BPL Marketing
Noesis Robot Vacuum.
How CGI delivered a CES 2023 product launch for a prototype-stage robot vacuum — 3 minutes of animation and 12 hero stills in days, ready for a 4-metre event screen and a Best-of-CES write-up.
The Brief
A prototype, a deadline, and CES on the calendar.
Noesis Robotics came to us through BPL Marketing at the start of December with a tricky ask: produce a 30-second animation and 17 images of a brand-new, super high-end robot vacuum within a week — for CES 2023.
The product was still in prototype. Photography wasn’t an option. The launch window was non-negotiable. CGI was the only path that could hit the timeline without compromising the premium positioning.
The brief shifted twice in production. We absorbed the changes and ended up delivering 3 minutes of animation and 12 hero stills — enough to power the CES booth, brochure print and an Amazon-ready visual library, with Best-of-CES coverage in The New York Times Wirecutter as a bonus.
The Work
From hero film to feature explainer — one CGI pipeline.
A complete CES launch suite: cinematic hero shots, feature-level mechanism cuts, lifestyle in-situ stills and 4K event-screen masters — all produced from the same engineering-grade 3D source.
A premium reveal, built for the CES stage.
The opening shot was engineered to land on a 4-metre-wide display at CES 2023 — photoreal lighting, brand-led composition and pixel-perfect detail at 4K resolution. The product was still in prototype, so CGI was the only way to hit the launch window.
A signature feature, visualised in motion.
Noesis Florio uses neural vision to map and navigate the home. We translated that engineering capability into a clear, on-brand explainer sequence — the kind of feature shot that traditional product photography simply cannot produce.
Real-world intelligence — demonstrated.
Cable detection is one of the headline buyer-decision features for a premium robovac. A dedicated CGI cut shows the unit identifying and avoiding obstacles, communicating the smart-navigation story instantly to viewers and reviewers.
Hybrid cleaning, end to end.
A paired mop-up / mop-down sequence shows the wet-cleaning module engaging and releasing — the kind of mechanism-level clarity that justifies a premium price point and earns shelf-space confidence with retail buyers.
Macro-level confidence in the hardware.
Underside and rear-corner detail shots showcase the engineering — brushes, sensors, mop plate and chassis tolerances. These cuts went straight into the CES brochure and onto Noesis Robotics product collateral.
A cinematic sign-off for the launch film.
The closing shot brings the Florio into a lifestyle environment with full brand lighting — the same rig used across the still library, so the launch package reads as one consistent piece of work across film, web and print.
In-Situ Stills
Lifestyle scenes and engineering detail.
Hero stills produced for brochure print, online product pages and Amazon marketplace assets — lifestyle context, bottom-detail composition and matched greycard passes for engineering review.
Feature Cuts
Mechanism-level clarity for buyer-decision moments.
A library of single-feature animation cuts — front sensor, crossing logic, mop module, rear-corner detail and the underside hardware story. Drop-in ready for product pages, paid social and trade collateral.
The deliverable
A full launch render library — built once, used everywhere.
A scalable CGI pipeline produced 11 product render angles, 7 Amazon-ready lifestyle scenes and engineering greycard passes, all consistent with the launch films so the CES booth, print collateral and Amazon listing stayed visually locked.
Hero stills
Product render library — 11 angles
Marketplace library
Amazon listing — lifestyle renders
Process library
Greycard process — engineering review passes
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View case studyStart the conversation
Have a launch on the calendar? Let’s talk about what it needs to do.
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What challenges were there during production?
Artists Commentary.
A brand-new, super high-end product still in prototype — and a one-week window to deliver a 30-second animation and 17 images for CES 2023. There was no time for a re-shoot, no time for traditional photography, and no margin for error on a 4-metre wide event screen.
The brief shifted twice mid-production. We absorbed the changes, scaled the package up, and ended up shipping 3 minutes of animation and 12 hero images instead of the original spec.
A detailed engineering model and a render farm running 4K passes were what made the timeline possible, combined with tight live-link pipelines through Adobe After Effects and Premiere to keep edit, comp and grade moving in parallel.