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Plumis

Automist Fire Suppression System

In a groundbreaking collaboration, XO3D embarked on a visionary project with Plumis, crafting an array of creative 3D assets to showcase their innovative indoor fire suppression system, Automist.

Chosen for our proven quality and efficiency, we navigated challenges through creative consultation, employing CGI to deliver photorealistic scenes, simulations, and exploded animations that traditional methods couldn’t match.

This partnership not only highlighted the system’s sophisticated design and functionality but also set a new benchmark in product marketing, blending artistry with technology to bring Plumis’s revolutionary solution to life in an extraordinary way.

CATEGORY

PRODUCT & INTERIOR ANIMATION
VISUAL EFFECTS (VFX)

SERVICES

3D ANIMATION
3D RENDERING

PROJECT BRIEF

Plumis tasked us with creating 3D assets to assist them in marketing Automist, an indoor fire suppression system. This involved interior imagery to show the device in a natural environment, as well as overlay interior scenes to show how the pipes are connected. A brief exploded animation to show the components of the product and some other additional steels to show the variations and water usage of the sprinkler.

Plumis Automist - Macro Shot - Front View
Plumis Automist - - Macro Shot Side View

WHY DID THE CLIENT COME TO US?

Initially, the client had approached a number of agencies for their new revolutionary sprinkler head system, an innovation in a space that had not been touched for many years. 

Due to the sensitive nature of their technology, finding the right partner for this project was essential. After a lengthy consultation process, we were short-listed and given an initial project from the marketing team which they could then go and present to the board. 

Following the success of the project, they have since returned to work with us again on several projects, valuing the discretion, quality, efficiency, and service at XO3D.

ATTENTION TO DETAIL

Hover over the image with the magnifying glass to zoom into the details.

Plumis Automist - Smoke and Fire Simulation - Exploded Animation Still

WHY CGI?

By using our services, Plumis received 4 photorealistic interior scenes each with 4 different colour variations which would not be achievable using traditional photography methods and studio rentals. Not only is this more cost effective, but it also allows the client far more control of the process and makes quick changes trivial, such as the colour of a wall or a piece of furniture.

CABIN

DINING ROOM

KITCHEN

LIVING ROOM

Addressing Challenges and Implementing Solutions

During this process, the client was unsure of exactly what they wanted regarding specific details. To solve this issue, we had several meetings with them where we conveyed some of our ideas to bring them on board and ensure both parties were clear on the direction before moving forward.

Plumis Automist Smoke and Fire Simulation Interior Grey Card Previews Living Room Plumis Automist Living Room Interior CGI Light Grey and Marble
Plumis Automist - Smoke and Fire Simulation - Interior Grey Card Previews_Cabin
Plumis Automist - Smoke and Fire Simulation - Interior Grey Card Previews_Dining Room
Plumis Automist - Smoke and Fire Simulation - Interior Grey Card Previews_Kitchen

THE XO3D DIFFERENCE

Our collaboration with Plumis introduced a transformative approach to showcasing their state-of-the-art fire suppression system, leveraging the unparalleled capabilities of 3D visualisation. Through the use of sophisticated 3D modelling, visual effects (VFX), and animation techniques, we were able to create exploded views and dynamic animations of the product.

This method provided a clear, detailed look at the internal components and functionality of the system, something that traditional photography and videography could not achieve. It allowed potential customers and stakeholders to visually understand the intricacy and innovation behind Plumis’s product without the need for physical disassembly.

Furthermore, this digital approach offered a versatile platform for Plumis to present their Automist system in various scenarios and environments, enhancing the overall appeal and comprehensibility of their marketing materials.

By doing so, we added significant value to Plumis, not only by elevating their product presentation but also by facilitating a deeper understanding and appreciation of their technology among their target audience.

Plumis Automist - Product and Interior CGI - Brochure Mockup
Plumis Automist - Family Shot - Desktop Mockup

WORK WITH US

XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Plumis.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.

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