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Greystar

Chapter Kings Cross

Greystar is a real estate company offering expertise in investment management, development, and management of rental properties in prime locations around the world. Their London office approached us to create planning permission images for their Chapter Kings Cross project.

This case study covers everything from creating detailed models that bring the project to life, to choosing the right materials that make a difference. We faced some challenges along the way, but we’re excited to show you how we solved them and delivered great results for our client.

 

CATEGORY

ARCHITECTURAL RENDERING

SERVICES

3D MODELLING
3D RENDERING
Before Greystar Chapter Kings Cross Grey Card After Chapter Kings Cross Glass Material

PROJECT BRIEF

We were tasked to produce planning permission visuals for Greystar’s Chapter Kings Cross development. We had to develop multiple models to capture the scale and essence of the external environment.

CGI Architecture Kings Cross

THE XO3D DIFFERENCE

The client selected us due to their regular supplier’s high workload. They required swift, high-quality image production, which we successfully delivered, contributing to their planning application’s success.

Beyond the client’s initial image style request, we introduced lighting, mood, and angle variations. This approach enriched the presentation of various facade options through diverse studies.

MATERIAL STUDIES

We explored numerous material variations for the facade. The client sought our expertise to visualize the effects of different materials on the building and its impact on the surroundings, aiding their planning submission visuals.

Hover over the images to swap between Aluminium and Glass materials for the exterior finish.

CHALLENGES AND SOLUTIONS

The project’s location and client requirements demanded precise context modeling. Creating this from scratch was unfeasible within the timeframe. We utilised a 1-square mile model from Z-Mapping, providing basic geometry and accurate area representation. This approach expedited our work, ensuring correct dimensions and spacing.

Greystar Before - Kings Cross Grey Card

WORK WITH US

XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Greystar.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.

INQUIRE NOW

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals

You're only one step away from better product visuals