It can be challenging to locate a market that is not competitive, and breaking into such a sector can be pretty challenging, mainly if one relies exclusively on word of mouth and other conventional marketing techniques. Several industries, including construction, architecture, interior design, real estate, etc., have embraced 3D animation, and its enormous advantages are clear. Instead of telling your clients about your project, you can demonstrate them using 3D animation, which will increase project sales.
Here are two types of 3D animation, nevertheless, before we talk about their advantages:
- Animated fly-through
- Animated walkthrough
An animated fly-through is a 3D video rendering of a project in its finished stage. It provides a general idea of how the project will seem as it is being built. These movies assist in giving clients and potential buyers explicit visuals of the project, leaving very little to the imagination. This aids in their decision-making, speeds up the signing of contracts and facilitates the sale.
An animated fly-through and an animated walkthrough differ in the following ways:
A fly-through focuses on the exterior of the building, presenting a bird’s eye view and showcasing the building’s environment, roofing materials, landscaping, garage doors, window frames, recreational spaces, etc. Both exhibit the finished product of the design. This might be a selling feature for the structure as people might start to picture the kinds of activities they can do there with their families. While a walkthrough concentrates on the interior of the building, highlighting the floors, door hardware, lighting fixtures, cabinet fixtures, and furnishings, it can elicit an emotional reaction and give you a sense of how the facility is used.
All these technologies’ primary goal is to increase the project’s sales.
How to make 3D animations for marketing?
Here’s how to make use of 3D animations for marketing and set your business out from the competition:
- Email Campaigns: Email marketing will always be one of the top platforms for marketing initiatives. There are several factors, though. You must combine compelling writing, clear messaging, and striking graphics to engage readers. What better way to accomplish this than by adding 3D animation to the emails you send?Using as few words as possible in emails is one of the significant challenges. Your email will become lengthier and less likely to be read as you use more words. This problem is solved if your email contains animation. Leave the talking to the animation videos and save your words!
- Educational Videos: Even if they are helpful, educational videos can be some of the hardest to keep viewers interested in. The prospects of keeping their interest are slim, given that their attention span is already at an all-time low and the information is boring. Animation is one thing that will hold their interest.A heart animation, for instance, will aid viewers in comprehending and remembering the four parts of the heart if you create a video about them.
- Presentations: For any business meeting, PowerPoint is a fantastic tool. You could argue that a strong PowerPoint slideshow is a requirement for any presentation. How, though, can you advance those slides? What makes your presentation unique compared to the tens of thousands of others your clients have viewed over their careers? Your presentations can have more life and depth than they previously had by using 3D animation.Think about it: after you’ve talked incessantly for five minutes, you will lose people’s interest. However, you’ll keep every client interested in what you have to say if you interject a 3D animation film throughout your speech. By using a 3D video, you might be able to convince some clients to choose you over your competitors.
- B2B marketing: Not every business meeting necessitates a 10- to 20-minute presentation in front of an audience of clients in a conference room. It might sometimes make all the difference in your 1:1 meeting to have a few tricks on your sleeve. Some B2B prospects you meet with will want to discuss your product face-to-face, where you can respond to any inquiries they may have about your project, service, or product.Once you’ve addressed their queries, it’s time to present your pitch. You will have an effortless approach to enter your final pitch if you have a 3D animation you can pull up on your phone, iPad, etc. The 3D animation may have provided them with the last bit of persuasion they required to make a decision that day or to “promise” to call you back in a few days. Having it will make you happy.
- Property Renderings: Are you trying to generate interest in a building or renovation project? Finding eligible prospects will require a significant amount of marketing. Your prospects may find it easier to visualise the planned property layout with 3D animation. It can display all of the specifics of your plans, including measurements and interior design concepts.Simply put, renderings will leave your clients with a lasting impression in their minds. Your renderings can create the enthusiasm you want and bring in a flood of offers for when your project is complete.
Common Applications
For product launches, marketing materials, and the design process, several sectors use 3D animation services. Typical applications comprise:
- Healthcare: Animated educational content is utilised by physicians and other healthcare professionals as a teaching or learning aid. Surgical techniques, human anatomy or organs, and the use of medical equipment are examples of content types.
- Architecture: You have likely seen many interior designs that 3D animated architectural services produce online. Animations are used by construction businesses to demonstrate the advancement of the building process. Additionally, furniture manufacturers use 3D animations to display their creations.
- Product design: To serve as explainer videos, manufacturers produce 3D animations. As the name implies, the video acts as a digital manual, demonstrating how to use the device or function.
- Engineering: 3D animation may provide a comprehensive picture of every component needed before engineering design services begin creating a physical thing, regardless of what it is. Depending on the programme being utilised, they can test the object’s durability and operation.
- Automotive: Engineering-like applications of 3D animation are seen in the vehicle design sector. Before being produced, cars and other forms of vehicles were drawn as digital, three-dimensional objects. This is how automotive engineers gain a general understanding of a vehicle’s performance, aerodynamics, fuel efficiency, and other characteristics.
- Transportation: 3D animation offers a comprehensive overview of how objects travel from point A to point B along precise routes on various vehicles for transportation and logistics applications. Based on the findings, engineers and construction drawing companies create a plan to increase efficiency.
Instead of video recordings, many product advertisements you see on TV and the Internet are 3D animated. Generating 3D animation may take longer than simply shooting film, depending on the level of detail required.
