G-Lab
Keyz Titanium 3D Animation & CGI Renders.
Feature-led product visuals showcasing RGB, materials and form, a tempo-led marketing animation built for the G-Lab Keyz Titanium launch across web, social and retail.
The Brief
Making the difference stand out.
G-Lab needed a marketing animation that effectively showcased the design, functionality and key features of the Keyz Titanium gaming keyboard, with a primary objective to highlight its premium build, technical features and immersive gaming experience.
Following the creative direction established in our previous collaboration with G-Lab on the Keyz Hydrogen, we crafted an animation that embraces a dynamic, modern and sleek aesthetic, with particular attention given to the keyboard’s vibrant RGB lighting, precision-engineered keys and ergonomic design.
Precise 3D visuals make the lighting effects, customisable features and form language clear across websites, social media and retail channels.
The Work
From hero film to retail-ready stills.
A complete CGI library, cinematic hero animation, feature close-ups and colourway variants, all produced from the same 3D source for total visual consistency across every channel.
A tempo-led product reveal.
The headline marketing film was built around a base tempo guide from day one — so camera moves, transitions and key beats locked to a consistent rhythm. The result is a launch animation where visuals and soundtrack feel composed together, not stitched after the fact.
Vibrant lighting, photoreal control.
RGB backlighting is the headline feature — so every shot was lit to give the LEDs room to breathe. Brand-led lighting rigs sit the keyboard inside a controlled environment, letting the colour and material story carry the frame.
Precision keys, macro detail.
A precision close-up on the chamfered key edges shows the engineering tolerance behind the build. CGI lets us frame detail shots photography would struggle with — material finish, key geometry and edge lighting, all at the macro scale.
One model, every finish.
Because the keyboard is built as a single CGI asset, every finish — full black, full white, grey shadow — is produced from the same source. Retailers, marketplace listings and product pages get a consistent visual language across every variant.
Client Review
“Great work. Very professional animation and very nice to work with them.”
The G-LabClient
The deliverable
A full launch render library, built once, used everywhere.
A scalable CGI pipeline produced multiple hero render angles plus a full set of wired colourway variants, all consistent with the launch film so the web, retail and social listings stayed visually locked.
Hero stills
Product render library — 7 angles
Marketing-ready assets
Colourways — wired variants
Process
Greycard passes, locking the tempo.
Before final lighting and RGB, every shot was reviewed in greycard against the base tempo guide. These passes let us confirm camera timing, beat structure and motion before committing to the final render, the foundation of a tempo-led pipeline.
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Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
Challenges and solutions
Director’s Commentary.
In our previous project for AXS, one challenge we encountered was incorporating the soundtrack after the animation had already been completed.
To prevent this issue from recurring, we implemented a base tempo guide from the outset, which served as a framework for the animation.
This proactive approach ensured a seamless integration when it was time to introduce the first draft of the soundtrack, resulting in a synchronised and cohesive final product.