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7 Best Video Marketing Tools for 2023

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Marketing strategies change faster than ever before, and companies are continually looking for new ways to reach their audience and create more engagement with them. Video marketing is the best way to reach millennials and it’s a great way to bring awareness to a cause. No matter what type of video you’re making, there are plenty of video marketing tools that can help you do everything from editing and publishing to adding social media features. 

No matter what type of video marketing tools you’re looking for, whether it’s professional-level quality or simple tools that allow beginners to get started right away, this list will have something great to offer. And remember: these aren’t the only video marketing tools out there – they just happen to be our favourites!

In this blog we’ll highlight the top video marketing tools that will be useful in 2023 so you can make sure your company’s marketing strategy stays up-to-date with what’s trending at any given time.

Wistia - Video marketing tool

  1. Wistia

Wistia is a website that specialises in video hosting and video marketing. They have tons of features such as analytics, heatmaps, conversion funnels, and more to help you create the best videos. In addition to their awesome video marketing tools, they offer a free trial so you can try it out before buying it.

  • Wistia offers analytics that can tell you how many views your videos are getting and what parts of the video people are most likely to watch. 
  • If you’re using Wistia’s analytics then make sure to check out their heat maps which show where people are clicking on your screen or mouse cursor during a specific time frame or how long they hover over certain sections of the screen or mouse cursor. 
  • One of the best features of Wistia is their conversion funnel analysis. It lets you know exactly when viewers leave and at what point in the video. 

For example, if someone leaves at minute 6 that means there was something about minute 6 that made them leave. Once you know this information, you can go back and fix whatever issue occurred at minute 6! 

  • Another really helpful feature from Wistia is their customer testimonials page. You can post any type of reviews or feedback from customers with just a few clicks! 

With these amazing features available with just one tool, it’s no wonder why some businesses consider it an essential piece to creating an amazing video marketing strategy!

Zapier

  1. Zapier

Zapier is an easy-to-use automation app that connects different apps and programs to create zaps that can do anything from making a notification every time you get a new follower on Twitter, to automatically adding all your Instagram photos as photos in Dropbox. 

Using Zapier is simple: just sign up, find the zap you want by searching or browsing, choose the apps and services that will be connected in your zap, and finally set the trigger event. 

The best part of Zapier is that it offers a free trial period so you can try before you buy! So if you’re not sure what Zapier does exactly, don’t worry – they offer a 14-day free trial with no credit card required. After the trial has finished, the price ranges depending on what plan suits your needs – starting at $20 per month (paid annually) to start building complex automated workflows between more than 100 tools. 

You may also opt for their business plan, which starts at $150 per month. But either way, it’s still much cheaper than hiring a full-time programmer to build out these same integrations!

In addition to Zapier being one of the most popular among marketers, we chose it as one of our favourite video marketing tools because there are plenty of integrations with marketing software like ConvertKit, Mailchimp and more. 

If you have trouble keeping up with customer engagement because you’re juggling many platforms without enough manpower? Zapier’s got your back.

TubeBuddy - Video marketing tool

  1. TubeBuddy

TubeBuddy is a video marketing tool that lets you create and share videos with ease. It has a wide range of features that make it easy to customise your videos, such as adding text or music, inserting images and choosing from a variety of filters.

Additionally, it’s easy to share your video once you’re done editing. You can upload them directly on YouTube or Facebook with just one click, or embed them onto any website with the embed code provided by TubeBuddy. 

Plus, there are no watermarks on the uploaded video! If you are looking for more powerful features like custom logos, exporting files in multiple resolutions and formats, uploading to other platforms like Vimeo or Wistia, etc., then TubeBuddy Pro is what you want.

The best part about this product is its price tag: free! There is also a pro version for $4/month which includes additional features like HD uploads and additional social media platforms.

Loom - Video marketing tool

  1. Loom

Loom is an all-in-one video marketing tool that allows you to create videos from your computer, phone, or tablet and share them on any social media platform. The Loom app has a variety of templates for different types of videos: explainer videos, marketing campaigns, brand promotions, and more. 

Loom also integrates seamlessly with live streaming services like Facebook Live and YouTube Live so you can get the most out of your content by expanding your reach to new audiences. 

