Caffe2go
Portable Coffee Machine.
XO3D’s photoreal ecommerce CGI and product animation for the Caffe2go Presso XI, communicating compact engineering, premium build and the freedom of great coffee anywhere, anytime.
Product shot
A product shot from the project.
A five-second product shot of the Caffe2go Presso XI. The exploded view and charger sequence are further down this page.
The Brief
Coffee anywhere, explained with photoreal CGI.
Caffe2go founder Alec built the Presso XI after wanting an espresso on a French beach with no machine in sight. The result is the first fully mobile coffee maker, compact enough to carry in a bag, capable of brewing great coffee wherever you are.
They came to us with a complicated brewing process, coffee pods versus coffee grounds, heating plate logic, a unique charging system, and an ecommerce launch to support. Early photography couldn’t communicate the internal mechanics or the “coffee anywhere” promise.
We translated that complexity into a compact visual lesson: a hero product animation, an exploded view, a charger sequence and a website feature loop, plus photoreal stills for the product page. Every asset built from one CGI source for total visual consistency.
Project answer
Why use CGI for this project?
- What we made
XO3D created product animation and ecommerce CGI for the Caffe2go Presso XI portable coffee machine.
- Why CGI
Early photography could not explain the brewing process, internal mechanics or charging system, while CGI could show each step inside one compact visual lesson.
- What was delivered
Caffe2go received a hero animation, exploded view, charger sequence, homepage loop and photoreal product stills.
Film gallery
See this project in motion.
Asset map
Which asset answers which question.
Each part of the Caffe2go work answers a different buyer question. The placements are the ones this page records; running times are not listed here.
| Asset | Buyer question | Placement | On this page |
|---|---|---|---|
| Exploded view | How does it brew without an external heat source? | Explaining the internal mechanics to customers | See the exploded view |
| Charger sequence | How does it charge? | The product page and paid social | See the charger sequence |
| Website feature loop | What is the product, at a glance? | The Caffe2go homepage hero | See the website loop |
| Product stills | What does it look like up close? | The product page | See the stills |
The Work
From hero film to website feature, one pipeline.
A complete ecommerce CGI library: cinematic hero animation, exploded explainer, charger sequence, dual-view product still and a homepage feature loop, all produced from one Master Asset.
A launch-ready product film for the Presso XI.
The headline animation introduces the Presso XI with cinematic lighting and slow, deliberate motion, communicating the premium feel of a portable coffee machine engineered for travel, camping and road trips. Brand-led lighting rigs deliver the visual quality Caffe2go needed to open pre-orders with confidence.
How the Presso XI works, made obvious.
A precision exploded animation pulls the Presso XI apart to reveal the heating plate, temperature sensors and internal architecture. Built in collaboration with Caffe2go engineering, it helps customers understand how the machine brews coffee without an external heat source.
The unique charging system, demonstrated.
A focused animation shows how the cable charges the Presso XI, turning a previously confusing detail into a clear visual story. Used across the product page and paid social, it answers the question every first-time viewer asks before checkout.
Material and finish, accurately captured.
A dual-view product render showcases the Presso XI from two angles in a single composition, engineered for hero placement on the Caffe2go website. Material response, surface finish and proportions are shown clearly so customers can see what they are pre-ordering.
A looping feature reel for the homepage.
A short looping cut produced for the Caffe2go homepage hero, engineered to land the brand and product in seconds. Built from the same CGI source as the hero film for total visual consistency across every touchpoint.
How it works
See the brewing mechanism and charging system.
The two explanatory films, with playback controls. Nothing plays until you press play, and each has a written description below it.
For this kind of work, see Technical CGI for mechanisms and Exploded-view animation.
The deliverable
A full product render library, built once, used everywhere.
A scalable CGI pipeline produced photoreal product stills, wide angles, detail shots and lifestyle cuts, all consistent with the launch films so Caffe2go’s marketing channels stay visually locked.
Hero library
Wide product stills
Product library
Detail shots, cup + lid
Reading the stills
What three of the stills show.
Client Review
“The customer service of XO3D is beyond incredible. They respond really quick and delivered good results for a good price within only 2 weeks. Would highly recommend and will for sure work with them again.”
AlecFounder, Caffe2go
Questions
Questions about this project.
What is the project called?
This is the Caffe2go Presso XI portable coffee machine project. XO3D created product animation and ecommerce CGI for Caffe2go in 2023.
What did XO3D create for Caffe2go?
A product animation, an exploded view, a charger sequence, a website feature loop for the Caffe2go homepage and photoreal stills for the product page, all built from one CGI source.
Why did the internal mechanics need CGI?
Early photography could not show the internal mechanics, the heating plate logic or the difference between coffee pods and coffee grounds. CGI could take the machine apart on screen and show each step in one compact visual lesson.
Which assets explained the charging?
A dedicated charger animation shows how the cable charges the machine. It was used on the product page and in paid social, alongside the exploded view.
What should a similar enquiry bring?
The product CAD or geometry, references for the finishes, the questions customers ask before buying and the channels the assets are for. Each project is scoped on its own brief, so timing and deliverables are agreed for your product.
For more coffee work, compare the Coffee-machine stills made for Smarter AM and the Coffee-roaster animation made for ROEST. Discuss a similar product explanation.
Your next project
A brief of your own.
Use the Portable Coffee Machine project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Technical CGI
An explanation of a product or mechanism built from approved source information, with technical review before finishing.
Bring these three things.
- What is useful about the Portable Coffee Machine reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
Related work
More from the studio.
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