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SXSW 2024 Unveils Immersive 3D Interviews with UK Tech Innovators

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At SXSW 2024, two pioneering UK startups, Volvid and Velox, are joining forces to showcase their latest advancement in 3D interviews featuring immersive content technology. They aim to revolutionise how we capture and share content by introducing a method that allows for the creation of lifelike 3D digital renderings of people using a single iPad, significantly reducing the time required from days to mere minutes. 

This innovation promises to make 3D content creation more accessible than ever before. The collaboration symbolises a significant leap forward in making 3D immersive content creation more accessible and efficient, using a single device for photo-realistic 3D renderings. 

3D Interviews at SXSW 2024 with UK Tech Startups
An AI reimagining of Volvid and Velox’ exhibition booth of 3D interviews stationed at UK House Pavilion

The Innovation at SXSW 2024: 3D Interviews Rendered Real-Time

The announcement that Volvid and Velox will present their collaborative technology at SXSW 2024 has sparked considerable excitement. The two UK startups are scheduled to present at the UK House Pavilion during SXSW 2024, with appearances set for Saturday, 9th March, and Tuesday, 12th March. 

Following these dates, they will continue their engagement backstage at the British Music Embassy, conducting 3D interviews with various music artists throughout the week.

These sessions will result in photo-realistic 3D interviews featuring 3D versions of the interviewees, set within a visually stunning branded 3D environment, rendered at unprecedented speeds. The initiative opens new doors for engaging with user-generated content (UGC) across diverse platforms, including gaming, virtual reality (VR), augmented reality (AR), and spatial computing, accessible via smartphones, browsers, and XR wearables.

They aim to showcase the application’s breadth – from entertainment to potentially broader realms of digital content creation.

Volvid, led by Ed Jenkins, is known for its contributions to the music industry and VR events, while Velox, founded by Alex Grona, specialises in creating accurate digital representations of real-world locations for gaming and other applications.

SXSW 2024 Music Festival Features Immersive 3D Interviews

Opportunities for Business Owners and Digital Marketing Agencies

The implications of this technology for business owners and digital marketing agencies are profound. In a world where content is king, the ability to produce high-quality 3D content swiftly and efficiently could be a game-changer. This technology enables brands to create more engaging and interactive content, from virtual product demonstrations to immersive brand experiences, thus enhancing online presence and customer engagement.

Why Consider 3D Visualisation Solutions?

3D visualisation solutions offer a unique way to present products, services, or concepts in a highly detailed and interactive manner. For businesses looking to stand out in a crowded digital marketplace, 3D content can be a differentiator. It not only captures the audience’s attention but also provides them with a memorable experience, increasing the likelihood of conversion and brand loyalty.

Furthermore, 3D visualisation can simplify complex concepts or products, making them easier for the audience to understand and appreciate. This is particularly beneficial for industries where visualisation plays a crucial role, such as architecture, real estate, and product design.

The Role of XO3D in 3D Visualisation

XO3D is at the forefront of providing 3D visualisation solutions tailored to the needs of business owners and digital marketing agencies. With a focus on creating high-quality, photo-realistic 3D content, XO3D helps businesses leverage the power of immersive visuals to enhance their marketing strategies. Here are a few reasons why working with XO3D can be beneficial:

  • Expertise and Experience: XO3D brings together a team of skilled professionals with extensive experience in 3D visualisation, ensuring that the content created is not only visually appealing but also accurate and effective in conveying the intended message.
  • Customisation and Flexibility: Understanding that each business has unique needs, XO3D offers customised solutions that align with specific marketing objectives, ensuring that the 3D content created is perfectly tailored to meet those goals.
  • Cutting-edge Technology: By staying abreast of the latest developments in 3D technology, XO3D ensures that our clients have access to the most advanced tools and techniques for their 3D content creation needs.
  • Efficiency and Cost-effectiveness: With a focus on streamlining the content creation process, XO3D enables businesses to produce high-quality 3D content efficiently, thus saving time and reducing costs associated with traditional content creation methods.


The collaboration between Volvid and Velox at SXSW 2024 marks a significant milestone in the evolution of digital content creation. By making 3D immersive content creation accessible and efficient, they have opened up new avenues for businesses to connect with their audience in a more engaging and interactive manner. 

As the digital landscape continues to evolve, the adoption of 3D visualisation solutions will become increasingly important for businesses looking to stay ahead of the curve. Working with XO3D offers businesses the expertise, technology, and creativity needed to harness the full potential of 3D visualisation, enabling them to create compelling content that resonates with their audience and drives their marketing objectives forward.

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