FH Brundle is the UK’s leading specialist in wrought iron components, producing a diverse range of fencing systems to cater for various requirements. Recognising the value of visually impactful marketing, they approached us to develop fence animations – a digital showcase for their latest product offering.
This case study centres on the Marano fencing system, for which they commissioned us to create a comprehensive feature animation. Our animation demonstrates the extensive selection of customisable options available to clients seeking a personalised fencing solution. Additionally, the Marano integrated fencing range incorporates innovative LED lighting features, capable of transforming the appearance of any property at the simple flick of a switch.
In this case study, we highlight the remarkable efficacy of 3D animation in simplifying the presentation of a complex product and concept, thereby delivering visually compelling insights.
WHY DID THE CLIENT COME TO US?
FH Brundle approached XO3D with a clear set of objectives, seeking our expertise in 3D animation to achieve their goals:
Visually Stunning Animation: The client wanted a visually stunning 3D fence animation that would capture the attention of their target audience.
Demonstration of Features and Benefits: The primary goal was to demonstrate the features and benefits of their diverse range of fence panel variations. This included showcasing the unique selling points of each option.
Informed Decision-Making: Through our fence animations, F.H. Brundle aimed to empower potential customers with the details needed to make informed decisions about their fence panels.
Encouraging Action: Ultimately, the animation was intended to encourage viewers to take action, such as visiting the F.H. Brundle’s website or reaching out for more information.
360° FENCE INTERACTIVE CONTENT
Using CGI, we were able to achieve a dynamic representation of the fence panels assembly and develop a cohesive narrative that engages viewers emotionally, connecting them with the idea of a beautiful, secure, and functional garden. Custom landscaping, flora, and fauna, were all used to create an immersive and appealing backdrop that highlights the product.
Addressing Challenges and Implementing Solutions
During the production of the 3D animation for F.H. Brundle’s fence panel variations, our team at XO3D encountered several challenges. Here are some of the ways we addressed them:
Software Limitations for Realistic Exterior Environment Rendering:
- Issue: Simulating natural outdoor elements in Keyshot was challenging.
- Solution: We pushed Keyshot beyond its intended use. We explored advanced techniques and settings within the software, experimenting with custom lighting setups and shaders to create a convincing outdoor garden environment.
Textures and Materials for Realism:
- Issue: Ensuring realistic textures and materials was demanding.
- Solution: Detailed texture mapping and high-resolution images helped us achieve the level of realism we are distinguished for.
Animation Timing and Flow:
- Issue: Achieving smooth transitions and timing.
- Solution: Storyboarding, testing, and fine-tuning ensured a natural animation flow.
Integration of Motion Graphics:
- Issue: Balancing motion graphics with visuals.
- Solution: Subtle animations and strategic on-screen text reinforced messages without distraction.
THE XO3D DIFFERENCE
- Our 3D animation became the centrepiece of F.H. Brundle’s website, enhancing its visual impact.
- It improved product visibility by showcasing the fence panels’ features and benefits in a dynamic outdoor setting.
- The animation elevated F.H. Brundle’s brand image by reflecting their commitment to quality.
- Increased viewer engagement on the website, with the animation capturing and retaining visitor attention.
- Encouraged action from viewers, driving them to explore further or contact F.H. Brundle, contributing to lead generation efforts.
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by FH Brundle.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.