They wanted to present their product in a way that stood out from traditional product photography, and they knew that 3D renders could offer a more dynamic and immersive experience for their customers.
We were able to win the project by demonstrating our confidence, professionalism, and clear communication throughout the process, which gave the client the assurance that they would receive the best possible quality of work and customer experience. With our 3D visualisation expertise, we were able to create stunning, photorealistic renders of the dog clippers that highlighted their design, features, and functionality, allowing Masterclip to showcase their product in a way that was both engaging and informative for their target audience.
The project requirement was for 1 assembly model containing both internal and external parts. The clippers had 3 colour variations that we had to render in various camera views.
The animation aspect of the project presented a unique opportunity to showcase the dynamic movement of the various parts and components of the product. This level of detail and flexibility could not have been achieved through traditional photography methods alone.
One of the key advantages of working with CGI is the ability to adapt and make changes to the project as needed. As we produced the imagery, the client was able to provide feedback and make adjustments to the brief, which we could easily incorporate into the final product.
CHALLENGES FACED AND HOW WE RESOLVED THEM
Throughout the project, we encountered a few challenges that tested our team’s abilities. One such issue was a slight evolution of the brief, which took us beyond the original scope of the project. However, we were able to overcome this by maintaining prompt and constant communication with the client. Our ability to adapt and respond quickly to changes ensured that we not only completed the original requested deliverables but also additional ones within the same timeframe.
To create the best possible content for our client, our team came together, combining our individual strengths to tackle specific materials and animations. We worked tirelessly to ensure that the final result was of the highest quality, meeting and exceeding the expectations of our client. Our dedication and commitment to the project allowed us to produce a final product that showcased the full potential of our 3D visualisation expertise, leaving our client thrilled with the final outcome.
The Hunter clippers features 3 colour variations – Red, Green, and Blue. We produced 5 cameras for each, 1 close up shot, an exploded still, and a group shot showcasing the colour range in one image.
THE XO3D DIFFERENCE
We empowered Masterclip by providing them an extensive collection of premium content, including striking images and captivating animations of their top-notch products. This arsenal of visual assets allowed them to fortify their status as the undisputed leader in the UK’s professional clipper market, leaving competitors in the dust. By elevating their brand presence, Masterclip was able to shine bright in a competitive landscape and truly distinguish themselves as the go-to choice for grooming professionals.
WORKING WITH MASTERCLIP
Masterclip were extremely communicative and understanding of the process. They were always happy to jump on a call when requested and this collaborative effort led to the best possible results. They were very friendly and enthusiastic and they were a pleasure to work with.