Project at a glance
How G-Lab Used CGI To Launch The New Keyz Titanium Gaming Keyboard
The G-Lab specialises in design and creating gaming accessories for both amateurs and semi-professional gamers. We had the pleasure of working with them previously for the launch of their G-Lab Keyz Hydrogen.
This time, we are featuring their new keyboard design, G-Lab Keyz Titanium. This case study will take you through our work and process in creating the dynamic, modern, and sleek visuals for this keyboard animation.
Results
Deliverables
Key Features
- Mechanical switches
- RGB backlighting
- Connectivity options
- Fast response time
- Compact layout
Use Case
- Pre-launch video
- Product detail page modules
- In-store / retail display screens
- Retailer / marketplace listings
CLIENT
G-LAB
PRODUCED BY
CATEGORY
Consumer Products / Tech & Electronics
SECTOR
Gaming Keyboard
PROJECT TYPE
Marketing collatoral
SERVICES
SOFTWARE USED
Cinema 4D
Redshift
Adobe Creative Cloud
WRITTEN BY
Project Brief.
THE CHALLENGE
Making the difference stand out.
For this project, G-Lab aimed to produce a compelling marketing animation that effectively showcases the design, functionality, and key features of The G-Lab’s Keyz Titanium gaming keyboard. The primary objective was to highlight the keyboard’s premium build quality, cutting-edge technology, and immersive gaming experience.
Following the creative direction established in our previous collaboration with this client, we crafted an animation that embraces a dynamic, modern, and sleek aesthetic. Particular attention was given to emphasising the keyboard’s vibrant RGB lighting effects, precision-engineered keys, and ergonomic design, ensuring that every detail was presented in a visually engaging and captivating manner.
THE SOLUTION
Learning from past projects.
n a previous project for AXS, we encountered a challenge where the soundtrack was introduced after the animation had been completed. While the visuals were strong, aligning them to audio at a later stage required additional adjustments and limited creative flexibility.
To improve this, we refined our workflow by introducing a base tempo guide from the outset, allowing animation and sound to develop in sync.
Key improvements:
- Established a tempo-led structure before animation began
- Timed camera moves, transitions, and key beats to a consistent rhythm
- Enabled audio and visuals to evolve in parallel, not retrofitted
- Reduced revision time during the sound integration stage
This approach ensured that when the first soundtrack draft was introduced, it aligned naturally with the animation—resulting in a more cohesive, polished, and impactful final film.
THE RESULT
High-quality marketing collaterals.
High-quality 3D rendered visuals bring the keyboard’s vibrant lighting effects, customisable features, and sleek design to life, creating a visually compelling and immersive presentation.
This approach not only highlights the product’s standout features but also offers a cost-efficient and time-saving solution for producing versatile marketing assets. These dynamic visuals can be seamlessly adapted for use across multiple channels, such as websites, social media, and advertisements, effectively capturing audience attention and driving engagement within the gaming equipment industry.
CLIENT REVIEW
Professional.
“Great work! Very professional animation and very nice to work with them!”
The G-Lab
Director's Commentary
CHALLENGES AND SOLUTIONS
In our previous project for AXS, one challenge we encountered was incorporating the soundtrack after the animation had already been completed. To prevent this issue from recurring, we implemented a base tempo guide from the outset, which served as a framework for the animation. This proactive approach ensured a seamless integration when it was time to introduce the first draft of the soundtrack, resulting in a synchronized and cohesive final product.
Director
tech product?
