What is CGI?Computer Generated Imagery is a powerful tool used all around the world today. If we wish to define CGI, it can be defined as virtual photography that utilises computer software to create meaningful content. With the help of advanced CGI technology, it is possible to create 2D and 3D images that are pretty different from general photographs in a manner that can create illusions for viewers to believe that the product is real. Computer-generated imagery creates hyper-realistic images that could hold a viewer for about 5.94 seconds. When rich CGI images are included on the website, it helps users imagine the product and feel it on their end; this helps attract viewers for a long by increasing the visibility experiences. Computer Generated Imagery photographs have been used in various sectors. It has been long used in printing, comics, animated movies, VFX films, etc. It is also commonly used in architecture designs to understand how the final house will appear.
What is the necessity of CGI?When you are looking for product up-gradation, CGI images can help. When compared to traditional photo shoots, advanced 3D images can depict a product in a better way. The innovative CGI images allow to clearly convey even the finest detail of the product in a provocative manner. Images, when taken with three-dimensional views, could depict the product with a better scene where its colour, texture, and uses can easily be conveyed. For achieving product success, including CGI product images is essential these days because most of the competitors are already using it. It has been proven that 3D images can effectively attract more customers and increase the overall time they spend on these images. Also, they achieve better conversions by conveying products effectively. There are various reasons why CGI is important for product images:
It’s cheaperMany believe that CGI includes huge costs, but this is not true. When compared to traditional images, it is comparatively cheaper. Traditionally, taking photographs of products involves hiring a photographer, arranging perfect surroundings for a photoshoot, hiring trained staff, and spending on high-end equipment. The CGI photographs eliminated the need for all this. While planning to take advanced 3D images of the product, just the use of technologies is required. It reduces the need of travelling to exotic locations and reduces the need of spending on staff. This is a process that could be done anywhere by merely creating a 3D rendering environment. A professional can create a required setting anywhere by 3D technologies to create photographs that are realistic and effective to sell products.
Requires less timeCGI is comparatively a faster process that could be done almost anywhere. This would reduce the need of travelling to an exotic location for a photoshoot and also reduce the time required to take each and every product to the desired location for a photo shoot. This could also reduce the need for a perfect atmosphere as the photoshoot will not be affected by conditions such as rainfall or bad weather conditions. With CGI modelling, it is possible to create interactive images of products anywhere. It is easy to alter images right where the photoshoot was done, and this could be done in a small room. CGI designers have all experience of converting an imperfect photoshoot to an interactive and effective one.
Effective connection to usersThe main purpose of product images is to target potential customers and to ensure a better rate of conversions. When effective 3D images are included on websites or eCommerce portals, customers are more likely to get attracted to these photographs and to products. CGI product images are an effective way to connect with users and viewers. It has been proven that websites with 3D images is more likely to attract customer than those websites with no 3D images. When CGI images of the product are included, they could effectively convey everything about the product, its designs, images, colour, and texture so that it could attract viewers and can convert them easily.
Easy photographs of multiple variantsWhen traditional photographs were taken, it was necessary to take separate photographs for each variant of the product, but with advanced CGI, this is not required. It is easy to change the colour and design of the product with advanced CGI software. This negates the need of taking separate pictures of individual products of the same type. This reduces both the time and effort required in a single photoshoot. This could easily create a different product with different colours, textures, styles, features, and designs. This could make it easy to advertise and market products of a particular brand.
Different possibilities of marketingCGI opens different ways with which product advertising or marketing can be done. One may choose to create message advertising or can choose to market products with interactive 3D images. While promoting flats and houses, it is possible to create video tours that can promote the house effectively. The advanced CGI photographs and videos can run well on both desktop screens and on mobile devices. It could assist the owner of the product in advertising the product in a meaningful way to customers. Effective 3D images can ensure a better experience for users and can also help them make easy decisions about buying the product.
Where can 3D visualisation be used?3D visualisation and CGI have been a common part of several industries today. They help imagine a product and its design in an appropriate manner. It makes the product feel real, and this is the obvious reason why it is used so widely. The concepts of 3D visualisation have long been used in sectors to get rich graphics-oriented images. It is used in designs, images, diagrams, and animations. When used wisely, it could effectively convey in a better way and help ensure real-life experiences for viewers and users. Commonly, it is used in three major industries:
- Designing of product and its manufacturing
- Electronics industry
- Education industry
- Printing industry
- Publishing industry
- Medical and diagnostic industry
The benefits of 3D visualisation3D visualisation and CGI is an advanced technology that ensures better sales with an increase in traffic. It proved to be an interactive tool that can easily convey a product and its finest detail to customers and can make them buy the product without any doubt. 3D visualisation is a smart technology that provides various benefits in product selling. It helps in creating interactive and stunning content in the digital field. This is the obvious reason why CGI is used in various fields. 3D images are now commonly used in product selling, and there are various advantages it ensures, some of which are:
Interactive product presentation
An effective way for communication
Increased conversion rates
Better user experiences
The enhanced digital shopping journey