In today’s fast-paced digital world, it’s crucial for tech companies to stand out from the competition and effectively communicate their products’ features and benefits. One powerful way to achieve this is by using animated explainer videos. These short, engaging clips can help your audience better understand your product, ultimately increasing conversions and customer satisfaction.
In this post, we’ll explore the benefits of using animated explainer videos for your tech products, offer tips on creating compelling content, and discuss the key factors to consider when choosing an animation style.
Why Use Animated Explainer Videos for Tech Products?
1. Simplify Complex Concepts
Tech products often involve intricate concepts and advanced features that can be difficult for the average person to comprehend. Animated explainer videos are a fantastic way to break down these complex ideas into easily digestible visuals. By presenting your product’s features and benefits in an engaging and simple manner, you can help your audience better understand your offering and see its value.
2. Boost Engagement
People are more likely to engage with video content than text, as it is more entertaining and easier to consume. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Animated explainer videos can keep your audience’s attention, ensuring they absorb the most critical information about your product.
3. Increase Conversions
Including a video on your landing page can increase conversion rates by up to 80%. Animated explainer videos are a compelling way to convey your tech product’s value proposition, helping potential customers better understand your offering and make more informed purchase decisions.
4. Enhance Brand Identity
Customised animation styles can help reinforce your brand identity and make your content more memorable. By using consistent colours, fonts, and imagery, your animated explainer videos can become an essential part of your overall marketing strategy, contributing to a strong and cohesive brand image.
Creating Compelling Content for Your Animated Explainer Videos
1. Identify Your Target Audience
Before you start creating your animated explainer video, it’s essential to identify your target audience. Knowing your audience’s demographics, interests, and pain points will help you tailor your content to their needs, ensuring maximum relevance and engagement.
2. Develop a Strong Script
A well-crafted script is the foundation of any successful animated explainer video. Your script should be concise, engaging, and easy to understand, focusing on your product’s unique selling points and how they address your audience’s pain points. Remember, your goal is to educate and inform, so avoid using excessive jargon or technical terms that may confuse viewers.
3. Choose the Right Animation Style
There are several animation styles available, including 2D, 3D, whiteboard, and stop-motion. Consider your brand identity, product, and target audience when choosing the best style for your animated explainer video. For tech products, 3D animation can be particularly effective, as it allows for detailed and realistic visuals that showcase your product’s features. However, simpler styles like 2D and whiteboard animation can also work well if they align with your brand’s aesthetic and message.
4. Incorporate a Clear Call-to-Action
Your animated explainer video should conclude with a clear and compelling call-to-action (CTA) that directs viewers towards the next step. This could be signing up for a demo, visiting your website, or purchasing your product. Be sure to make the CTA prominent and easy to follow, increasing the chances of viewer conversion.
5. Optimise Video Length
The ideal length for an animated explainer video depends on your product and audience. Generally, it’s best to keep videos between 60 and 90 seconds, as attention spans tend to wane after that point. However, for complex tech products, slightly longer videos may be necessary to effectively communicate all essential information.
Choosing the Right 3D Visualisation Agency
When selecting a 3D visualisation agency to create your animated explainer video for your tech products, consider the following factors:
1. Portfolio and Experience
Review the agency’s portfolio to ensure they have experience creating high-quality animated explainer videos, particularly for tech products. This will give you an idea of their capabilities and help you determine if their style aligns with your brand and vision. Check out some of our case studies here.
2. Communication and Collaboration
Effective communication and collaboration are crucial to the success of your animated explainer video project. Look for an agency that values open communication, is receptive to feedback, and willing to make revisions (within reasonable limits, of course) to ensure your vision is realised. Specifically for tech products, storyboards tend to be more complex than usual and it is essential that there should be a commitment to collaborative efforts to ensure the best outcomes possible. Our 5-star Google reviews are all testament to our dedication to excellent customer service and an overall pleasant working experience for all parties involved.
3. Timeline and Budget
Ensure the agency can deliver your animated explainer video within your desired timeline and budget. Keep in mind that higher-quality animations may require more time and resources, so be prepared to adjust your expectations accordingly.
Maximising the Impact of Your Animated Explainer Video
Once you’ve created a compelling animated explainer video, it’s essential to ensure it reaches the right audience and generates the desired results. Here are some tips for maximising the impact of your video:
1. Optimise for SEO
To increase the visibility of your animated explainer video, it’s essential to optimise it for search engines. Include relevant keywords in the video’s title, description, and tags. Additionally, consider creating a video transcript, which can help search engines better understand your content and improve your rankings.
2. Share on Multiple Platforms
Share your animated explainer video across various platforms, including your website, social media channels, and email marketing campaigns. By distributing your content widely, you can increase its reach and connect with a broader audience.
3. Embed in Relevant Content
Incorporate your animated explainer video into relevant blog posts, product pages, and other website content. This can help provide additional context and support for your video while keeping visitors engaged with your site.
4. Monitor Metrics and Adjust Strategy
Regularly track key performance metrics, such as views, shares, and conversions, to evaluate the effectiveness of your animated explainer video. Use these insights to adjust your video marketing strategy, ensuring you’re reaching the right audience and achieving your desired results.
Animated explainer videos are an invaluable tool for tech companies looking to communicate their products’ features and benefits in an engaging and easy-to-understand manner. By following the tips outlined in this post and partnering with a skilled 3D visualisation agency like XO3D, you can create compelling content that resonates with your target audience, boosts conversions, and enhances your brand identity.