Duux
Neo Humidifiers.
How CGI launched the Duux Neo humidifier across four colourways before manufacturing finished — covering hero film, exploded views, app and WiFi feature sequences and a full deck of e-commerce stills.
Watch the film
The Duux Neo film.
The Brief
Launch a humidifier before manufacturing finished.
The Neo is Duux’s ultrasonic humidifier — a stylish, compact, app-controlled product designed for repairability and sustainability. At the time of the brief, the hardware was still under manufacturing and design change, with no production units to photograph.
Duux needed a full deck of marketing visuals that could launch the product across four colourways, demonstrate the smart-home features, and stay flexible if the design moved — without re-running expensive photoshoots every time it did.
We delivered the entire Neo visual library in CGI: 15 camera angles per colourway, lifestyle scenes with simulated mist, exploded views for the repairability story, and feature animations for the app and WiFi pairing — all from one 3D source.
The Work
From hero podium to exploded view — one pipeline.
A complete CGI library: cinematic hero animation, feature sequences for app and connectivity, exploded views for repairability, and a deck of stills covering every colourway — all produced from the same 3D source.
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A podium reveal across every colourway.
The headline product animation introduces the Neo across its four colourways — Black, Deep Blue, White and Greige — on a clean studio podium. Brand-led lighting and photoreal materials give Duux a single cinematic asset that anchors product pages, decks and paid campaigns.
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Photoreal mist, simulated end-to-end.
A close-up steam animation communicates the Neo’s 500 ml/hour humidification capacity. Volumetric mist was simulated and lit in CGI — capturing the soft, premium ambience of the product in use without ever needing a physical prototype on set.
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Showing the app, voice and WiFi story.
A dedicated connectivity sequence pairs the Neo with the Duux Mini Heater — visualising WiFi pairing, app control and the wider smart-home ecosystem. CGI lets us cut between hardware, UI and connection graphics in a single coherent shot.
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Designed for repairability — made visible.
Duux engineers the Neo so the ultrasonic element can be replaced by the end user with a simple twist. We translated that engineering intent into a clear exploded animation, turning a sustainability story into an instantly readable e-commerce visual.
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A looping hero cut for the product page.
A short, looping website hero animation was delivered alongside the longer films — engineered for autoplay on the Duux product page so visitors land into motion, not a static still.
Colourways
Four finishes, one consistent visual language.
Wide-angle hero stills across Black, Greige, Deep Blue and White — produced from the same CGI source so every colourway carries the same lighting, scale and material story.
Mist Simulation
Photoreal steam, rendered per colourway.
Volumetric mist was simulated and rendered against every finish — giving Duux a parallel deck of ‘in use’ stills that match the wide-angle product shots.
E-commerce Stills
Front-facing cards for product pages.
Drop-in ready hero stills for every Neo SKU — built so each card scales cleanly across the Duux site, retailer listings and paid placements.
Lifestyle & Detail
Context, close-ups and control surfaces.
A supporting deck of lifestyle and macro stills — mist in scene, the engineered base, and the control panel rendered at close range — rounds out the visual library.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
How did you handle the mid-project design change?
Artists Commentary.
Halfway through delivery, a manufacturing and design change paused part of the project — at a point where we were already deep into modelling and lighting.
Rather than absorb the disruption silently, we treated it as a moment to refine our process: we introduced new terms and workflow gates for extenuating circumstances, so future projects flex more cleanly when the hardware moves.
The Neo shipped with a complete, on-brand CGI suite — and Duux became a recurring partner off the back of how the situation was handled.