BPL Marketing
Noesis Robot Vacuum.
How CGI delivered a CES 2023 product launch for a prototype-stage robot vacuum — 3 minutes of animation and 12 hero stills in days, ready for a 4-metre event screen and a Best-of-CES write-up.
The Brief
A prototype, a deadline, and CES on the calendar.
Noesis Robotics came to us through BPL Marketing at the start of December with a tricky ask: produce a 30-second animation and 17 images of a brand-new, super high-end robot vacuum within a week — for CES 2023.
The product was still in prototype. Photography wasn’t an option. The launch window was non-negotiable. CGI was the only path that could hit the timeline without compromising the premium positioning.
The brief shifted twice in production. We absorbed the changes and ended up delivering 3 minutes of animation and 12 hero stills — enough to power the CES booth, brochure print and an Amazon-ready visual library, with Best-of-CES coverage in The New York Times Wirecutter as a bonus.
Project answer
Why use CGI for this project?
What we made
XO3D produced launch animation and hero stills for Noesis Robotics' Florio robot vacuum through BPL Marketing.
Why CGI
The product was still a prototype and CES 2023 was days away, so photography was not viable and CGI was the only route that could meet the fixed launch window.
What was delivered
The team received three minutes of animation and 12 hero stills for a four-metre event screen and launch communications.
Hero film
The full hero film.
The Work
From hero film to feature explainer — one CGI pipeline.
A complete CES launch suite: cinematic hero shots, feature-level mechanism cuts, lifestyle in-situ stills and 4K event-screen masters — all produced from the same engineering-grade 3D source.
A premium reveal, built for the CES stage.
The opening shot was engineered to land on a 4-metre-wide display at CES 2023 — photoreal lighting, brand-led composition and pixel-perfect detail at 4K resolution. The product was still in prototype, so CGI was the only way to hit the launch window.
A signature feature, visualised in motion.
Noesis Florio uses neural vision to map and navigate the home. We translated that engineering capability into a clear, on-brand explainer sequence — the kind of feature shot that traditional product photography simply cannot produce.
Real-world intelligence — demonstrated.
Cable detection is one of the headline buyer-decision features for a premium robovac. A dedicated CGI cut shows the unit identifying and avoiding obstacles, communicating the smart-navigation story instantly to viewers and reviewers.
Hybrid cleaning, end to end.
A paired mop-up / mop-down sequence shows the wet-cleaning module engaging and releasing — the kind of mechanism-level clarity that justifies a premium price point and earns shelf-space confidence with retail buyers.
Macro-level confidence in the hardware.
Underside and rear-corner detail shots showcase the engineering — brushes, sensors, mop plate and chassis tolerances. These cuts went straight into the CES brochure and onto Noesis Robotics product collateral.
A cinematic sign-off for the launch film.
The closing shot brings the Florio into a lifestyle environment with full brand lighting — the same rig used across the still library, so the launch package reads as one consistent piece of work across film, web and print.
In-Situ Stills
Lifestyle scenes and engineering detail.
Hero stills produced for brochure print, online product pages and Amazon marketplace assets — lifestyle context, bottom-detail composition and matched greycard passes for engineering review.
Feature Cuts
Mechanism-level clarity for buyer-decision moments.
A library of single-feature animation cuts — front sensor, crossing logic, mop module, rear-corner detail and the underside hardware story. Drop-in ready for product pages, paid social and trade collateral.
The deliverable
A full launch render library — built once, used everywhere.
A scalable CGI pipeline produced 11 product render angles, 7 Amazon-ready lifestyle scenes and engineering greycard passes, all consistent with the launch films so the CES booth, print collateral and Amazon listing stayed visually locked.
Hero stills
Product render library — 11 angles
Marketplace library
Amazon listing — lifestyle renders
Process library
Greycard process — engineering review passes
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View case studyStart the conversation
Have a launch on the calendar? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
What challenges were there during production?
Artists Commentary.
A brand-new, super high-end product still in prototype — and a one-week window to deliver a 30-second animation and 17 images for CES 2023. There was no time for a re-shoot, no time for traditional photography, and no margin for error on a 4-metre wide event screen.
The brief shifted twice mid-production. We absorbed the changes, scaled the package up, and ended up shipping 3 minutes of animation and 12 hero images instead of the original spec.
A detailed engineering model and a render farm running 4K passes were what made the timeline possible, combined with tight live-link pipelines through Adobe After Effects and Premiere to keep edit, comp and grade moving in parallel.