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Frequently Asked Questions

Product Animation

A 3D product animation is a video that showcases a product in a three-dimensional space. It can highlight a product’s benefits by displaying it from various angles and features while also vividly and interestingly demonstrating how to use it. 3D animation also gives you the creative freedom to bring your product to life in an original and eye-catching way.

A 3D product animation can be used to demonstrate a product’s features in a realistic manner, demonstrate how a product functions, and provide a marketing tool, among other advantages.

From tiny devices to big machinery, almost any type of product can be animated.

The intricacy of the product and the level of detail needed will affect how long it takes to make a 3D product animation. While a more complicated animation with plenty of detail could take days or even weeks to develop, a basic product animation might only take a few hours.

Depending on the intricacy of the product and the duration of the animation, a 3D product animation might range in price. The price might be as little as £750 for a basic product and a brief animation. The price may reach £5,000 for a longer and more complicated animation.

Typically, a 3D model is built first, followed by a storyboard to finalise camera angles and motion animations. The 3D model will then be animated with 3D software. Following the completion of the product animation, it is rendered and exported in a format that may be used by a number of media outlets. As a standard, we render them out in HD resolution (1920x1080p) but a 4K resolution may be made available upon request and at an additional cost.

Yes, a 3D product animation can be used to show how a product works. Product animation can be used for a variety of purposes, such as making quick explainer videos or outlining how a new product functions. A versatile technique, product animation can be used to provide interesting material that is both educational and entertaining.

MOV and MP4 are the most used file formats for 3D product animations. Both of these video file types may be viewed on the majority of computers and electronic devices. Although MOV files often have bigger file sizes, they provide video of higher quality. MP4 files are more device-compatible and have reduced file sizes.

A 3D product animation is a video that showcases a product in a three-dimensional space, while a 3D rendering is a still image of a product.

Simply get in touch with the team by filling up our contact form or message us directly at or +44 020 3488 3437 to get started. The team is happy to go over any project needs and provide guidance on how to go about producing amazing visuals.

Product Visualisation

The process of developing a three-dimensional representation of a product is known as 3D product visualisation. This image can be used to develop marketing materials, to assist in the design process, and to help customers envision the finished product.

A few advantages of 3D product visualisation are being able to see how the product will seem from all sides, obtaining a realistic notion of its size, seeing how the product will interact with its surroundings, saving time and money during the design phase, and assisting with product marketing.

For 3D product visualisation, a number of software packages are available, including Keyshot, Autodesk 3ds Max, Cinema 4D, and SolidWorks. We can work with a wide range of platforms, but we commonly prefer working with .step files.

The steps involved in making a 3D image of a product often start with modelling the product in 3D, followed by the addition of texturing and lighting, and finally rendering the image.

A high-quality 3D picture of a product typically takes two to three hours to produce. To accomplish this, we must have a thorough understanding of the product, its function, and the intended audience. It goes without saying that there is never too much information when it comes to project briefs.

The price is determined by the degree of product complexity, the desired level of 3D image quality, and the turnaround time for the image.

Yes, copyright can be applied to 3D product photos. Without the owner’s consent, original works of authorship, including 3D pictures, cannot be duplicated, distributed, performed, publicly shown, or turned into derivative works. If someone generated a 3D image, they might be the only one permitted to duplicate, distribute, or create derivative works from it if they have the right to copyright the image.

Yes, 3D images can be used in the manufacturing process. Due to its ability to produce more accurate and complex designs, 3D printing technology is growing in popularity for manufacturing. Prototypes, 3D models, and even production-ready items can be made using 3D imagery. Additionally, moulds and tooling that may be used in mass production can be made using 3D images.

The integration of 3D images in marketing and advertising is indeed possible. They may be employed to produce product demonstrations or to illustrate how a product functions. A viewer’s experience can be made more immersive by using 3D visuals.

The following details are often required to generate 3D product visualisations: an exact description of the product, including particular measurements and specifications; detailed pictures of the product taken from various angles; a precise 3D model of the product, which can be created using computer-aided design (CAD) software; any textures and materials that will be used to make the visualisation; and any extra visual effects or lighting that may be used to improve the visualisation.

Architectural Visualisation

3D architectural visualisation can help you better understand a space or project and analyse its feasibility before construction begins. It is also useful for marketing and advertising.

The process of making a 3D architectural image will vary depending on the software utilised, the artist’s tastes, and the desired final product, hence there is no universally applicable solution to this topic. In general, the process may comprise modelling the scene in 3D, texturing and lighting the scene, and rendering the image.

For 3D architecture visualisation, there are numerous software solutions available, including Autodesk 3ds Max, Autodesk Maya, V-Ray, Lumion, Blender, SketchUp, Rhino, and Unreal Engine.

Although the two phrases are frequently used synonymously, there is a little distinction between the two. While 3D architecture visualisation is more concerned with things like lighting, composition, and expressing the mood of a space, 3D rendering is more concerned with the technical aspects of creating an image.

A proposed building’s design can be depicted in still photos or animated videos using 3D architectural visualisation. The three-dimensional objects that will be used in those animations are frequently created using 3D modelling.

The process of developing three-dimensional pictures of potential constructions or changes to existing structures is known as 3D architectural visualisation. While both techniques can be used to produce accurate models of buildings, 3D animation is often intended for advertising and marketing while 3D architectural visualisation is utilised for planning and design purposes.

Yes, interior design can benefit from 3D architecture visualisation. This is due to the fact that it can aid in producing a realistic image of what a building’s inside would look like. Making judgements on the arrangement of furniture, colour schemes, and other design components can be aided by this.

It is possible to use 3D architecture visualisation for landscape design, but it’s crucial to keep in mind that the two fields are distinct from one another. Architectural visualisation is more focused on the built environment, whereas landscape design is more focused on the natural environment.

The accuracy of 3D architecture visualisation can vary depending on the 3D model’s quality. Additionally, it is not always possible to depict a structure or area in a photorealistic manner.

Architectural Animation

Architectural animation is the process of creating a brief architectural video on a computer. This computer-based structure aids in the creation of landscape designs for moving people and vehicles.

Architectural animation is the process of creating a brief architectural video on a computer. This computer-based structure aids in the creation of landscape designs for moving people and vehicles.

In the past, 3D architectural animation required hours of work, but thanks to recent technological advancements, it now only takes a few minutes.

The advantages of adopting 3D animation for property projects include construction presentation, design presentation, complete visualisation of the project, model finalisation, and property promotion.

Architects, real estate developers, home owners, landscape designers, estate agents, investors in real estate, marketing specialists, and game developers.

The animation is produced in the MPEG, AVI, or Mobi file formats.

Architectural animation can aid in the finalisation of the model, presentation of design concepts, visualising property developments, and increasing the likelihood that proposed projects will be purchased.
A 3D tour is a sort of Architectural Animation that includes multiple components that are frequently not possible to show in a single image.
Architectural animation has its limitations even though it can be a powerful tool. For instance, creating animations can be costly and time-consuming. The advantages, however, greatly exceed the drawbacks.
Architectural animation can be used to advertise properties, illustrate what new renovations will look like before they are completed, communicate design concepts to clients, and create photorealistic images of yet-to-be-built structures.