Everything you need to know about online marketing also known as digital marketing.
2020 was a chaotic year, but it also paved the way for an online business to grow a lot. The digital sector was the one to grow.
To say the least, 2020 was an unpredictable year. However, there were several risks involved in it, but digital marketing continued to grow over the years. The eCommerce sector faced a massive change in the pandemic. But it was the digital advertising sector that contributed to growth.
Over the years, more and more people are taking up the digital marketing course. If you want to be on the go, you can be one of them too. However, you must analyse, which would be the best place to take up the digital marketing course. But, before that, let’s have a comprehensive look at what digital marketing is.
WHAT IS DIGITAL MARKETING?
As the name suggests, the easiest way to define digital advertising would be marketing through digital channels such as social media, search engine platforms and more. With passing time, more and more businesses are adopting digital marketing into their business practices.
The modern marketing technique is highly dependent on digital platforms. These digital marketing campaigns can further contribute to better decision making and future strategies. Digital marketing can play an important role in leveraging your online presence while bringing you significant profits from the digital channel.
Digital marketers usually focus on delivering your brand’s message via social media platforms and search engines. This eventually helps you make a mark on the online world. Nowadays, no one relies on the traditional method of marketing.
Digital marketing increases the chances of conversion-oriented messages, thereby increasing your chances of sales via sales funnels. Thanks to digital marketing, you can easily keep a check on your notes, which will help boost your marketing goals.
It is necessary to implement an omnichannel digital presence so that the marketers can get a better insight into your target customer behaviours.
WHY IS DIGITAL ADVERTISING IMPORTANT?
Before reading the different online marketing trends in 2021, it is necessary to understand how they’re important. It wouldn’t be wrong to say that digital marketing is on the rise, and it is far better than the traditional mode of marketing as it provides better reach.
With each passing day, the customers are becoming active on online platforms. Moreover, with different technologies like machine learning and AI, marketers implement better marketing strategies across these channels. You can rely on various channels for your services. Traditional marketing is a time-consuming process, unlike digital marketing, which is fast and convenient.
Every business is going online. If you want to make your mark in the digital sector, you need to be active with digital marketing too. However, at the same time, you cannot deny the importance of offline marketing strategies. The right combination of online and offline marketing can play an important role in enhancing the overall impact.
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DIGITAL MARKETING TRENDS
2020 was a hectic year, but it did pave the way for changes in 2021. If you’re looking forward to developing a digital advertising career this year, you need to be aware of the trends.
Internet marketing trends change every year. Sometimes the old trends make a comeback, and sometimes, there are new ones. Well, it’s the combination of new and old trends that make up digital marketing.
For anyone wanting to make the most of digital marketing, it is necessary to consider the aspects. Some of the prominent trends to look forward to in 2021 for digital marketing include the following:
One cannot deny the importance of influencer content. Influencers are all over the world in today’s time. They tend to dominate every sector of the internet.
The previous year, everyone was shut at home. Since these influencers could not go outside, many of them turned to live streams to market themselves. The Facebook Live streams have spiked up by 50% in the previous years. Human-driven content and Live streaming can play an important role in generating trust.
Amazon Live was the one to make the most of this opportunity. Several influencers turned to this platform not only to promote it but also to market themselves. This platform provided an opportunity for marketers to purchase anything they saw.
Customer satisfaction has always been one of the most prominent aspects of the digital market. A customer is the most valuable asset for every brand and business.
If you want to satisfy your customers and ensure they keep coming back, you need to give them what they want. Hence, user-generated content would be one of the best trends in digital marketing this year. User-generated content will help to build connective content.
User-generated content is one of the best ways to interact with your customers. Make sure to give them a social proof about every aspect.
Reports suggest that around 81% of customers believe that every brand should bring a change in the environment. Considering the amount of climate change and environmental mishaps, the number isn’t even surprising.
The brands will now focus on creating a sustainable environment. They will be shifting their focus towards a sustainable future with their packaging systems. The hunt for a green planet is continuing, and it is anticipated that this year, the brands will do their bit too. Several brands have already implemented this practice into their business, and it has paved the way for positive results.
This is one of those trends that has grown over the years. More and more customers are conducting a voice search. Since people are stuck at home, they are making sure to use technology at maximum.
Although voice search has existed for a long time, it will be paired with the visual search. Customers are now focusing on using tools like Google Lens. It is being anticipated that these tools would play an important role in improving the SEO game over the coming years. Moreover, this trend is supposed to help businesses boost their profits too.
