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Why is Animation used in Media Content?

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Animation has been around since the very beginning. Whether in Disney films or children’s television shows, animation is everywhere, and it’s no surprise that it’s so popular; after all, cartoons are easy and fun to watch! But what exactly are the reasons behind animation being used in the media? What causes people to love and support such an art form? Today, we will discuss the most essential reasons why animation is such a beloved form of media entertainment worldwide.

Animation can be used in many aspects of our daily lives, even though we may not immediately recognise it. It is used in graphic design, product advertising, game design, and TV shows, to name a few. 

Animation can be as simple as an icon moving up and down to represent an app constantly being updated, or it can be very complex and lifelike, like the animation featured in major motion pictures.

All forms of media, including movies, advertisements, and even music videos, use animation. This article will focus on why animation has been used in different types of media throughout history and why it continues to be used today.

It will also discuss the different types of animation used, who works with it, the origin of the most common animation styles, such as claymation and stop motion, and how animation differs from live-action film, television, photography, and theatre.

Why is Animation Used in Media Content?

Ever wonder why animation has become such a common trend in media today? In short, it’s because it attracts viewers. Whether you’re interested in entertainment or education, animation gives content more depth and draws people to your message. 

Animation could be as simple as adding an introduction with graphics clarifying an idea or complex topic (for example, animations are often used to teach kids new words). The possibilities are endless, but there are some essential things to remember when using animation to boost your content.

Given the variety of online content, customers will want to choose something easy to read, educational, and quick to consume. Watching a video is usually more appealing than reading a long passage of text when it comes to digesting content.

Our most prominent sense is vision, and most people learn visually. Viewers recall 95% of the information when watching a video, compared to only 10% when reading a written text. As a result, visual learning has a more significant effect on the viewer’s brain.

Utilising animations increases the likelihood of receiving more views and shares. This is because they make the videos more accessible and easy to comprehend. This will promote the dissemination of animated videos among friends.

First, choose whether to use 2D or 3D, depending on the message type you want to send and how much time/money you have available. You can even mix both for added interest and production value! 

Next, please stick to one style throughout your piece so that viewers know who created it and aren’t confused by inconsistent visuals. 

Lastly, remember to keep everything visually interesting. While colour palettes should match your brand identity, avoid creating flat images that lack contrast and detail. If you’re looking for inspiration, check out our collection of free animated videos. They contain examples from brands like Apple, Google, Facebook, and Red Bull. We hope these blogging tips help improve your blogging skills!

Did you know that 60% of business executives say visual marketing effectively communicates a company’s value? Or do 53% think webinars with integrated video would better explain products and services than text-only explanations? 

With stats like these, it makes sense why companies are quickly integrating visual marketing into their communication strategies. According to research, corporate websites spend 67% of their marketing budgets on video and 33% on text content.  In fact, over 50% of all internet traffic will be from videos by 2019. 

How to get started with animation?

The first thing to understand when starting with animation is that there’s no such thing as being an animator. What do we mean by that? It’s not like writing, where you can be a novelist or an essayist. You can’t be just a cartoonist. 

Being an animator means drawing cartoons on paper and then scanning them into a computer. Once they’re in digital form, you add effects and colour them. So, even if you only know how to draw stick figures, you can make an animation! It might not look great—but if it moves, it’s animation! And that’s all you need to get started. 

Here are some tips for those who are interested in starting their own animation business:

Find work: Getting your name out there is essential for freelancers. You should always have a portfolio site so people can see what kind of work you’ve done before. It would be best if you also got active on social media, especially Twitter. 

Also, don’t forget to join industry groups and follow industry blogs. These will help keep you up-to-date on new trends and opportunities within your field. We recommend checking out these groups: International Network Of Entertainment Professionals (INEP), International Game Developers Association (IGDA), National Cartoonists Society (NCS), National Association Of Photoshop Professionals (NAPP), Women In Animation (WIA), Women In Games International (WIGI) Women Who Draw Motionographer Screen Cartoonists Society American Advertising Federation American Copy Editors Society.

Be professional: Always act professionally online and off. When you meet someone at a convention, chat with them about their projects and share yours. Treat everyone equally—from fans to fellow professionals. Don’t let ego get in your way; remember that everyone was once a fan. 

Please don’t give up: Even though it may seem overwhelming, never give up on your dreams of becoming an animator. There are many ways to succeed, but one thing is sure: if you stop trying, you’ll never reach success! 

How does animation help us learn?

In 2014, neuroscientists Joseph T. Addante and Richard L. Roberts studied how good versus bad animations help us learn about processes, mechanisms, and functions. Specifically, they wanted to know if the animation could be more effective than a written description of teaching students about science and medicine – from physics to anatomy to chemistry. 

The results of their study were overwhelmingly positive: Students viewing accurate animations demonstrated significantly better understanding than students viewing inaccurate animations or no visual aids. 

Because students find it easier to process information when it’s presented visually, animations have been shown time and time again to enhance learning for children as well as adults. This study also revealed that good animation can make all the difference in whether or not someone retains what they’ve learned after studying something new. If you want to retain knowledge long-term, an animated video is an excellent way to do so!

How does animation build connections with the target audience?

People have different ways of learning, and visually oriented learners benefit most from animation. An animation helps us learn by breaking information down into easily digestible pieces that can be linked together in our minds. 

