Are you considering opening a 3D studio? You have spent years honing your expertise on 3D modelling, rendering, and animation. But have you given enough thought on how to name your brand? There are brand naming mistakes that have wrecked countless businesses and, in this article, we will tell you all about how to avoid them.
When starting a business, you should focus your attention on having some fundamental skills and knowledge, such as a firm understanding of the market you are entering, a workable business plan, a convenient location, an attractive design, and, most especially, an understanding of which branding technique would be most impactful for your company and target audience.
Your clients want to be certain that the products and services they’ll spend on are of the highest caliber and won’t be a waste of their time or money. Customers are drawn to your business by these expectations. Therefore, giving your 3D studio a memorable name is a great strategy to trigger these feelings and expectations.
However, we noticed that while individual business owners could employ a variety of approaches when seeking unique company name ideas for their business, their naming issues all follow a similar pattern.
And being mindful of these naming mistakes can help you pick a credible business name that embraces all the strong aspects of your brand. That said, here are some common and dangerous mistakes and how to avoid them.
1. Using Undesirable or Confusing Business Names
Businesses with a core clientele that shares identical social, ethical, health, and environmental beliefs will surely experience higher sales. The average consumer is generally highly concerned about these beliefs and is more inclined to support a firm that respects and shares its views.
Recognize that choosing a name that people will like and remember is the best method to convey your business’s brand. A good name can grow your consumer base, whereas a bad name can result in brand boycotts and negative opinions of your company.
Numerous customers would not set foot inside Hitler’s Fried Chicken, a Thai eatery. That’s because the restaurant’s name is blatantly inappropriate and upsets potential customers.
2. Brands With Names That Are Way Too Long
Another brand naming mistake is simply using too many words! Avoid lengthy and difficult-to-remember company names since they will make it more difficult for customers to find your 3D studio.
Many of your customers would be unable to recall your company’s name, let alone raise awareness about it to their family and friends if you fail to use a unique and memorable business name. If you have to use a lengthy name, consider abbreviating just the same way BMW and MAC did.
Even currently, the vast majority of people globally struggle to pronounce or even understand the names of well-known corporations such as Hermès, Volkswagen, Chevrolet, and Huawei, which are pronounced “air-mez,” “Vo-ks var-gun,” “shev-ro-lay,” and “wah-way,” respectively.
Always note that while picking a name for your 3D studio, you should emphasize one or two-word names that people will recognize immediately.
3. Foreign Translation Errors
If your 3D studio has a well-known internet presence, it could engage with customers from all over the world. However, having a worldwide identity has its drawbacks. One of which is exposing your company’s name to folks from all over the world, who may find it insulting or uncomfortable owing to cultural and linguistic differences.
The key to identifying the optimal brand and premium domain name is expanding your linguistic research beyond one language. Ensure you research the most common language in your target market and even the top global languages to ensure that your name doesn’t leave a sour taste in your customer’s mouth, like Nokia’s Lumia, which means prostitute in Spanish.
Stay in Touch With Customers
Since its inception, social media has profoundly impacted the industry dynamics. Customers can submit open feedback, both positive and negative, which not only benefits company development by increasing consumer knowledge of brands but also helps organizations develop or fail.
Because branding is determined by how your intended audience perceives your firm, a bad brand name will harm your reputation and elicit negative reactions in your market.
Remember that branding flaws, no matter how small, could swiftly define your entire 3D company in the eyes of prospective clients. As a result, every business owner should endeavor to avoid the fatal disaster the wrong name can bring.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.