Flash Motors
Infinity X Electric Scooter Controller.
Two 30-second 4K product animations for Flash Motors’ CES 2024 reveal — cinematic CGI engineered to launch the Infinity X controller on the world’s biggest consumer-tech stage.
Watch the film
The CES 2024 reveal film.
The Brief
CES-grade CGI, on a fixed deadline, in 4K.
Flash Motors needed two captivating 30-second product animations in 4K resolution to introduce the Infinity X scooter controller at CES 2024 in Las Vegas — and to anchor their social marketing campaigns afterwards.
The client came to XO3D off the back of past project quality. From the first material previews, the confidence was that we could match the detail of conventional photography while highlighting features in ways physical capture could not.
CGI removed the cost of studio and equipment rental, kept hero composition fully art-directable, and gave Flash Motors a library of assets — hero rotations, exploded views, macro detail, group shots and a laptop mock-up — built from a single CGI pipeline.
The Work
From hero rotation to exploded view — one pipeline.
A complete CGI library for the Infinity X controller: cinematic hero shots, engineering-led exploded views, macro material passes and pre-composited mock-ups — all produced from the same 3D source for total visual consistency.
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A cinematic rotation to anchor the CES reveal.
A slow, low-angle rotation built around brand-led studio lighting — engineered to dominate trade-floor screens at CES 2024 and stop scroll on social. The form, finish and silhouette of the controller read instantly, with no copy required.
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Weightless motion that puts the product centre stage.
A floating-spin shot suspends the controller in space, letting every face of the housing catch a different reflection. It is the kind of move physical photography can not deliver — and the reason CGI made commercial sense for this launch.
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A clean parallel pass for technical clarity.
A flat, parallel composition shows the controller side-on — engineered for product pages, decks and any context where a precise, editorial layout reads better than a hero hero shot.
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Macro CGI on the surfaces that sell the price tag.
A precision close-up on the controller housing — engineered to communicate material quality, manufacturing tolerance and the premium finish that separates the Infinity X controller from generic e-scooter hardware.
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A configured line-up for product-page hero use.
A multi-unit composition arranged for product-page hero placements and PR. The same CGI source is used across animation, stills and laptop mock-ups — keeping the visual language consistent everywhere the controller is shown.
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A laptop mock-up to drop straight into decks.
A pre-composited laptop mock-up sequence — designed to drop straight into pitch decks, press kits and CES partner conversations without further design work. Built once in CGI, reused everywhere.
Engineering Story
Exploded views — engineering made visible.
A trio of exploded-view animations showing the controller broken into housing, circuit board and assembly components. Built to communicate engineering credibility to CES visitors, retail partners and press alike.
Credits
The team behind the work.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What challenges were there during production?
Artists Commentary.
CES deadlines do not move, so we split the project into three parallel phases — animation and camera, lighting and material, then post-production and overlays — with different team members owning each.
Render times and noise were the main technical risk. We optimised materials and scene complexity, then handled motion blur and fine detail in post rather than baking them into raw renders.
The result was a two-film, six-shot library delivered on time for Las Vegas — usable across the trade-show booth, social campaigns and Flash Motors product pages.