Caffe2go
Portable Coffee Machine.
Photoreal ecommerce CGI and product animation for the Caffe2go Presso XI — communicating compact engineering, premium build and the freedom of great coffee anywhere, anytime.
Watch the film
The Presso XI film.
The Brief
Coffee anywhere — explained with photoreal CGI.
Caffe2go founder Alec built the Presso XI after wanting an espresso on a French beach with no machine in sight. The result is the first fully mobile coffee maker — compact enough to carry in a bag, capable of brewing great coffee wherever you are.
They came to us with a complicated brewing process — coffee pods versus coffee grounds, heating plate logic, a unique charging system — and an ecommerce launch to support. Early photography couldn’t communicate the internal mechanics or the “coffee anywhere” promise.
We translated that complexity into a compact visual lesson: a hero product animation, an exploded view, a charger sequence and a website feature loop — plus photoreal stills for the product page. Every asset built from one CGI source for total visual consistency.
The Work
From hero film to website feature — one pipeline.
A complete ecommerce CGI library: cinematic hero animation, exploded explainer, charger sequence, dual-view product still and a homepage feature loop — all produced from the same 3D source.
A launch-ready product film for the Presso XI.
The headline animation introduces the Presso XI with cinematic lighting and slow, deliberate motion — communicating the premium feel of a portable coffee machine engineered for travel, camping and road trips. Brand-led lighting rigs deliver the visual quality Caffe2go needed to open pre-orders with confidence.
How the Presso XI works, made obvious.
A precision exploded animation pulls the Presso XI apart to reveal the heating plate, temperature sensors and internal architecture. Built in close collaboration with Caffe2go engineering, every component is technically accurate so customers understand exactly how the machine brews coffee without an external heat source.
The unique charging system, demonstrated.
A focused animation shows how the cable charges the Presso XI — turning a previously confusing detail into a clear visual story. Used across the product page and paid social, it answers the question every first-time viewer asks before checkout.
Material and finish, accurately captured.
A dual-view product render showcases the Presso XI from two angles in a single composition — engineered for hero placement on the Caffe2go website. Material response, surface finish and proportions are matched 1:1 to the real product so customers know exactly what they are pre-ordering.
A looping feature reel for the homepage.
A short looping cut produced for the Caffe2go homepage hero — engineered to land the brand and product in seconds. Built from the same CGI source as the hero film for total visual consistency across every touchpoint.
The deliverable
A full product render library — built once, used everywhere.
A scalable CGI pipeline produced photoreal product stills — wide angles, detail shots and lifestyle cuts — all consistent with the launch films so Caffe2go’s marketing channels stay visually locked.
Hero library
Wide product stills
Product library
Detail shots — cup + lid
Client Review
“The customer service of XO3D is beyond incredible. They respond really quick and delivered good results for a good price within only 2 weeks. Would highly recommend and will for sure work with them again.”
AlecFounder, Caffe2go
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