While marketing products, it is important to display the items in the best possible way. On websites, blogs, social media, and other digital platforms, seeing only the product’s image is not what the customers want anymore. Instead, they want the advanced experience of seeing the product in an almost 3D view with variations in texture, colour, and size.
For this, creating cosmetic renders of the products is the best solution for people to view the overall model of the product to judge their look, size, and placement. This type of virtual photography is useful for judging the look of the products on an e-commerce site and planning the marketing picture properly.
What do you mean by photorealistic rendering?
The process of creating top-grade cosmetic renders falls under the category of photorealistic rendering. This digital process operates a three-dimensional CAD model inside a software package for displaying the product’s digital image. This produces a rendered image copy of the real-life object highly similar to the actual product.
The process is very useful in product marketing as the professionals can show the view of the product from different angles instead of the still one-shot picture. Plus, if the product is still under production, but the marketing team has to design the final product image for advertisement, this works as an alternative.
What does rendering a design mean?
The procedure of turning a 3D design into a type of visual image is known as rendering the design. In the context of product design, the creators draw the product design in a realistic rendition via the computer.
What is the importance of cosmetic rendering in product marketing and design?
The process of cosmetic rendering, or photorealistic rendering to be more accurate, is useful for visualizing the end product in its functional stage before fully developing it. Thus, this procedure is often used to create rendered product designs before the full development process completes as a digital prototype.
The cosmetic renders show how the product will look in the room with its full size, colour, texture, and other design factors. Not to mention, it is possible to make product modifications in the rendered image if some parts do not appear as intended in the visual image as you originally planned.
While photorealistic rendering helps create the product design for production support, it is also useful for product marketing.
In the marketing campaign, the team can show the visual images in the new catalog for product launch ahead of production. Marketers can show the product in the 3D cosmetic renders at specific angles, in suitable locations, under specific lighting angles, etc.
Not only does this make the product look appealing to buyers, but also you can avoid excess costs in creating the full background elements for the ad picture.
Benefits of cosmetic renders for marketing products
There are overall many reasons why creating cosmetic visualisations of products is a better alternative for product marketing than regular images. Here are the notable benefits.
1. Avoid creating a physical prototype
You can create a virtual prototype of the product that the team of developers is creating ahead of time. The digitized 3D visual image will showcase the same elements that a physical prototype of the product typically shows when created before production.
However, creating physical prototypes exhausts more resources, like cost, material, and even time. The digital cosmetic rendered image works as a suitable alternative.
2. Prepare the 3D visualisation of future products
Let’s say a company plans to produce a full collection of items. For example, the developer wants to create and sell ten different avatars of a pop band’s members for miniature statues as merchandise. However, the plan is only at the conceptualized stage, and the production is not complete for all statues.
In this case, cosmetic renders of all of the product pieces will allow you to create and release the advertisement images ahead of time on the website. It reduces the cost of production overall since developers can avoid spending a lot of funding on creating multiple samples.
3. Proportion measurements
While creating the product-rendered images, you can better assess the final product’s overall structure. This is because the process allows developers to create realistic renditions of the final product before production. So, you can judge the size and shape of the model ahead of time with a relatively high accuracy level.
This is useful for product marketing to potential buyers. Indeed, they can understand the product’s overall size before getting the final product. For example, one can visually view the approximate size of a sofa in a room to decide if the size is suitable for their own room.
4. Possible to test the item before selling
With cosmetic rendering, marketers find it easier to create different product sample pictures. Indeed, you can check every look of the product on different platforms, like social media pages and websites. Then, customers can pre-order while the production of the actual product is still ongoing.
5. Improves marketing campaigns
For product marketing, the 3D product rendering process greatly improves the opportunities and styles. Manufacturers of products can send the photo of the item to the software which produces and reverts back 3D models in different design choices.
So, you can avoid waiting to create the whole décor, use the physical prototype, or do an extensive prototype. All stages of the marketing process occur digitally, which makes it possible for the marketing team to use the same digital model for different marketing campaigns.
Different Use Cases of 3D Cosmetic Renders for Promotion
The 3D cosmetic rendering process is useful in different styles for promoting the brand or products. Here are the common use cases:
- Marketing- Marketing can prepare stunning marketing images for different digital platforms to market them to varying audience groups.
- Presentations- Another way to use cosmetic renders to promote something is to use virtual images in presentations. Show the planned item to investors and customers before completing the design.
- Advertising- With 3D graphics, you can create engaging commercials with the products and advertise across mediums like online platforms, newspapers, magazines, etc.
Conclusion
Indeed, cosmetic rendering is useful for creating product images before production and is used for promotional requirements well. Before creating the item, you can easily prepare stylish and creative images for marketing that entices potential customers towards the products, shows them their full view, etc.
