CONTACT US: INFO@XO3D.CO.UK | PHONE: +44 020 3488 3437

Rollink

Futo Collapsible Suitcases

After a successful first project with us for the Flex 360, Rollink came back to us for another suite of marketing images, this time for FUTO.

FUTO is Japanese for envelope, and they called it as such because the suitcase series can be folded almost as thinly.

The project brief called for the creation of 209 creative images, a high-level marketing animation, and a ‘how-to’ video. This case study will showcase our process and our work to bring Rollink’s vision to life for FUTO’s US-patented collapsible luggage technology.

CATEGORY

PRODUCT ANIMATION
PRODUCT RENDERING

SERVICES

3D ANIMATION
3D RENDERING

PROJECT BRIEF

The project brief called for the creation of 209 creative images, a high-level marketing animation, and a ‘how-to’ video.

The imagery was to be visually compelling and accurate to the product, capturing attention and conveying the brand’s message effectively.

The marketing and product demo animation needed to be polished and engaging, leaving a lasting impression on viewers while effectively promoting the product aesthetics and functions.

The animation incorporates complex part movement and fabric simulation, providing clear instructions while showcasing the product’s features in action.

WHY DID THE CLIENT COME TO US?

Our client returned to our 3D rendering services due to the remarkable quality and impact of our previous work. The impressive visuals we provided exceeded their expectations, showcasing our attention to detail, creativity, and ability to bring their visions to life.

Our commitment to delivering exceptional results ensured their satisfaction and trust in our expertise, prompting them to choose our services again for their current project.

WHY CGI?

Unlike traditional methods, CGI allows for precise control over every aspect of the scene, from lighting and textures to physics simulations. This level of control enables artists to achieve intricate details and realistic simulations that would be challenging or impossible to achieve through practical means. 

Additionally, CGI offers endless possibilities for creativity, allowing artists to envision and realise abstract concepts with ease. With CGI, there are no limitations imposed by real-world constraints, making it the ideal choice for bringing imaginative and complex visions to life in both stills and animations.

Rollink Family Shot with Gradient BG

Addressing Challenges and Implementing Solutions

The short deadline imposed on this project threatened to impact the production of complex 3D simulations by limiting the time available for thorough testing, refinement, and troubleshooting. This pressure can, in some, lead to rushed work; compromising the quality of the final output.

This challenge was overcome by implementing efficient project management strategies, such as prioritising tasks, allocating resources effectively, and utilising pre-existing assets or templates where possible.

Additionally, by leveraging the expertise of our skilled team members and employing advanced software tools the production process was streamlined, allowing for faster iteration and ensuring the timely delivery of high-quality simulations despite the tight deadline.

THE XO3D DIFFERENCE

Using CGI for creative visualisation enhanced product presentation, fosters innovation, reduces costs, amplifies marketing efforts, and ensures adaptability for Rollink.

It enabled realistic and customisable imagery, saving on traditional photography expenses while captivating audiences with engaging visuals across marketing channels.

Rollink-Futo-Front-Profile-Black Rollink-Futo-Front-Profile-Lyons-Blue Rollink-Futo-Front Profile - Boysenberry Rollink-Futo-Front-Profile-Poseidon

E-COMMERCE IMAGES

Rollink Futo All Colours in Line Creative Studio
Digital Advertising - Rollink Futo Tablet Mockup - Black Folding Still

EXPLAINER ANIMATION

WORK WITH US

XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Rollink.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.

INQUIRE NOW