It’s important to stay up-to-date with current trends in digital marketing; as these change rapidly, marketers need tools that allow them to meet consumers where they are at. Loom allows businesses to easily create effective videos that will generate interest, build trust, and convert leads. 

And the best part? You are not required to know how to use it! With a simple drag-and-drop interface, anyone can quickly learn how to use this software. However, if you do want to dig deeper into editing features, such as adding text overlays and scrolling titles, there are many presets available to help. 

With its sleek interface and intuitive controls, Loom makes creating professional videos easy without ever needing expensive training sessions or team members who specialise in video production. 

In addition to their impressive service offering, Loom offers users a helpful library full of tutorials which cover topics such as branding strategies and storytelling techniques. All of these elements come together to make one powerful video creation tool!

Thrive Themes Floating Video

  1. Thrive Themes

Thrive Themes is a video marketing tool that makes it easy to create high-quality videos in less time. It’s perfect for startups who want to take their marketing efforts to the next level, but don’t have the expertise or resources to do so. 

You can use Thrive Themes to create engaging and informative videos, then automatically upload them across your social channels with just one click.

Thrive Themes offers industry-leading features like animated videos, high-quality production design, and sleek animations. Plus, you can use templates that are already proven winners if you’re not sure where to start. 

Another huge perk of using Thrive Themes is that you only pay for what you need. The pricing starts at $39 per month and goes up from there depending on how much space you need and what extras you want included.

Thrive Themes comes equipped with everything any marketer needs to make professional quality videos without breaking the bank:

  • Easily add graphics, transitions, backgrounds, titles, logos, and text to enhance your message
  • Import Adobe Photoshop files such as .psd or .ai (Adobe Illustrator files)
  • Create custom motion graphics using built-in templates and presets
  • Broadcast live streams on Facebook Live or YouTube Live!

tubemogul logo

  1. Tube Mogul

TubeMogul is one of the best video marketing tools out there, and it’s perfect for those looking to start their own YouTube channel. It offers everything you need to easily create, manage, and monetise your videos. 

It also has a great community that you can get involved in where you can find feedback on what content should be created, collaborate with others on projects, or just interact with other creators. TubeMogul also offers analytics so you’ll know how successful your content is and what type of content to create next. 

Plus TubeMogul is a great way to turn any idea into reality. You can upload anything from raw footage of a party to a hilarious sketch video without having to worry about finding collaborators or figuring out equipment; TubeMogul has got you covered. 

With this platform, you will learn quickly what your audience likes, which will help guide the direction for future videos. You’ll also be able to see how well individual posts are doing and make necessary changes depending on results. 

TubeMogul is really a one-stop shop video marketing tool for anyone looking to start up their very own YouTube channel. They offer easy creation, management, and monetization features as well as a thriving community full of creators who offer feedback on content. 

TubeMogul also includes analytics tools so you’ll have insights on how well your content is performing plus details like what types of videos your viewers like the most. By using TubeMogul, you’ll be able to take an idea from start to finish without having to worry about collaborating with other people or getting all the gear together – they’ve got it all figured out!

Animoto - Video marketing tool

7. Animoto

Animoto is a video creation and marketing platform that helps you make animated videos from your photos. You can upload your own photos, or choose from their library of stock images and music. Animoto offers a free trial so you can try before you buy. 

Once your account is set up, you can create slideshows, websites, and social media graphics in minutes–all with just one click! It’s perfect for businesses who want to save time on creating professional-looking, branded content without the hassle.

The best part? They offer everything at an affordable price: For $2.99 per month (billed annually), you’ll get access to all of the app’s features including adding text, customising themes, sharing on social media sites and saving videos to your phone/computer. 

If you’re looking for an easy-to-use solution that doesn’t require any coding skills then Animoto is worth checking out! With hundreds of templates to choose from, they have something for everyone. 

Plus they allow you to include your logo, fonts and branding colours in seconds, which makes it a perfect fit for small business owners. 

For marketers that are into story-telling – what could be better than combining photos with captivating narration? With more than 400 million high quality stock images to choose from and music composed exclusively for them by well-known composers such as Oscar winner John Murphy – Animoto is a great video marketing tool if you are looking for an easy way to bring your message alive with motion visuals.

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