If you want your customers to stick to your business, you need to provide them with easy-to-read content. When you provide content to your customers, it is advisable to keep it up as something enjoyable.
In the lockdown period, the number of people listening to Podcasts has increased. Moreover, the number of people using the newsletter has increased too. It is essential to provide people with convenient and readily-available content. Infographics, video content, podcasts and others can help your customers consume your content easily.
It is time that you switch from the traditional method to an upgraded one for boosting the impact. You must provide your customers with exactly what they’re looking for.
Inclusivity has always been important, but it took up the momentum in 2020. Black Lives Matter was one such movement that paved the way for inclusivity.
Studies have shown that the cultural shift with inclusivity has an impact on customer behaviour. It is being anticipated that brands that do not take part in such movements will likely see a negative impact. Moreover, brands which show their solidarity or involvement in these movements are likely to be appreciated by customers. This would also contribute to the development of deeper connections with your brands and buyers.
WHAT ARE THE DIFFERENT TYPES OF DIGITAL MARKETING?
There are different types of digital marketing in 2021 that have played an essential role in enhancing the impacts. Digital marketing isn’t limited to one aspect, but there are several ways to connect to customers via digital marketing.
Some of the prominent types of digital marketing that can boost customer interaction include the following
SOCIAL MEDIA MARKETING
Social media marketing is one of the best forms of digital marketing. In today’s time, almost everyone is active on social media. There are various social media platforms like Facebook, LinkedIn, and Snapchat. Each of these platforms can play an important role in your marketing.
As per reports, an average individual spends across 2 hours on social media every day. With the help of social media, you can reach your target audience in a short period in different ways. You can either implement paid ads or boost sponsored contents to reach your potential target.
It is extremely necessary to implement these social media marketing techniques accurately to reach a target audience. Every platform is different, but each of them can boost your marketing strategy and reach your target audience.
Marketing teams should focus on increasing brand recognition and interaction through social media.
When it comes to products, there is nothing better than word of mouth. Digital marketers are now using influencer marketing to reach their target audience.
Influencer marketing is how brands build their recognition by hiring celebrities that share a positive word of mouth about them. The marketers need to reach influencers with the product they want to market. Marketers suggest that 9 out of 10 brands seem to get success with the help of influencer marketing.
In the online or digital world, content is the King. Content marketing allows marketing teams to write engaging content and shoot videos to answer the users’ queries. Content marketing is, however, divided into three different stages. These include:
- Awareness Stage
- Decision Stage
- Consideration Stage
The marketing team needs to focus on how they implement content marketing strategies into their business. However, whenever you are creating content for marketing purposes, you need to ensure that they are informative. There’s no point in providing content to your client that does not deliver your message properly.
SEARCH ENGINE OPTIMISATION MARKETING
Search engine optimization marketing is critical. SEO and Content Marketing go hand-in-hand. Your content needs to appear high on the search engine results pages. The website crawlers will crawl into your page, and if it is properly optimised, your website will appear in the index.
SEO marketing isn’t only about implementing keywords, but more than that. It requires you to be active on the platform and provide proper linking and optimisation. Digital marketers need to focus on optimising the entire website and not only the content.
Email marketing is not as easy as it seems. A lot goes into accurately implementing email. With the help of email marketing, the brands can stay connected with each other.
However, one needs to focus on the email delivery rate. Better delivery and open rates will play an important role in bringing conversions. Around 60% of customers state that email can play an important role in influencing their purchasing decisions. If you provide your customers with transactional emails, you need to keep a check with the open rates.
Pay-per-click is another great way to market your products. Apart from marketing, this strategy also plays a vital role in bringing organic traffic to your website. The marketers need to implement this strategy properly into their websites.
The marketers will place ads regarding your product on various search engines like Microsoft Bing and Google. They will, however, need to pay a fee every time your ad is clicked upon. The pay-per-click ads appear on the top of search engine result pages. However, marketers need to place bids that are usually priced high.
Affiliate Marketing is easy money. It works in the same manner as referral programs. However, you will need to work in association with companies. You will need to partner with different websites, and depending on the sales from them, you will receive commissions.
Affiliate marketing protects you against the risk of promotion, reduces cost and provides a wide range of other benefits. However, the brand’s reputation is at stake, which is why one will need to monitor and track the packages constantly.
SHOULD YOU BECOME A DIGITAL MARKETER?
Becoming a digital marketer isn’t easy, but it is totally worth it. However, if you’re a tech geek, you can surely enjoy the benefits of becoming a digital marketer. If you’ve been active on the internet and know how the online world works, you might become a digital marketer.
