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WHAT IS CGI?
CGI stands for Computer-Generated Imagery. It is a common tool today in the graphics industry. CGI is used in many different sectors that we will discuss further below. It can also be referred to as 3D Rendering. CGI can be dynamic or static. Additionally, dynamic imagery can also be considered as 3D Animation. So what actually is CGI? It is basically the process of creating imagery on a computer for many different purposes.
There is also a variety of different methods to create CGI, and endless different software that is used in many different industries. For example, Special Effects in the film industry, or Architectural Rendering used in the real estate marketing industry. Three-dimensional (3D) outputs are often associated with CGI. Softwares such as 3DS Max or Houdini FX are used. However, CGI can also create two-dimensional (2D) effects. Softwares such as Adobe After Effects or Photoshop are among the most commonly used. Both 2D and 3D CGI are done by using hardware such as graphic cards.
You might have seen CGI (Computer-generated imagery) in a lot of top movies screened globally, such as Life of Pi, Avatar, Game of Thrones, and Pirates of the Caribbean. These are appealing to the eyes and take you to the world of fantasy. CGI never fails to entertain the audience with its beautiful images. Computer-generated images will create beautiful, animated visuals using computer software. CGI is also known as 3D graphics. These let you create characters, scenes, and special effects in games, television series, and movies. You can even notice this advanced technology being used in advertising, engineering, virtual reality, engineering, etc.
The main thing that is grabbing the attention of many people to use computer animation or computer graphics is that it is an economical way to produce visual content that is appealing and thrills the audience compared to traditional methods. In the regular type of method, you have to create smaller versions of what you want to make, hire many people to direct the scene and it is not safe for humans to create visuals that have many adventures. Two different methods are used to create CGI. It uses algorithms to create some complicated fractal patterns. The 2D pixel-based image editors can also be used to create vector shapes.
3D graphics software is best used to create different forms from complicated ones to triangle or quadrangle shapes. The 3D software will react to the surface and will generate a lot of effects. CGI has gained a massive name in the market with it being used in digital film footage with the technique known as compositing. It is the standard technology that is known as the green screen.
HOW CAN CGI HELP YOU?
The amount spent on advertisements, by companies can be reduced to a greater extent by using CGI. There is no need to hire professionals who have extensive knowledge of photography and videography. It uses the latest software to create the images you want in the ad instead of visiting the exotic locations to shoot the ad to get the best backdrop required to show your products in an appealing way to customers.
The best thing is that you do not need to waste time visiting locations and shooting the ad; instead, you can hire CGI experts. These people will use their skills and add the backdrop that you want for the products with just a few mouse clicks. The ad would look appealing and would grab the eyes of the audience. This cuts down the travelling expenses that otherwise must be paid to the photo shoots.
Advertisers can save a lot of time creating the campaigns where they would need to assemble the required crew to shoot the ad. The ad shoot will be completed in no time. There would be no delay when there is bad weather condition outside, travel hassles, and wait for the right weather or flowers to blossom in the places. The best thing is that CGI professionals can create product images with sun, rain, snow, and clouds in the photos. It is best to turn a flawed shot into a flawless one by removing the items that are not so necessary.
Most ad campaign’s aim is to grab prospective customers’ attention. CGI will help advertisers use their creative juices and create campaigns that give customers a seamless experience. The new customers can learn the benefits of your products with ease. For instance, if you sell the furniture for a bedroom or living room, you can visually provide the furniture’s images on how it looks in their bedroom. This will make the customers decide on whether to buy the furniture. It also lets them learn, whether the furniture complements the rest of the look in the home or not.
It is time-consuming for you to convert the bigger images into thumbnails. You may have to spend a lot of time improving the quality of images. Other things are challenging for you to convert into thumbnail images such as logos, labels, and close-up photos.
On the flip side, this also helps the designers create beautiful and flawless images in various sizes to improve their experience visiting e-commerce websites. When customers take a look at the pictures, it makes them feel like the real ones. This also shows the image at a 360-degree angle. The photos look like the ones they see in the physical stores.
