-fast and cheap.
  • Cost-effective: Visualising architecture reduces the cost dramatically. It was pricey although in its early times, but with the increase in popularity it has become affordable than ever. It’s quick, effective, and cheap, what more do you want? 3D renders of an image can also be reused and recycled for use in other future projects.
  • Easy to understand: 3D renders are easily understood by anyone, after all, they are a digital 3D replica of the real project. It is much more comfortable to explain the design to the clients with a digital 3D replica of a building than on paper. All of this ultimately means there are very high chances of getting the client’s approval to continue with the project.
  • Architect

Probably the most key player in the world of visualising architecture is the architect. After all, he’s the one with the idea and imagination. None of these things will be possible without an architect and architects are indeed called the shapers of the world.

An architect is a certified and licensed person who designs the structure of a building or any other physical construction. Being an architect is not easy, you have to be creative for that. Designing involves the function of the right hemisphere of the brain which not everyone can do.

Architecture is considered many times as social art combined with science. An architect blends science and art together to create wonderful and mind-blowing ideas of buildings and other physical constructions. He’s the one responsible for the design of marvellous statues and tall sky-scrapers.

What Does An Architect Do?

An architect has a lot more to do with a building, not just the designing part of it. The work of an architect is often not done even when the complete construction of a building or a project has finished. He remains involved as the building evolves (that rhymed!).

The work of an architect can be split into 3 phases:

  • Design: This phase involves converting the client’s idea or concept of a building into the form of a drawing or a 3D render. The architect must be aware of all the laws and regulations. The restrictions that are applied in the area where the construction is to be done. If an architect fails to do so, the construction might get in trouble and get destroyed by the local government.
  • Documentation: During the documentation phase, the feasibility is tested of the design. Whether the design is suitable for the surrounding environment or not. This procedure includes two sets of documents: design documents and construction documents.
  • Construction: This phase concerns itself with translating the design into a set of instructions that the construction team needs to follow. The work of the architect is still not done, he will be involved in meetings and resolving various issues.


So, we’ve figured out how architectural visuals are one important aspect of property development. It makes the designing process way easier than it used to be.

Why is that?

Unlike traditional drawings, architectural visuals are 3D renders of the exact buildings. These are easy to understand and are pretty much accurate in dimensions.

It’s so cost-effective and easy to revise, beneficial for both the client and the architect. So, using architectural visuals is a necessity in the modern world.

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