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What Type of eCommerce Videos Can Boost Sales?

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It is well-established that video fosters engagement and trust. A dynamic eCommerce marketing plan typically consists of numerous distinct components. You’re using social media to advertise and email people to promote your online store.

The secret to success is having an omnichannel marketing plan, but you could still be having trouble producing the kind of content that your target audience wants to read. The answer is internet video marketing.

Many eCommerce experts have yet to perfect the use of eCommerce videos to their fullest potential. You may employ numerous marketing films to make an impact based on the kind of product, the page, and your position in the sales cycle.

According to a poll by Animoto, 73% of consumers are more likely to purchase a product after watching a commercial video. Therefore, every owner of an online store should use promotional videos to their advantage.

What Are eCommerce Videos? 

If you’ve ever shopped online, you know how e-commerce works. If you haven’t, here’s a brief explanation. E-commerce, simply put, is selling products or services over the Internet. Products can range from shoes to electronics to cameras—basically, anything sold in stores can now be purchased from anywhere at any time.

The way people purchase things online today is much different than, say, ten years ago. Back then, shopping was a lot simpler. People would go into physical locations to buy items like computers and TVs. Those places would have salespeople who’d help them pick out their purchases.

Nowadays, buying something online is much different. When someone wants to purchase something online, they will ensure that the quality and various factors add up as shown online. The choices offered and the variations of the products are also taken into consideration.

Why is a video necessary on an eCommerce website?

Potential customers will be able to inspect the product and decide carefully. Customers will more rapidly trust and stick with an e-commerce platform with video content than one that only employs photographs with a white background and product descriptions.

The buyers view the video, which requires some time. As a result, people stay on the website longer, which search algorithms take into account. This indicates that your website’s position in the search results is rising.

For various reasons, video is essential to any e-commerce marketing approach. It primarily enables prospective buyers to comprehend products better.

Unlike brick-and-mortar retail, customers cannot physically touch eCommerce products before purchasing. Video, however, may fill this demand by demonstrating the product in use and providing buyers with greater context for how it looks, feels, and functions daily.

A vital step in the sales process is using e-commerce videos. According to 73% of American adults, watching an introductory video to a product or service increases their likelihood of purchasing.

E-commerce video marketing is essential for convincing customers that your product is the appropriate choice for them. Almost 80% of customers believe that product videos boost their confidence when making online purchases.

If you are marketing to a younger audience, video content helps you establish trust with your audience. 87% of Gen Z preferred watching videos or advertisements that feature people discussing or using a product while researching items and making purchasing decisions.

Since more than half of marketers utilise at least one type of product-related video, there is a significant risk that you will lag behind your competitors if you don’t use videos for your e-commerce firm.

In the end, employing videos is crucial for the success of your e-commerce business.

What Is Video Marketing, and how should it be used?

Video marketing is using video content to promote products and services online. It includes websites, blogs, YouTube channels, Vimeo accounts, etc. Video content can work well for any business since people love to watch informative videos about anything. Enterprises use these videos to inform customers about new products, special promotions, and announcements.

Videos have become much more popular than text content on the internet. On average, people spend 30 minutes watching a short video online instead of reading a few paragraphs. 

People enjoy watching videos, which are often easier to follow than written content. Videos also allow viewers to feel a sense of connection or empathy with the person speaking due to sound and motion. These factors can help increase customer engagement and trust in your brand.

You should start using video marketing to connect with your target audience. To improve sales, you need to create high-quality video content. There are many different ways to get started, including posting videos on social media sites, creating YouTube channels, and even writing blog posts.

Types of eCommerce videos that can boost sales

Product Videos

Product videos are a great way to showcase products and explain their work. You can use them during checkout, on your website, or even in social media posts. A video gives customers a visual idea of the product’s appearance before purchase. 

Customers want to know precisely what they are buying before making a decision. They may not feel confident enough to buy if they don’t have a clear picture of the product.

Video Testimonials

Video testimonials allow customers to hear about how others used a particular product. These videos help prove that the product works, especially if there are no reviews on the site yet.

They typically consist of a short film that documents the user’s impressions of the good or service, their experiences, and their justifications for urging others to purchase it.

Testimonials allay clients’ concerns since they provide tangible evidence that your products are helpful and that consumers enjoy them. Even if they don’t accept everything you say about your items, people are more likely to believe reviews from reputable sources.

Tutorial Videos

Tutorial videos are short (less than 10 minutes) videos that teach customers how to do something. For example, a tutorial video could teach someone how to set up a vape pen or use the software on a computer.

Product tutorials can give clients deeply engaged in the research stage of the purchasing process confidence that they can use your items to achieve their goals.

Tutorials can also reduce product returns by lowering customers’ uncertainty or annoyance while attempting to use your products.

How-To Videos

How-to videos demonstrate how to do something. They are helpful for beginners who are just learning to use a particular product. A how-to video shows customers step-by-step instructions and provides a guide to help them understand the process or any service they want to use.

Giveaways

Giveaway videos are similar to tutorial videos, except they offer prizes instead of information. Giving away free things is a great way to get people to try one of your products. People love getting something for free, so having giveaways can boost your sales.

Live Streams

Live streams allow customers to watch your company live while talking directly with the CEO and staff. Customers will appreciate interacting with the team and asking questions during these events. Live streams are a good option for companies with larger groups since they allow customers to meet everyone involved with the business.

Communicating with customers and gaining a deeper understanding of their issues would be a terrific approach. It helps you stand out and shine by forming a unique connection and giving you an equal advantage over your rivals.

