Flash Motors specialises in designing innovative electric scooters, blending innovative technology with user-friendly design.
Explore our collaboration with Flash Motors to produce two 30-second 3D product animations in 4K resolution, showcasing the innovative Infinity X scooter and their unique e-scooter controller technology. This case study will feature our work for their electric scooter controller.
Our task was to create visually stunning content for CES 2024 in Las Vegas and for Flash Motors‘ social media marketing campaigns.
Storyboard, Creative Direction, and Animation: XO3D (Alex Mann, Thomas Howcroft, Connor Hamilton-Smith, Jayesh Patil, Jack Robertson)
Sound Design: Gulliver Lawrence-Tickell
WHAT THE CLIENT ASKED FOR
Project Brief.
To create two captivating 3D product animations, each lasting 30 seconds and rendered in stunning 4K resolution, featuring Flash Motor’s latest Infinity X scooter and their innovative electric scooter controller technology. These animations are primarily designed for unveiling at CES 2024 in Las Vegas and will also serve as key marketing content for their social media campaigns.
WHY DID THE CLIENT COME TO US
Exceptional Quality.
During a discussion with the company’s CEO, they expressed that their decision to collaborate with us stemmed from the exceptional quality of our past projects. They believed that we were the ideal team to entrust with this endeavor. This confidence was further affirmed by their evident enthusiasm when we showcased the preliminary material preview images to them.
WHY CGI?
High Value, Less Cost.
Utilising 3D animation for these projects enabled us to offer Flash Motors marketing assets that matched the detail of conventional photography. At the same time, it allowed us to emphasise specific features of the product in a more imaginative manner. This approach eliminated the expenses associated with renting studios and equipment, offering a cost-effective yet high-quality solution.
CHALLENGES & SOLUTIONS
Collaboration.
Given the tight deadline for CES, we adopted a product line strategy for this project, dividing it into three distinct phases, each handled by different team members. The phases were:
1. Setting up the initial animation and camera.
2. Working on lighting and material.
3. Handling post-production and creating overlays.
We encountered challenges with extended render times and noise in the animations. To address these issues, we explored methods to optimize the materials and scenes. Additionally, we utilised post-production techniques to add details like motion blur, rather than incorporating them directly into the raw animations.
Attention to Detail.
Hover over the image with the magnifying glass to zoom into the details.
THE XO3D DIFFERENCE
Maximum Impact.
Flash Motors, a rising player in the e-scooter industry, is poised to make a significant impact on the market. Their decision to feature our high-end animations at CES greatly enhances their chances of capturing attention and standing out in a competitive field.
