Glen Dimplex
Stove Cookers.
How XO3D produced 650 photoreal CGI images for Glen Dimplex / Stoves UK — 42 unique range cookers, eleven colourways and a complete e-commerce library, all built without a single physical prototype.
The Brief
650 images, 42 products, zero prototypes.
Glen Dimplex came to XO3D unhappy with the quality of their previous CGI supplier. They needed high-resolution, photoreal product imagery for the Stoves UK range — and they needed it consistent across hundreds of SKUs.
The brief: 650 CGI images covering 42 unique range cooker products, multiple angles, eleven colourways and finishes — all with realistic lighting, shadows and reflections, all stylistically identical, and all without a physical prototype to reference.
We rebuilt the pipeline around a single source model per product, locked the lighting rig early, and automated colourway and angle variants — so every image in the library reads as part of the same product family, ready to drop straight into the Stoves UK e-commerce template.
The Work
From hero film to e-commerce grid — one pipeline.
A complete CGI library: cinematic product films, flame VFX, eleven photoreal colourways and a drop-in e-commerce visual system — all built from the same source models for total visual consistency.
Photoreal product film, no prototype required.
A cinematic opening sequence for the Sterling DF/DX 1100 — built entirely from CAD before the product reached production. Lighting, materials and motion engineered to read as a premium appliance launch film.
Live flame VFX, photoreal to camera.
Real-fire simulation composited into the CGI stove — communicating the gas burner experience with the kind of fidelity required for hero marketing. A small detail, executed at flagship product level.
Eleven finishes, one consistent visual language.
Anthracite, Chilli Red, Kingfisher Teal, Classic Cream, Mojito Mint, Porcini Mushroom, Thunder Blue and more — every colourway rendered from the same source model with identical lighting, so the range reads as a single, coherent product family on shelf and online.
Website-ready visuals, end-to-end.
A drop-in library for the Stoves UK product pages — every SKU, every colourway, every angle, all consistent. Built for fast page builds, late-stage swaps and global e-commerce rollout without re-shoots.
The deliverable
A full colourway library, built once, used across 650 e-commerce stills.
Beyond the launch animations, XO3D produced the static asset library that powers Glen Dimplex / Stoves UK’s product detail pages, marketing channels and configurator, 11 Richmond DF DX 900 colourway renders plus Sterling DF DX 1000 feature close-ups and full marketing composites. Single source pipeline, total visual consistency.
Colourway library
Richmond DF DX 900 — 11 colourways
In-the-wild renders
Marketing composites
Range library
Sterling DF DX 1000 — feature details
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How did we deliver 650 images on time?
Studio Commentary.
Producing 650 CGI images across 42 products and eleven colourways inside a tight launch window meant the pipeline had to do the heavy lifting — not individual shot work.
We built a single source model per product, locked the lighting rig once, and automated colourway variants and camera angles so each finish rendered identically across the whole range.
The result is a library Stoves UK can rebuild around, drop into any e-commerce template, and extend with new colourways without ever re-lighting a shot.