The digital marketing field isn’t a rigid one. You can enrol in various digital marketing course programs to grasp the concept. However, there are online free programs as well that you may want to consider for becoming a digital marketer. Some of the prominent benefits of taking up a digital marketing certification course include the following.
HOW TO CHOOSE THE BEST DIGITAL MARKETING AGENCY?
The right digital marketing agency can play an important role in increasing your brand awareness. There’s a massive demand for digital marketers. It is extremely necessary to choose one that can provide you with accurate results.
Hence, some of the prominent ways to choose a digital marketing agency include:
Before choosing a digital marketing service, you need to check the services they provide. Moreover, you will also need to analyse what purpose do you need for a digital marketing agency.
Once you know the purpose, you can proceed with hiring a digital marketing agency. If they aren’t able to provide you with the relevant services, you can head on to hiring someone else. However, always make sure to choose a digital marketing agency that can fulfil your requirements.
Determining your budget is the key to choosing a digital marketing agency. There are several digital marketing agencies around you, and they charge very high. However, digital marketing is a vast sector, so do not limit yourself. There’s no guarantee that a high-end digital marketing agency will provide you accurate results, while a low-paying one would provide you with inaccurate results.
Before setting your budget, you need to know the purpose. Hence, make sure to choose a digital marketing agency only after knowing the purpose and setting the budget.
Any digital marketing company that promises to boost your company’s online presence should be able to do so. Hence, you should make sure to analyse the experience of a digital marketing company. If they have a website, make sure to check the ranking status of the website. Apart from that, you can also prefer checking reviews from their past clients. It is advisable to reach out to their clients.
Less does not determine poor, and more does not promise quality. This is a concept that everyone needs to get into their heads.
According to digital marketing experts, high-quality SEO will never be available for low prices. Hence, if you are searching for a digital marketing company, make sure to check how they price their services.
The pricing of the digital marketing company should also be in sync with your budget. Although it is advisable to avoid running behind the cheapest one, you should consider checking their services and experience. At the same time, it is advisable to avoid spending tonnes on your digital marketing strategies.
It would help if you considered working with digital marketing agencies that have already established themselves in the industry. You should consider spending on a digital marketing agency, only if you feel that they’ll be able to help you.
You are going to invest in a digital marketing company. Hence, you need to ensure that they’re transparent with you. If you find the agency’s website isn’t functioning properly, there are high chances that there’s something negative involved.
The company should maintain a transparent communication channel with you. Moreover, you should also check if the company has social media pages and how active they’re on them. No matter how you hire a digital marketing agency, they should constantly stay in touch with you, thereby providing constant updates.
The digital marketing sector is evolving and changing. Whether you want to become an individual digital marketer or join a digital marketing business, the certification can change you. Hence, consider all the aspects before joining digital marketing.
XO3D have worked on a couple different projects for us (a property development company) and my colleagues and I have been extremely impressed and happy with their work. Throughout the creation process, Alex Mann at XO3D was extremely responsive and adaptable to ensure our design needs were met. The final product has always been of the highest quality and really brings to life the architectural drawings with precise attention to detail. 100% would recommend.
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WHY CHOOSE XO3D FOR YOUR DIGITAL MARKETING PROJECT?
SPECIALISTS IN CREATIVITY
At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.
XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.
We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.
THE BEST EXPERIENCES
With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.
Ensuring the smoothest process. We deliver quality work on time.
Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.
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FREQUENTLY ASKED QUESTIONS
Digital marketing is also known as online marketing. It is the promotion or brands or products using the internet. It can include things such as websites, social media marketing, content marketing, and others.
Over the last few years social media marketing has proven to be the most effective form of digital advertising. Therefore by using stunning imagery to market your brand over socials you can get a huge return on investment.
At XO3D we can offer the content you need to market your brands or products. Including 3D animation in the form of markteing videos or 3D renderings in the form of advertising content.
Above all to increase sales or raise brand awareness.
- Allows businesses to reach out to large, diverse audiences that would otherwise be unavailable to them through traditional marketing methods such as phone and email advertising.
- Most social media networks offer low-cost or no-cost marketing, making them accessible to businesses of all sizes.
- Allows for customised and targeted marketing to certain demographics and markets.
- Companies can interact directly with customers, obtaining feedback and resolving concerns practically instantaneously.
- A perfect setting for a business to perform market research.
- It can be used to gather information on competitors and gain a competitive advantage.
- Brand events, deals, and news can all be promoted through social media channels.
- Incentives in the form of loyalty points and discounts can also be offered through social media platforms.