There are a few industries such as fashion, home decor and real-estate where you have to provide images of the new products that you will launch before its release. You can create computer-generated imagery that can be used in pre-product launches.
Before the launch itself, you can get orders from customers. So you can generate a high ROI on products before they hit the market. This helps companies to reap huge profits in no time. You can also know the reaction of customers who first use the products. If there is any feedback for the product, you can make the changes accordingly. The best thing is that CGI will work better in the real-estate world where the exteriors and interiors can be designed using CGI.
This gives a visual of how the home will look after the interior designing part is done. 3D rendering is simple for customers to follow who do not know the blueprints and plans.
If the business is creating the same product in different models, it is time-consuming to take photographs of every model and it will cost a lot of money. However, CGI will use different colours, textures, styles, and features of the products in different variations to understand the difference between them.
CGI creates impressive visuals and even better advertising campaigns for various mediums. Quality images produced through CGI will give customers the best experience no matter what media you are watching. This will improve the brand image and conversion rate. You can increase the number of customers for products when the photos are crystal clear and convey each feature to them.
There are endless opportunities that are offered by CGI to advertisers. You can create many things to grab the customers’ attention to the brand with little money and time. You can create different environments which are otherwise not possible with photography. No limitation is set on what you can achieve through computer imagery. Top-quality CGIs are better than real-time photos. This conveys the story of your brand to the end-users. It gives a beautiful virtual experience to customers.
You can even create video tours of the applications, products, and websites. It lets the customers view the product and learn about each feature thoroughly before investing their hard-earned money. Even when the person is not physically present at the store, they can still view the products sold by your brand precisely through the videos generated using CGI.
The images created with the help of computer imagery would help you on different platforms. Be it the audience is viewing the videos or pictures on the PC, laptop or mobiles, they get the same experience, and the content is delivered with high clarity. The computer-generated images will give high value to the content you have produced and boost the engagement rate.
When customers are immersed in learning about the product, they will invest in the product. This lets them know all the features and functionalities of the product and how to use them effectively. Additionally, it educates them on how the product would simplify their lives. It is best to promote the product in a beautiful way to end-users.
You can also use CGI in different phases of the product development lifecycle. The product prototype can also be developed, and various features can be explored using the CGI. Products that are available in different variations can also be introduced. While prototypes created with CGI will let you tell the specifications of the product to the manufacturers.
Based on these specifications, the manufacturer will manufacture the product accurately. Everyone has a misconception that CGI is only used in movies. However, dismissing all those facts, CGI is also used to create appealing ads and campaigns for businesses.
Top companies are making use of CGI to create websites and ad campaigns. Ad agencies are using CGI to offer the best solutions to promote business on various platforms. When you show the customers realistic content and images, you can turn them into your potential audience.
The images will let customers understand your products better and make purchases. It is not possible for customers to always visit the brick and motor stores to make purchases. So, CGI images are a boom for manufacturers to showcase the products while marketing and selling them briskly.
WHERE ARE CGI’S USED?
WHO USES CGI IN THEIR WORK?
Property developers make use of CGI to present their ventures to the customers. It is a boon for them to use this technology instead of using photographs. CGI is used in different phases of development from the time the project is kick started to its final sale.
Many governing bodies ask construction companies to provide the community’s images called verified views. So that it is easy to view how the project will be seen in the community even before it is built.
Using CGI, you can cover every tiny detail in the project and make the end-user understand the significance by showing the images. Developers are making use of CGI for their presales. Animations give the venture’s walkthrough and make them understand every necessary detail in the project.
Development companies are using virtual tours to sell homes and flats for the last few years. It gives the feeling of a real home to the buyers. If the buyer is staying in another place and cannot visit the venture, they can see these tours and decide whether to buy the home.
It gives the realistic feeling of a home. Even if the apartment and retail store is not built, you can still show the customers how it will look after it is constructed through the CGI images and videos.
Selling is all about telling a story to the customers. Buyers can experience the home and space where they will stay and live their dream life. The experience that they get through CGI images is priceless. It has become easier for people to tell a story about having a better life through CGI and get sales.