The beautiful thing about 3D animation is that it gives artists more opportunities to experiment. The animation’s characters and objects can all be digitally produced.
How to Market using 3D animation?
Effective 3D animations built around an interesting plot can work wonders for marketing initiatives. It increases sales in a variety of ways, including:
Compel your viewers to look once more
It is common knowledge that people pay attention to visuals more quickly than text. This strategy has been successfully employed by several advertisers who use striking pictures to win over their target audience. An image that captures the content of your project and enables simple assimilation should be utilised rather than writing extensive details about the project or proposal. As a result, a 3D image has a higher chance of eliciting a response from the intended audience than a flat 2D image. In contrast to 2D graphics, which are typically theoretical and sophisticated, 3D images provide a realistic and “simple to associate with” visual.
They are typically only able to be deciphered by experts in that discipline.
By offering a 3D video rendering, you may keep your audience interested while revealing additional details about your project without boring them. Because it depicts how their product will look when it is finished, the 3D video rendering will keep the audience’s interest. They will learn more and better comprehend the project, dazzling your audience or customer.
Incite discussion
Once you have their attention, you can encourage a conversation with them in which they can voice their thoughts, ideas, worries, and the like regarding the project. Due to the lack of interest in the project stemming from difficulties understanding the idea, 2D presentations hardly ever generate any interaction. By making your idea simple to understand, 3D representations might elicit an emotional response from your client or audience. Due to their trust in your brand, customers become more interested in your project and brand and are more inclined to use your services.
Brand promotion
Your brand is who you are in any market or sector, and it distinguishes you from the competition and gives you a competitive edge in the fiercely cutthroat market. Your audience will continue to think about you and your brand, thanks to 3D rendering. While some of your rivals may still use 2D designs, going one step further can make you stand out because it will be seen that you are up to date with technology. Your audience’s trust in your brand will rise as a result. Compared to 3D renderings, 2D plans are much simpler to forget. They allow you to show your originality and individuality through your selection of components, colours, etc.
Traffic on a website being diverted
The status of your website directly impacts your clientele’s influx, giving the prospective customer their initial impression of your expertise and a reason to choose to work with you or not. Including 3D models in your website’s content list will increase customer traffic and generation. The 3D video will work its magic, doubling even your numbers. SEO techniques like 3D video rendering will help you rank among the top search results. Your brand’s exposure, visibility, and awareness will all rise. Spreading the word about your brand is insufficient because it will only result in site visitors.
These website visits will become customers if you use 3D renders and 3D video renders on your site.
Boost your Return on Investment value (ROI)
Before completing the project, you may identify problems or mistakes in 3D models and figure out how to fix them, saving you money on unneeded repairs. This lowers expenses and boosts the project’s return on investment.
Your next job or contract may be yours if you set yourself out from your rivals.
Therefore, adding 3D rendering to your work should be your next course of action if you want to give your clients no choice but to buy from you.
Condensed Detailed Messages
You want to make the animation brief but evident in a world where consumers only have time to scan the headlines rather than a whole story. Oversimplification is a typical marketing strategy where a complex idea is conveyed to viewers in a brief statement.
A 3D animated video can help you condense lengthy content utilising an eye-catching structure and a well-balanced mix of colours and music. Some 3D product demo services might not comprehend all the intricacies, but at least they understand the overall concept.
Known for being tech-savvy
People recognise and evaluate your business based on how you interact with them. If you employ creative marketing content, most people will view your business as innovative. They will like that you are a freelance gadget design firm using contemporary technology to capture their interest, mainly if the actual content—not simply the 3D animation—contains related topics.
Clients adore innovative businesses. A basic but technically proficient marketing video can immediately generate viewers’ buzz. People remember your brand when they enjoy your advertisements.
Socially “Share”
Anyone can share something with their pals online if it is publicly accessible. A 3D animation might be shared online on a social network or video-sharing platform, much like all videos, music, photographs, and images. Nowadays, anyone and anything may be shared, reposted, and retweeted. However, an advertisement’s effective use of the structure and the content it conveys determine its ultimate worth.
People will share content that they find exciting and creative, and 3D animation can excel in both categories. As more people share the advertising online, lead generation grows tremendously.
Fun factor
Animation in three dimensions may be pretty fun. When viewers enjoy what they see, they immediately show greater interest in remembering and spreading the message to their social networks.
Having total control over everything makes using 3D character animation services as a marketing strategy extremely advantageous. You choose the animated video’s elements, each element’s appearance and sound effects, the movements of the actors, and other details.
If necessary, you can add some text or typography to improve the aesthetic effects. An inanimate object can come to life in 3D animation and interact with viewers in real life.
What 3D product animations are the most well-liked?
A 360-degree product presentation shows the product from all angles, its colours, textures, buttons, and other vital features. Here is one of our illustrations of what it might resemble. Any product, such as a chair, bed, or shower stall, has this choice. Such a presentation has countless options; depending on preferences, we may change the tempo, colours, zoom in and out, lighting, and even add some text.
The second method uses full animation and aims to show the move’s subtleties, angles, and textures. This delivers a precise impression of the goods before purchase and even enables us to touch them briefly with our eyes. This visual presentation demonstrates the high-quality information in each feature and capacity and allows the mind and eyes to be relaxed while seeing an easily understandable form of data.
