Flash Motors
Infinity X Electric Scooter Controller.
XO3D’s 40-second 4K product animation of the Infinity X controller, one of two films for Flash Motors’ CES 2024 reveal, cinematic CGI engineered for the world’s biggest consumer-tech stage.
Hero film
The full hero film.
The Brief
CES-grade CGI, on a fixed deadline, in 4K.
Flash Motors needed two 40-second product animations in 4K resolution for CES 2024 in Las Vegas, one of the Infinity X scooter and this one of its controller, to introduce the technology on the show floor and to anchor their social marketing campaigns afterwards.
The client came to XO3D off the back of past project quality. From the first material previews, the confidence was that we could match the detail of conventional photography while highlighting features in ways physical capture could not.
CGI gave the team control over the hero composition and gave Flash Motors a set of assets, hero rotations, exploded views, macro detail, group shots and a laptop mock-up, built from a single CGI pipeline. Two clips from this project appear in our guide with the hero shot types explained.
One launch, two films
The scooter and its controller.
Flash Motors launched the Infinity X electric scooter at CES 2024 with two XO3D films: one of the whole scooter, and this one of its controller. Each had a different job. The scooter film shows the vehicle; the controller film looks closely at one component and what is inside it. XO3D’s project record describes both as 40-second 4K films. Each project keeps its own page and its own credits. For the wider sector, see automotive and mobility CGI.
Film 1 · The vehicle
Infinity X electric scooter
The launch film of the whole scooter, with its own case study.
Film 2 · The component (this page)
Infinity X controller
Watch the controller launch film on its own page, or read the controller production story below.
Project answer
Why use CGI for this project?
- What we made
XO3D created a 40-second 4K product film of Flash Motors' Infinity X electric-scooter controller, one of two films for its CES 2024 launch.
- Why CGI
CGI matched the product detail expected from photography while revealing controller features and material finishes that were harder to communicate through physical capture.
- What was delivered
Flash Motors received launch films made for CES 2024, with stills, exploded views and a laptop mock-up made for its wider marketing.
Film gallery
See this project in motion.
The Work
From hero rotation to exploded view, one pipeline.
A CGI library for the Infinity X controller: cinematic hero shots, exploded views, macro material passes and pre-composited mock-ups, all produced from one master asset so the treatment stays consistent.
A cinematic rotation to anchor the CES reveal.
A slow, low-angle rotation built around brand-led studio lighting, made for trade-floor screens at CES 2024 and for social. It is there to show the form, finish and silhouette of the controller without needing copy.
Weightless motion that puts the product centre stage.
A floating-spin shot suspends the controller in space, letting each face of the housing catch a different reflection. A move like this is hard to set up with a physical sample, which is one reason CGI suited this launch.
A clean parallel pass for technical clarity.
A flat, parallel composition shows the controller side-on, made for product pages, decks and places where an editorial layout reads better than a hero shot.
Macro CGI on the housing surfaces.
A close-up on the controller housing that shows its texture, edges and finish at macro distance. It shows the surface treatment; it is not a measurement of manufacturing tolerance.
A configured line-up for product-page hero use.
A multi-unit composition arranged for product-page hero placements and PR. The same CGI source is used across animation, stills and laptop mock-ups, keeping the visual language consistent everywhere the controller is shown.
A laptop mock-up to drop straight into decks.
A pre-composited laptop mock-up sequence, made for pitch decks, press kits and CES partner conversations. Some layouts may still need design work around it.
A shot for each question
Each treatment answers one question a viewer might have about the controller. The uses named on this page are what each shot was made for; the page does not record where each one was published.
| Treatment | Question it answers | What it shows |
|---|---|---|
| Hero rotation | Form | The silhouette and proportions of the controller from a low angle. |
| Floating spin | Surfaces | Each face of the housing catching the light in turn. |
| Parallel layout | Editorial layout | A flat side-on view that sits cleanly in pages and decks. |
| Material detail | Material and finish | The housing texture and edges at macro distance. |
| Group composition | Range and arrangement | Several units arranged together for hero and PR use. |
| Laptop mock-up | Context | The film playing on a laptop screen, for presentations and press material. |
Engineering Story
Exploded views, engineering made visible.
Three exploded-view animations show the controller separated into its housing, circuit board and other components, made for CES visitors, retail partners and press. They are marketing visuals that show how the parts relate, not engineering drawings or a repair sequence. Our guide explains how this type of exploded view works, and you can plan an exploded explanation for your own product.
The deliverable
A controller-focused render library.
Beyond the animation, the same CGI build produced hero stills and exploded-view stills, made for the product page, decks and trade marketing.
What we delivered
The commission was two films for one launch. This page covers the controller’s share. The roles below come from the project record; quantities beyond those shown here are not recorded on this page, and a clip that repeats in another cut is not a separate finished film.
- Hero film
- The controller film for the CES 2024 launch, shown in full on this page.
- Six shot treatments
- Short clips, each answering one question about the product (see the table above).
- Exploded views
- Three clips and three stills that separate the housing from the internal parts.
- Hero stills
- Stills from the same build for product pages, decks and trade marketing.
- Laptop mock-up
- The film composited onto a laptop screen for presentations and press material.
Hero stills
Product render library, controller stills
Engineering library
Exploded-view stills, engineering review
Bring a technical launch brief
What to send for a component film.
- The product revision you are launching, and its approved geometry, ideally as CAD.
- Reference for the features that matter, and anything that must not be shown.
- Who the film is for, and the first place it has to appear, such as a show stand or a product page.
- Who on your side reviews the product depiction.
- The output formats you need.
Engineering review and delivery are scoped for each project. Explain a technical component with technical CGI, use the CGI brief template, or send us the brief.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Infinity X Electric Scooter Controller project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Technical CGI
An explanation of a product or mechanism built from approved source information, with technical review before finishing.
Bring these three things.
- What is useful about the Infinity X Electric Scooter Controller reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
Related work
More from the studio.
Flash Motors
Premium CGI animation by XO3D showcasing Flash Motors’ Infinity X off-road electric scooter, built for CES 2024 and multi-channel social campaigns.
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Paymentsense
XO3D built the launch visual library for Paymentsense’s Dojo Go contactless payment device.
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Petalite
XO3D created investor-ready animation and CGI for Petalite’s 1MW electric-vehicle charging system from evolving CAD.
View case study
What challenges were there during production?
Studio Commentary.
CES deadlines do not move, so we split the project into three parallel phases, animation and camera, lighting and material, then post-production and overlays, with different team members owning each.
Render times and noise were the main technical risk. We optimised materials and scene complexity, then handled motion blur and fine detail in post rather than baking them into raw renders.
The result was a two-film, six-shot library delivered on time for Las Vegas, made for the trade-show booth, social campaigns and Flash Motors product pages.
These were this project’s parallel workstreams for a fixed CES date, not a fixed process for every project.