Increase Customer Satisfaction using Augmented Reality in eCommerce
AR is a valuable asset for making your clients feel more confident in their purchases and happier in general. This technology may benefit businesses of all sizes, from start-ups to major companies. AR for eCommerce will empower your customers and your sales staff, resulting in improved sales and customer loyalty. If you want to differentiate yourself in the eCommerce market, integrating AR technology with the support of a trusted partner will go a long way.Describe how your products look and feel
One of the critical advantages of augmented reality for eCommerce is that it allows shoppers to understand better how things look and feel. Mobile users can project products in the real world using AR software for iOS or Android. They’ll have a good concept of how the product will look before they buy it. Customers may view how a new couch might fit into their living area using realistic 3D models. Alternatively, they can “try on” a piece of jewellery to see how it looks in various lighting conditions.
IKEA is one corporation that recognizes the importance of accurate product portrayal. Customers may now view 3D furniture models in real-time, thanks to the company’s IKEA Place app. Customers can experiment with different colours and materials by changing personalization options in real-time. They may be happier with the result as a result of this.
It will be easier to match or even surpass client expectations if you can adequately describe what your items will be like once they are purchased. Customers will be satisfied with their purchases, in the long run, resulting in lower returns and shipping costs.
Make the Purchasing Process More Convenient
With the use of augmented reality, you can persuade people to spend more money with your company. In today’s online markets, 40% of customers say they’re willing to spend more for things that they can personalize with augmented reality.
More sales are generated as a result of increased convenience. People will abandon their shopping carts less frequently if they can readily see what things will look like and how much they will cost in a virtual “try before you buy” experience. Visualisations of your accurate items will remove any uncertainty about whether a product is suited for a specific buyer. They will be more likely to complete the checkout procedure as a result of this.
AR can be the key to making the purchasing experience more convenient than ever for new online customers, whether you provide it on a Shopify store or another platform.
Provide an augmented reality experience in-store
More and more businesses are incorporating augmented reality into their physical storefronts to create a genuinely immersive experience. A store experience that incorporates augmented reality can assist potential buyers in gaining a better sense of things already in the store. Some retailers, for example, employ augmented reality apps to project more information about products in the store. Customers can use AR to see product pairings or skim through shopping lists of other shops.
The in-store experience can be the same online store via augmented reality. However, augmented reality elements in your store may improve the actual buying experience as well. This suggests that augmented reality isn’t just for eCommerce companies. Any retailer may employ augmented reality to enhance the shopping experience and boost consumer happiness.
Integrate AR into the eCommerce Experience Properly
Only about 1% of retailers use augmented reality in their online or physical storefronts. One of the reasons for the low number is that 52 percent of merchants are unaware of integrating an AR solution. Businesses must follow particular processes to incorporate AR and integrate it into their eCommerce website. 3D modelling, Photogrammetry, and virtual photography are some of the steps that are part of the process. For those who are unfamiliar with them, all of them can be difficult.
It’s vital to collaborate with an experienced and knowledgeable partner who can assist with integration if you want to get the most out of your augmented reality experience. You’ll be able to benefit from a solution that accurately and thoroughly digitizes your products with photorealistic 3D photos if your partner has the right tools and technology.
Appeal to an Increasing Number of Augmented Reality Users
According to these current AR data, as AR technology advances, more people use it while shopping. In reality, AR was a game-changer for over 32% of shoppers in 2020, directing their attention to product selling features and increasing engagement with businesses. AR is essential if you want to have a closer relationship with your clients.
AR is critical for enhancing customer happiness as well as enabling businesses to engage with customers. When it comes to purchasing with mobile AR, 73 percent of users have expressed high levels of pleasure.
In summary, if your firm engages with customers more frequently and they are happier, as a result, you are more likely to secure more sales. This is something that AR can quickly assist you with.