It has become a big brownie point for real-estate. Images will tell the story even when the project is in progress. When the buyers see the home space images, they can decide where the kitchen, bedroom and living room is going to come and where they can keep the furniture and how to decorate the home.
They can visualise their dream home and turn that one into a beautiful place by adding decorative pieces and furniture. With animation, you can even walk into the retail space. People get enthralled and excited to see their brand logo on the door when they step in. It gives the feeling of their own space being built.
The sparkling kitchen surfaces, living room area and bathrooms and the well-manicured park will impress them. They will start to fall in love with the home they are going to buy soon. It is all possible through CGI images.
CGI is used in advertising and marketing. Car companies can showcase their features to the audience without spending a hefty amount of money on ads using CGI. With one commercial, you can target different markets. The movie-like effects in the commercials will grab the attention of customers to make purchases.
CGI is known for its special effects. Not all movies will use these special effects, but few motion pictures and films designed in the history of science fiction backdrop will use CGI to create a fantasy world. For example, the well-known Avatar or one of the best series ever created, Game Of Thrones. Mixing CGI with live-action has given us a quality experience in which we can experience these stories to their full potential.
Producers do not have to spend a considerable amount of money, creating beautiful sets when CGI is available. With this technology, people can bring comic characters and hypothetical characters into life through movies. These characters are designed using CGI. The movies such as Spiderman are releasing sequels. There are a few scenes in the film, where CGI is used ultimately. TV shows will also use CGI for fight sequences.
These would be realistic. No one can know that the person is not real and is an imaginary character. You can take people to the magical world by creating beautiful characters and making them act. When you mix CGI with live-action, it creates a quality experience for the users and lets you beautifully tell the story.
3D Animation is one of the creative modes of marketing. It can bring lots of creativity to your marketing. These days, even jewellery sellers use jewellery animation for marketing their beautiful jewellery pieces.
WHAT ARE THE BENEFITS OF CGI
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HOW ARE 3D CGI CREATED?
First of all, other than some special effects, most CGI starts off as a 3D model, these are represented by a series of geometrical shapes connected into a three-dimensional space. There are different modelling software’s for the desired outcomes, but most software’s use polygonal modelling such as Rhinceros 3D, 3DS Max and Google SketchUp.STEP 01
Secondly, to give the model any real form, lighting must be introduced. The most basic form of a lighting setup is three point lighting where the method of a lighting uses three distinct light source positions to illuminate the subject or scene. The setup of the lights helps create different moods for the final image, and are usually played and tweaked throughout the process.STEP 02
At this stage, all the materials of the 3D scene or subject are created. They are created by using multiple different images in layers that create different types of bumps, reflections, roughness and more. The materials have to be tailored to meet the desired results, while working with the lighting created in the previous step to bring out the perfect reflections and shadows to give depth to the image. At the end of this stage the render engine is set off, and the computer creates a raw image.STEP 03
In addition to the modelling and rendering software’s there are also post production software, such as Photoshop. This is where the images that have been outputted from the render engine are all brought together, layered and tweaked to create the final photo realistic outcome.STEP 04
WHAT IS THE CGI SERVICE
WHAT ARE THE DIFFERENT SECTORS
OF CGI THAT XO3D OFFERS?
WHY CHOOSE XO3D FOR YOUR
3D ANIMATION PROJECT?
SPECIALISTS IN CREATIVITY
At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.
XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.
We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.
THE BEST EXPERIENCES
With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.
Ensuring the smoothest process. We deliver quality work on time.
Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.
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FREQUENTLY ASKED QUESTIONS
CGI stands for Computer Generated Imagery. It is a technique used to create images, videos, and animations using computer software.
CGI is created using specialized computer software that allows artists and animators to create digital models, textures, and lighting effects. These elements are then combined to create a final image or animation.
CGI allows for greater flexibility and control over the final product. It can be used to create realistic or fantastical images and animations, and can be edited and modified more easily than traditional animation techniques.
The cost of CGI can vary widely depending on the complexity of the project and the level of detail required. Small projects such as product renders can be relatively inexpensive, while larger projects such as feature films or video games can cost millions of dollars.
CGI is used in a wide range of industries, including film, television, advertising, video games, architecture, and product design.