D'Addario
Organic Reeds.
How CGI delivered D’Addario’s full Organic Reeds launch catalogue, hundreds of SKU variations, hero animations and brand-led marketing assets, produced inside a single scalable pipeline.
The Brief
A return client. A launch catalogue. Hundreds of SKUs.
D’Addario came back to XO3D for their Organic Reeds launch, the world’s first certified organic reeds, following a successful collaboration on their guitar straps catalogue with their London office.
The brief: produce hundreds of product images across reed types, strengths, instruments and packaging variants, on a launch timeline that demanded a more efficient pipeline than traditional render-by-render workflows.
We answered with a systematised CGI pipeline that let us batch variants quickly, paired with hero animations that used zero-gravity composition, dynamic labels and integrated typography, storytelling photography simply couldn’t deliver.
The Work
From endcard animation to website mockup, one pipeline.
A complete launch library: hero CGI animations, reed feature loops, packaging reveals and website context mockups, all produced from the same 3D source for total visual consistency.
A premium endcard reveal for launch.
The headline animation pairs the Organic Reed with its packaging in a clean, brand-led endcard — the asset used across launch comms and D’Addario’s social channels to introduce the world’s first certified Organic Reeds.
Reserve Organic Reeds in motion.
A focused product animation for the Reserve range — dynamic labels fly in from off-screen and integrated typography lands on packaging, demonstrating how CGI unlocked storytelling that traditional photography could not.
Built for the product page.
A laptop-and-mobile mockup sequence shows the catalogue in context — designed for D’Addario’s product page so stakeholders could see exactly how the assets would land on web before launch.
A complete launch catalogue, end-to-end.
A 16:9 sweep through the Reserve Organic Reeds product catalogue — showcasing the breadth of SKUs, packaging variants and reed strengths produced from a single, scalable CGI pipeline.
Marketing-Ready Assets
Feature loops for web, social and decks.
A library of short, focused animations produced from the same CGI source, drop-in ready for product pages, paid social and retail comms.
Client Review
“The team at XO3D were a pleasure to work with on one of our big projects. They rendered, batched, and saved out literally thousands of images for us. Every single one of these images came out perfect. They also did some 3D animation with us and were very accommodating to any feedback and timeline adjustments. My team will certainly work with XO3D again.”
Caitlin FineD'Addario London
Process
Greycard passes, locking motion and composition.
Before final lighting and materials, key animations were reviewed in greycard. These previews let us confirm timing, framing and product behaviour with the client, so the launch films landed pixel-perfect end-to-end.
The deliverable
A full product render library, built once, used everywhere.
A scalable CGI pipeline produced the full launch render library across the Reserve and Select Jazz ranges, spanning 11 Tenor Sax detail angles, colourway creative stills and hero packshots. Every asset is consistent with the launch films so D’Addario’s marketing channels stay visually locked.
Launch imagery
Hero static shots
Detail library
Select Jazz Filed — Tenor Saxophone (11 detail angles)
Marketing assets
Creative stills — colourway range
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Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
What challenges were there during production?
Artists Commentary.
The catalogue involved hundreds of SKU variations — different reed strengths, instruments, packaging sizes and colours — each demanding pixel-level attention.
We built a systematised pipeline that let us render, batch and version variants quickly without overloading the team or compromising on quality.
The reed textures themselves shifted between products, so each one needed bespoke material work to stay photoreal across every SKU in the launch.