Additionally, you can advertise your live videos on your newsletters and other social media accounts. This will help increase traffic to your eCommerce website to some extent. Just use any internet screen recording software to capture your live streams.

Customer Service Videos

Customer service videos help answer customer questions. The elaborate inquiries can be addressed via phone or email, depending on how you prefer to handle inquiries.

These videos help access customer services quickly as everything will be explained concisely.

Lifestyle videos

Videos of everyday life demonstrate how actual people use your products. They provide clients with a sense of how the products might fit into their daily lives and assist them in visualising how they might use them.

If you offer water-resistant hiking footwear, you can display a hiker wading through large puddles and removing his boots while wearing dry socks. If you sell workout wear, you can provide examples of users of all shapes and sizes utilising your product.

Ensure your target audience can relate to your lifestyle films and excite them about how your product can improve their lives.

Animated Videos

Videos of this nature are always exciting and enjoyable. The nice part about these videos is that they may convey the main idea effectively with only text and animations.

Animations facilitate information processing and appeal to all age groups. Additionally, they cost a lot less to produce than live-action videos.

Specialist Interviews

Expert interviews allow you to impart practical knowledge to your target audience and help you establish trust. Interviewing experts and posting the resulting videos to your website could help your eCommerce brand gain credibility since experts frequently have a comprehensive knowledge of a particular field.

The following aspects should be considered before you start producing your videos.

Ensure your questions are pertinent to and helpful to your intended audience. Ensure the interview is appropriately organized, focused, and monitored throughout. Also, answers must be brief, clear, and concise.

Interactive Videos

Digital videos that encourage user participation and interaction are known as interactive videos. The audience can interact with these films like other web content by clicking, scrolling, hovering, dragging, gesturing, and performing digital actions. They increase audience involvement by involving them and getting them active on your eCommerce site.

Quizzes and data fields could be easily added to your videos as video creators. The best thing is that these videos support creators in keeping track of various video analytics. Using any video metric analyzers available online, you can quickly measure the number of clicks within a movie, evaluate various metrics and paths taken via branching, and do much more.

Knowledge-based Videos

You don’t necessarily have to limit your video content for eCommerce marketing to discuss your product. You can also make videos that are directly relevant to your product. 

For instance, if you sell cosmetics or makeup, you may develop movies about the top skincare and haircare regimens. After that, you can explain how your cosmetics will help them get the results they want.

This lets you emphasise how your solution addresses most customer issues and distinguishes yourself from your rivals.

These kinds of videos will introduce you to a new group of viewers and aid in spreading the word about your business.

FAQ Videos

The dull FAQ sections of your website can be completely revamped with the help of FAQ movies. It prolongs user engagement on a website more than conventional text-based FAQ sections.

Consider creating videos that address a handful of the frequently asked questions and posting them to your product pages. People are more likely to clear up worries because videos are more engaging than text.

Unboxing videos

Unboxing videos are viral on the internet. People seem to enjoy seeing their favourite influencers open presents.

It’s fascinating that over 90,000 individuals search for “unboxing” on YouTube monthly. This is unbelievable but true!

eCommerce companies may quickly increase the number of visitors to their website by making unboxing films and distributing them through the appropriate influencers.

As the owner of an eCommerce company, you can contact any influencer who follows a sizable portion of your target market. You might approach them and ask them to participate in an unboxing video for your goods. After the consent, you can send them any of your goods as a thank-you gift.

  1. Launch Videos

You can make a product launch film whenever you think of new features, showcasing all their advantages. You can also discuss the creation of your product, how you addressed customers’ problems, etc.

You might use your ingenuity to perform a few entertaining challenges to engage the audience further. You can invite individuals to participate and take advantage of the occasion to advertise your most recent product releases.

Videos that tell a story

Customers love hearing stories about their favourite brands. Businesses can connect with, inform, and engage with their audience through stories.

Their site copy and digital marketing campaigns will connect more emotionally with the target audience by including narrative-based videos. These videos will enhance the appeal of the brand and assist in demonstrating the principles the companies uphold.

Conclusion

While it’s common knowledge that marketing videos are highly effective at increasing eCommerce sales, using the correct type of video on the right pages can give you the leverage you need to advance your video marketing campaigns. 

By getting to know your audience and using purposeful, diversified video content on your eCommerce website, you can enhance engagement, sales, and brand loyalty for years.

Make some test clips and see how their utilisation will affect the sales of these products if you are still unsure whether videos will enhance conversions to your online store.

To plan future work, you also need to know how much money and time will be required to create each film. Post your video as widely as possible, including on YouTube, social media, and the website. The outcome will appear quickly.

Because you can track your audience’s video watch statistics, video advertisements can help you grow an engaged audience. They will benefit your e-commerce company if used with static image advertising and supplied appropriately.

By consistently producing new films, you can incorporate trends over time and maintain clients’ top-of-mind awareness. At the time of launch, draw attention to any new features or enhancements to the product.

Your brand is the most critical component of your company, so maintaining brand consistency throughout all materials is crucial. Keep your films consistent with your brand by using colours, language, music style, intros, and additional graphics.

The best part is that over the past ten years, making eCommerce videos has become exponentially simpler. High-quality eCommerce videos can now be created affordably thanks to smartphones’ ability to shoot in 4k at 60 frames per second and simple cloud-based video editing tools.

Videos have become an essential component of e-commerce marketing. Now that you understand how to incorporate the power of videos into your e-commerce marketing strategies, you can start experimenting with various types of videos.

Despite this, you must still use strategy while producing and disseminating videos that have an impact.

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