Emperial, a progressive manufacturer of domestic appliances, sought to elevate their online presence and enhance their marketing strategy with visually stunning imagery. Their goal was to partner with a firm capable of creating a suite of high-end white box images and a collection of lifestyle photos. The objective was to showcase their range of home appliances within various interior settings, reflecting the premium quality and advanced design of their products.
This case study will take you through our process and our work for Emperial’s range of air products.
CATEGORY
PRODUCT RENDERING
INTERIOR RENDERING
SERVICES
3D RENDERING
EMPERIAL
Air Con
SELECT PRODUCT
SELECT SCENE
Do you want your own product configurator?
PROJECT BRIEF
To produce a set of high-end white box images for a multitude of home appliances with an accompanying set of lifestyle imagery, showcasing the products in different interior environments.
AIRCON
WHY DID THE CLIENT COME TO US?
Emperial required a dependable partner who could deliver high-quality visual content that matched the innovative nature of their products. They turned to XO3D because of our reputation for providing cost-effective imagery solutions without compromising on quality. Our transparent communication methods, attention to detail, and the efficient delivery of projects set us apart. Additionally, our ability to remain flexible and adapt to client needs during the project lifecycle made us the preferred choice for Emperial.
AIR COOLER
WHY CGI?
The decision to utilize Computer-Generated Imagery (CGI) was pivotal. CGI allowed us to manipulate and perfect scenes with ease, positioning Emperial’s products within different virtual environments. This versatility would have been costly and time-consuming to replicate through traditional photography. Adjustments that would typically necessitate a reshoot could be made digitally, saving time and expenses for Emperial.
Addressing Challenges and Implementing Solutions
XO3D’s approach to the imagery provided Emperial with a diverse and dynamic way to feature their appliances. Our white box images were meticulously crafted to ensure the products were seen in their best light, emphasizing their design and functionality. The lifestyle imagery allowed potential customers to envision the appliances in a real-world setting, adding context and relatability.
Our multifaceted imagery did more than just complement Emperial’s marketing campaigns; it enhanced the consumer experience. By showcasing the products from various angles and in different settings, we gave consumers a thorough understanding of what Emperial offers. This comprehensive visual representation was a key factor in driving engagement and supporting the customer’s decision-making process.
The blend of white box and lifestyle imagery not only refined Emperial’s promotional materials but also played a crucial role in the overall perception of the brand. The high-quality, realistic images aligned with the cutting-edge reputation of Emperial, assisting in positioning them as a leader in the domestic appliance sector. This strategic visual marketing aided in boosting their sales and strengthening their market presence.
THE XO3D DIFFERENCE
XO3D’s approach to the imagery provided Emperial with a diverse and dynamic way to feature their appliances. Our white box images were meticulously crafted to ensure the products were seen in their best light, emphasising their design and functionality. The lifestyle imagery allowed potential customers to envision the appliances in a real-world setting, adding context and relatability.
Our multifaceted imagery did more than just complement Emperial’s marketing campaigns; it enhanced the consumer experience. By showcasing the products from various angles and in different settings, we gave consumers a thorough understanding of what Emperial offers. This comprehensive visual representation was a key factor in driving engagement and supporting the customer’s decision-making process.
The blend of white box and lifestyle imagery not only refined Emperial’s promotional materials but also played a crucial role in the overall perception of the brand. The high-quality, realistic images aligned with the cutting-edge reputation of Emperial, assisting in positioning them as a leader in the domestic appliance sector. This strategic visual marketing aided in boosting their sales and strengthening their market presence.
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Emperial.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.