This makes it easier to understand abstract concepts and improves our ability to retain information. There’s something innately satisfying about seeing objects move on their own. By using animated graphics instead of static charts and tables, you help people grasp complex ideas quickly and engage with your content before you even finish explaining what it’s about. 

That way, they won’t tune out halfway through or forget what you were saying when they return to re-read later. When should we use animations? There are many times when animation can improve your audience’s experience, such as when excitingly presenting data. 

If you want people to remember how much money was spent on media campaigns last year versus how much was spent five years ago, an animated bar graph will stick in their minds long after a static one fades away.

How does animation promote a brand’s core idea?

Companies can use animation to help consumers see why their product or service will be helpful. For example, an insurance company could make an animated commercial showing a car owner driving his new Mercedes to work on Monday, only to have it totalled by a tree that falls on it later that day. 

The next day, he saw your commercial telling him how much money you could save him by paying for his policy each month instead of paying for coverage one time when he needed it. By animating scenarios where even owners of expensive cars can get into accidents, you demonstrate how affordable your product or service is compared to what most people pay now. 

Companies have found that using short animations featuring real-life situations and characters with which viewers can identify helps them build credibility and trust with customers faster than traditional advertisements alone. 

This means fewer people skip your commercials, giving them more time to absorb your message and compelling them to take action sooner rather than later. As long as businesses keep finding new ways to incorporate animation into media content, they’ll continue creating great content because they know how powerful it is at positively influencing buyers’ buying decisions. 

This has created many opportunities for companies that want to stand out from competitors and have their brands remembered by potential customers forever. So don’t hesitate!

Free software to use for Animation

To create an animation, you’ll need special software to edit and compose pictures together, which is called ‘composition’. You can choose from many software programs, such as OpenToonz (free), Toon Boom Studio ($495), and Manga Studio 5 (around $100). 

You will also need image editors that specialise in creating digital art. Adobe Photoshop or Illustrator would be good choices (around $10-$20/month for each). To go beyond basic animation, you can invest more money in other tools, such as Autodesk Maya ($30/month) and 3DCoat ($59/month). 

These tools have potent capabilities for editing video sequences and importing still images into 3D scenes. However, free alternatives are available on YouTube if you want to make simple animations for your business. They provide tutorials on how to use free software such as GIMP and Inkscape.

Things to know before starting an animation

The process of making an animation requires several steps. First, you have to decide what type of animation to use because there are many different types of animations. After deciding on a kind of animation and how long you would like it to be, it’s time to write and storyboard your video. Once that’s done, it’s time for voiceover recordings. 

Finally, you can edit your media content using animation software or apps like Adobe Photoshop. Depending on your project, you may also want to hire someone else to do some of these processes. 

For example, if you need a script written for your video, you might hire someone specialising in screenwriting. If you don’t know where to start with any part of creating an animation, ask friends and family members if they know anyone who works professionally with animation. 

You might even find someone local who will work with you on some parts of creating an animation. This will save you money since local workers tend to charge less than people working from another city or state. However, when hiring a professional animator to create an entire animation project for you, remember that their rates may vary depending on their experience and whether they’re willing to take risks with their career by working with someone new (you). 

The cost could range from $5 per minute of footage up to thousands of dollars per minute, depending on the experience level and creativity required. Ask around among friends, family members, and acquaintances before beginning any large-scale project so you know what to expect when looking at quotes from professionals. 

Remember that it takes much longer than most people think it does! Don’t get discouraged if it seems like you’ll never finish. Just keep going step by step, and eventually, your video will be complete. One thing that helps immensely is having a deadline—something you must meet no matter what. 

That way, if something goes wrong or gets delayed along the way, it doesn’t throw off your entire schedule. Also, consider keeping each phase separate so that you only focus on one task at a time rather than worrying about multiple aspects of production at once.

As long as you know how to break down your overall project into manageable pieces, nothing should stand in your way of finishing it. Once everything’s been completed and edited, feel free to share it with others—but make sure all participants agree on proper credit/attribution practices before publishing anything!


The primary purpose of animation is entertainment, but it’s also used to communicate with and influence consumers. Animation’s language touches all aspects of contemporary life. It can be an engaging tool for marketers, who can use it to inspire, entertain, and convey ideas and information that might otherwise be dry. 

Whether you need an animated explainer video or an animated infographic, there are many effective ways to bring your message to life using animation. In addition, some techniques are great for marketing both online and off. 

For example, graphic design principles such as contrast and repetition make ads more visually appealing; call-to-action phrases like Start Now guide how to act. These messages work just as effectively in static images or printed materials. The main difference between static images and animations is that they move—and move us! 

Consumers respond differently when presented with different forms of media. They may not always know why, but if your product or service resonates with them, it doesn’t matter what medium you use. If you have a compelling idea, then chances are good that animation will help you express it better than any other form of media. 

This is especially true for new technologies, where we don’t yet know what works best. Animations often incorporate elements of motion graphics and user interface (UI) designs, so understanding these fields will give you an advantage over animators. 

Finally, most large businesses use social media channels to connect with customers and generate brand awareness. That means even small companies can exploit these trends through online platforms like YouTube and Facebook. 

This content tends to do best when it’s entertaining or informative—things that are easier to accomplish through animation. Bottom line: While one size doesn’t fit all when advertising your business, creating fun animations certainly isn’t out of reach for most organisations looking for creative ways to reach their audience—no matter their size.

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You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals