Rollink approached us with a unique challenge: their complex, innovative product was still under development, and capturing its intricate features through traditional photography was nearly impossible. Furthermore, the need to generate buzz and drive sales before the product’s launch was paramount. Embracing the challenge, XO3D tapped into advanced 3D visualisation techniques to accurately represent the Rollink Flex 360, enabling a seamless marketing experience that captured the essence of this revolutionary product.
Dive into our case study to learn more about the process, technology, and results that made this partnership a resounding success.
CATEGORY
PRODUCT RENDERING
PRODUCT ANIMATION
SERVICES
3D RENDERING
3D ANIMATION
The project requirement was for 4 different sized suitcases, 29″, 26″, 22″, and 21″. Each suitcase required multiple SKU images and we were also asked to produce a marketing animation and a how-to-use animation.
There were 2 models each in 2 sizes and all 4 sizes had 8 variations in colour.
WHY DID THE CLIENT COME TO US?
Rollink offers the slimmest collapsible carry-on luggage in the world. They came to us with an exciting but complex product still in development. This innovative item had some challenging features that traditional photography cannot fully capture. With a need to kick-start marketing efforts and generate a buzz, Rollink decided to give 3D visualisation a go.
Although Rollink had tried 3D rendering before, they weren’t entirely happy with the previous outcomes and their collaboration experiences. However, our glowing 5-star Google reviews and the impressive work displayed on our website and social media channels convinced them to give XO3D a chance.
Thrilled with the top-notch quality we delivered, Rollink didn’t hesitate to bring us on board for their next project featuring another groundbreaking product. Stay tuned for more on this exciting partnership!
These guys are amazing
We just finished our first project with them
And the result is magnificent
Definitely a dream team!
Orit, Rollink Travel
CHALLENGES FACED AND HOW WE RESOLVED THEM
This suitcase had levels of complexity that we did not expect. The entire middle section of the suitcase being collapsible meant that we had to do weeks of testing and R&D in order to produce a realistic collapsing result for this highly “materialed” fabric centre. We tried a number of different software and techniques to produce this result and iit was ultimately 3DS Max and TyFlow that got the result required. We had not utilised TyFlow in any previous projects but have found the user-friendly interface and depth to the software refreshing and powerful.
However, this needed development cost us a lot of time which meant that we had to extend the clients’ deadlines that were already short. Fortunately, we were able to substitute much of the deliverables with the still imagery before having to launch the marketing video, meaning that they were able to begin their marketing and show the product to various partner retailers.
Similarly, due to the complex animated parts, we also had to use exported alembics [.abc] files that are always troublesome to work with as it involves baking in the animation to the geometry. All issues faced gave us a fantastic opportunity for development and education for all members of the team.
CHALLENGES FACED AND HOW WE RESOLVED THEM
This suitcase had levels of complexity that we did not expect. The entire middle section of the suitcase being collapsible meant that we had to do weeks of testing and R&D in order to produce a realistic collapsing result for this highly “materialed” fabric centre. We tried a number of different software and techniques to produce this result and it was ultimately 3DS Max and TyFlow that got the result required. We had not utilised TyFlow in any previous projects but have found the user-friendly interface and depth to the software refreshing and powerful.
However, this needed development cost us a lot of time which meant that we had to extend the clients’ deadlines that were already short. Fortunately, we were able to substitute much of the deliverables with the still imagery before having to launch the marketing video, meaning that they were able to begin their marketing and show the product to various partner retailers.
Similarly, due to the complex animated parts, we also had to use exported alembics [.abc] files that are always troublesome to work with as it involves baking in the animation to the geometry. All issues faced gave us a fantastic opportunity for development and education for all members of the team.
INSTRUCTIONAL ANIMATION
How-to animations, also known as instructional animations or explainer videos, are a powerful addition to Rollink’s marketing toolkit. By providing clear, step-by-step visual instructions, these animations will simplify the understanding and usage of Rollink’s collapsible luggages. This will enhance customer experience, reduce potential frustration, and minimise the need for additional after-sales support. Moreover, the engaging and dynamic nature of this animation will make it easier for customers to retain crucial information, ensuring they can make the most of their purchases. In turn, this improved user experience will lead to increased customer satisfaction, positive word-of-mouth, and ultimately, higher sales and a stronger brand reputation for Rollink.
E-COMMERCE IMAGERY
Rollink was able to achieve high-quality product renderings with the help of XO3D, a professional 3D rendering company. XO3D’s team of experienced 3D artists worked closely with Rollink to understand their vision and design specifications for the suitcases. Using advanced software and techniques, XO3D created stunning 3D renderings that showcased the suitcases in various colours, textures, and lighting conditions. These renderings were then incorporated into Rollink’s website, social media channels, and advertising campaigns, allowing customers to easily visualise the product and make informed purchasing decisions. Thanks to XO3D’s expertise and attention to detail, Rollink was able to present their products in the most attractive and compelling way possible, ultimately driving sales and establishing themselves as a leading luggage brand.
XO3D has significantly enhanced Rollink’s product presentation and marketing efforts by expertly showcasing their complex and innovative products through advanced 3D visualisation. Our commitment to exceptional quality, seamless collaboration, and customer satisfaction has led to a fruitful partnership that has generated excitement and anticipation for Rollink’s product lineup. As a trusted partner, we’ve not only empowered Rollink to effectively market their products, but have also established a lasting relationship, poised to deliver ongoing success and innovation for both companies.
THE XO3D DIFFERENCE
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Rollink.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.