We were excited when Noesis Robotics came to us through BPL Marketing at the beginning of December with a tricky task of creating a 30-second animation and 17 images of a brand-new, super high-end product within a week. The product was still in prototype stage and is being presented at CES 2023. For them to hit their timelines, they had no other option but to use 3D visualisation.
Our team was eager to take on the challenge and was determined to make it work. As we progressed, the brief was modified twice, but we persevered and managed to deliver 3 minutes of animation and 12 images.
We are proud of the final product and glad to have been part of such a great project!
PRESENTED AT
BEST OF CES 2023
WHY CGI?
Smarter Marketing.
The Noesis Florio was going to be presented at CES 2023, and the item is still in prototype form. Time constraints forced the team to resort to 3D product rendering in order to meet their deadlines.
CHALLENGES & SOLUTIONS
Problem-solving.
While working on this project, our team encountered numerous difficulties. We had to work towards a tight deadline, which frequently required the team to work overtime, late into the night, and on the weekends. Fortunately, we were provided with a high-quality model; without which we would not have been able to complete the project within the given time-frame. Additionally, due to the high resolution of 4k, we had to bring in a render farm to help with the increased processing power. Finally, while Adobe AE and Premiere provided dynamic live linking, the procedure was difficult and involved a lot of troubleshooting to make sure that everything was linked correctly. Despite the issues, we were able to come up with creative solutions to complete the task by the deadline.
THE XO3D DIFFERENCE
Problem-solving.
Through our combined efforts, we enabled the customer to successfully produce brochures and a 4-meter wide screen display with our animation as the key feature, allowing them to make a splash at the CES show. Not only that, but their marketing collaterals were a hit, garnering them votes for Best of CES 2023 in the home electronics category. We are proud to have been part of this success!
