Rollink
Flex 360° Collapsible Suitcase.
How CGI launched the world’s slimmest collapsible carry-on before production wrapped — a full marketing suite of animation, instructional explainers and e-commerce stills across four sizes and eight colourways.
Watch the film
The Rollink marketing film.
The Brief
Innovative product, still in development, deadline yesterday.
Rollink approached XO3D with the world’s slimmest collapsible carry-on — a product so mechanically complex that traditional photography couldn’t capture it, especially while the unit was still being engineered.
They needed assets that could kick-start launch marketing, win retail partners and explain the collapse mechanism to first-time customers — all before manufacturing was finished. Previous 3D vendors hadn’t hit the visual bar.
We translated the Flex 360 into a complete CGI marketing suite: a cinematic hero film, a step-by-step instructional explainer, e-commerce stills across four sizes and eight colourways, plus a product interactive embedded on the Rollink site.
The Work
From hero film to instructional explainer.
A complete CGI library: cinematic hero animations, close-up mechanism reveals, instructional how-to content and e-commerce stills — all produced from the same 3D source for visual consistency.
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A headline film that sold the product before launch.
Rollink came to us with a product still in development and a need to generate buzz fast. We built a cinematic marketing animation that captured the Flex 360 collapsible mechanic, premium finish and travel-ready DNA — content the in-house team could push into paid social, retail decks and the launch page on day one.
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The hardest shot — a fabric centre that actually collapses.
The middle section of the Flex 360 collapses entirely. Photoreal CGI on that motion required weeks of R&D in 3DS Max and TyFlow, working with baked alembics so the fabric behaved correctly across every frame. The result is a close-up sequence that explains the product in two seconds, no narration needed.
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A how-to animation that doubles as after-sales support.
A clear, step-by-step explainer showing how the Flex 360 opens, packs and collapses. Rollink uses this asset on product pages and inside their customer support flow — reducing the “how does it work?” questions and lifting customer satisfaction post-purchase.
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A brand reveal cut for top-of-funnel campaigns.
A high-energy reveal animation designed for paid social, retail digital screens and the Rollink launch page. Lighting and lensing match the rest of the suite, so the visual language stays consistent everywhere the brand shows up.
Eight colourways
One product, eight finishes — one CGI source.
Each Flex 360 colourway was lit, shaded and rendered from the same master scene — so swatch swaps don’t introduce visual drift across the SKU library. Pick a finish to preview it.
Marketing-Ready Assets
Product moments for web, social and retail.
A library of square and 16:9 cuts produced from the same CGI source — drop-in ready for product pages, paid social and retail partner materials.
Client Review
“These guys are amazing. We just finished our first project with them. And the result is magnificent. Definitely a dream team!”
Orit Rollink Travel
Macro detail
TSA lock close-ups, every finish.
A library of macro detail sequences across each colourway — designed so retail partners and Amazon listings could showcase the security hardware up close, with material accuracy on every finish.
29″ Expansion
Expansion explained, every colourway.
Per-colourway expansion sequences for the 29″ checked size — produced once at the master scene and then re-rendered per finish, so every SKU page gets a matching motion asset.
Related work
More from the studio.
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Sony
Multi-channel CGI suite for Sony's WF-C710 launch — animation, lifestyle compositing and product page assets.
View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What challenges were there during production?
Artists Commentary.
The Flex 360 has a fully collapsible fabric centre — a level of complexity that no off-the-shelf cloth simulation could solve cleanly.
We spent weeks in R&D across multiple packages before landing on 3DS Max with TyFlow, which gave us the control and fidelity the product deserved.
Baked alembic geometry let us push the most complex animation steps through final lighting without breaking the deformation — and the pipeline we built here now serves any future fabric-based product brief.