We embarked on a captivating project to create a 10-second animation and a series of striking Amazon marketing images for Brewvané’s travel coffee mug. This case study outlines our journey with Brewvané, a Chilliworks brand known for its quality coffee accessories, and our creative team dedicated to transforming Amazon product listings for optimal conversions and customer engagement.
Our task was to bring the Brewvané travel coffee cup to life through vibrant visuals. The challenge? To encapsulate the coffee cup’s sleek design and versatility in various settings, from minimalist single-colour backdrops to vibrant outdoor scenes. Our goal was clear: to showcase the mug’s form and functionality in a way that resonates with coffee lovers everywhere.
WHY DID THE CLIENT COME TO US?
The client’s decision to return to us was influenced by our successful past collaboration, where we crafted a series of Amazon images for them. Their confidence in our ability to effectively highlight their product and enhance its appeal on Amazon played a key role in their choice to engage our services once more.
CGI enabled us to showcase the product’s features with a level of detail and creativity that traditional photography couldn’t match. By employing techniques like cutaways, we could reveal the intricate layers within the product’s interior walls. Additionally, 3D animation allowed us to depict the product emerging gracefully from its packaging, adding a dynamic and engaging element to the visual presentation.
Addressing Challenges and Implementing Solutions
Faced with the client’s initial uncertainty regarding the desired style for the Amazon images, we embarked on a collaborative approach. We engaged in detailed discussions with the client and presented an extensive range of references. This strategy allowed the client to make informed decisions about the preferred style and shots, ensuring that our visions were aligned prior to initiating the design process.
THE XO3D DIFFERENCE
Our imagery provided the client with a versatile means of displaying their products. It enabled them to present their items from multiple perspectives, giving their customers a comprehensive view of each product. The multifaceted approach of creative imagery and product animation not only enhanced the client’s marketing materials but also empowered potential customers to make well-informed decisions about the products. This level of visual depth and flexibility was instrumental in attracting and engaging their target audience, ultimately contributing to the success of their Amazon listings.
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Brewvané.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.