# XO3D — Director-led product CGI studio > XO3D is a director-led product CGI studio for tech, industrial, and premium consumer brands. We produce launch films, product visuals, and interactive 3D experiences that help brands launch, communicate, and sell at the standard their product deserves. Studio in Stevenage, UK. New York representation. XO3D ("Engineered Beauty") works with brands that need more than attractive imagery. We produce visual content that supports product launches, reflects manufacturing quality, and helps people understand what makes a product worth choosing. Every project has a Creative Director. Every frame has an intention. We never render without a reason. The studio is rated 5.0 from 76 verified Google reviews. Selected clients include Sony, Ferrari, Burberry, Imperial College London, Pod Point, Dojo, D'Addario, Glen Dimplex, ROEST, Gandour, Plumis, AIRDRI, The G-LAB, Petalite, Nanuskate, ImageNova. Featured in BBC The Apprentice, The Telegraph, KeyShot World, Web Excellence Awards, Innovation & Excellence Awards. ## Studio programmes How XO3D engages with brands. These are the strategic offers that wrap our production services into outcomes. - [Launch Visuals](https://xo3d.co.uk/services/launch-visuals/): Everything a product launch needs — hero film, stills, social formats, press assets — built from a single 3D asset library so quality is consistent across every channel. - [Product CGI Films](https://xo3d.co.uk/services/product-cgi-films/): Director-led films that make a product impossible to ignore — from hero launch pieces to full campaign suites. - [CGI Solutions](https://xo3d.co.uk/services/cgi-solutions/): A flexible studio engagement for brands that need a mix of CGI deliverables — film, stills, interactives, AR — across multiple touchpoints. - [Visual Content Partnership](https://xo3d.co.uk/services/visual-content-partnership/): A dedicated CGI studio for brands launching and marketing product regularly — consistent output, one creative direction. - [Technical CGI](https://xo3d.co.uk/services/technical-cgi/): For products where engineering accuracy matters as much as visual quality. Built from CAD, reviewed by engineers. ## Production services The disciplines XO3D produces. Most projects combine multiple services into a single visual content suite. - [Product Animation](https://xo3d.co.uk/services/product-animation/): Premium product films for campaigns, launches, and ads. Photoreal motion built around the product story. - [3D Product Rendering](https://xo3d.co.uk/services/3d-product-rendering/): Studio-grade still imagery that converts and scales — ecommerce, packaging, paid social, print. - [Product Interactives](https://xo3d.co.uk/services/product-interactives/): Real-time interactive product experiences for modern websites — turntables, configurators, explainers. - [Product Modelling](https://xo3d.co.uk/services/product-modelling/): Production-ready 3D assets engineered for reuse across animation, stills, AR, and interactive deliverables. - [Product AR](https://xo3d.co.uk/services/product-ar/): Real-time AR product previews for web and mobile — buyer confidence at the moment of decision. ## Selected case studies Recent project work. Full archive at the case studies index. - [Nanuskate — Modular skate ramp animation](https://xo3d.co.uk/case-studies/nanuskate-skate-ramp-animation/): Pre-launch CGI suite that communicates modularity, portability, and premium build to early customers, investors, and stakeholders. - [Petalite — 1MW EV charger animation](https://xo3d.co.uk/case-studies/petalite-ev-charger-animation/): Engineering-grade visualisation built from evolving CAD, with realistic cable motion and stakeholder-ready renders. - [Sony WF-C710 — Wireless earphones animation](https://xo3d.co.uk/case-studies/sony-wireless-earphones-animation/): Feature-led animation (water resistance VFX, colourway suite) plus CGI compositing for ImageNova x Sony. - [ROEST — Coffee roaster 3D animation & CGI renders](https://xo3d.co.uk/case-studies/roest-coffee-roaster-animation/): Macro animation of the roasting drum — a view traditional photography cannot capture — plus full marketing render suite. - [The G-LAB — Keyz Hydrogen gaming keyboard](https://xo3d.co.uk/case-studies/g-lab-gaming-keyboard-animation/): 30-second animated showcase with vivid colourways, RGB lighting, and ergonomic detail, with bespoke sound design. - [AIRDRI — Hand dryer CGI](https://xo3d.co.uk/case-studies/airdri-hand-dryer-cgi/): Full marketing render library plus airflow visualisation animations for commercial washroom hand dryers. - [Bloq.it — Smart locker animations & renders](https://xo3d.co.uk/case-studies/bloq-smart-locker-animations-renders/): Animation suite plus full product render library for a connected logistics startup. - [Plumis Automist — Fire suppression interior VFX](https://xo3d.co.uk/case-studies/plumis-automist-interior-vfx-animation/): Photoreal interior animation with VFX smoke and fire — visualising a life-safety product in context. - [Rollink Flex 360 — Collapsible suitcase](https://xo3d.co.uk/case-studies/rollink-flex-360/): Product CGI plus real-time colourway interactive configurator. - [Case Studies index](https://xo3d.co.uk/case-studies/): All 29 published case studies. ## Use cases — where CGI replaces other production methods Practical commission contexts buyers come to XO3D for. - [Pre-manufacture visualisation](https://xo3d.co.uk/use-cases/pre-manufacture-visualisation/): Marketing the product before manufacturing exists. CAD becomes CGI becomes campaign. - [Investor presentations](https://xo3d.co.uk/use-cases/investor-presentations/): Stakeholder-ready visuals when the prototype isn't camera-ready. - [Crowdfunding CGI](https://xo3d.co.uk/use-cases/crowdfunding-cgi/): Campaign visual content that pre-orders a product into existence. - [Trade shows & exhibitions](https://xo3d.co.uk/use-cases/cgi-for-trade-shows/): Hero film, looping renders, and large-format stills that hold their own on a stand. - [CGI for ecommerce](https://xo3d.co.uk/use-cases/cgi-for-ecommerce/): Hero, silo, lifestyle, and detail renders engineered for product detail pages and retailer listings. - [CGI for paid social](https://xo3d.co.uk/use-cases/cgi-for-paid-social/): Aspect-ratio-aware product cuts for paid performance creative. ## Industries - [Consumer electronics](https://xo3d.co.uk/industries/consumer-electronics/) - [EV & cleantech](https://xo3d.co.uk/industries/ev-cleantech/) - [Home appliances](https://xo3d.co.uk/industries/home-appliances/) - [Industrial & engineering](https://xo3d.co.uk/industries/industrial-engineering/) - [Gaming & esports](https://xo3d.co.uk/industries/gaming-esports/) - [Food & drink](https://xo3d.co.uk/industries/food-drink/) - [Beauty & cosmetics](https://xo3d.co.uk/industries/beauty-cosmetics/) - [Automotive & mobility](https://xo3d.co.uk/industries/automotive-mobility/) - [Luxury goods](https://xo3d.co.uk/industries/luxury-goods/) - [Medical & Health Tech](https://xo3d.co.uk/industries/medical-health-tech/) ## Studio & approach - [Our Philosophy](https://xo3d.co.uk/our-philosophy/): The XO3D manifesto — Engineered Beauty, three questions before any software opens, principles of Precision / Conviction / Restraint, founder profiles. - [About XO3D](https://xo3d.co.uk/about-us/): Studio background, founding story, what XO3D is and isn't. - [The Team](https://xo3d.co.uk/team/): Profiles of every full-time studio member, directors and artists. - [Process](https://xo3d.co.uk/process/): How an XO3D project runs — discovery, direction, production, review, delivery. - [Investment](https://xo3d.co.uk/investment/): How XO3D scopes and structures an engagement, and what buyers get for it. - [Press & recognition](https://xo3d.co.uk/press/): Awards, features, and recognition. ## Founders & creative leadership - Thomas Howcroft — Founder & Director ([Profile](https://xo3d.co.uk/team/thomas-howcroft/)) - Alex Mann — Co-Founder & Creative Director ([Profile](https://xo3d.co.uk/team/alex-mann/)) - Connor Hamilton-Smith — Senior Artist ([Profile](https://xo3d.co.uk/team/connor-hamilton-smith/)) - Jack Robertson — Lighting & Rendering ([Profile](https://xo3d.co.uk/team/jack-robertson/)) ## Studio location - Studio: Business and Technology Centre, Bessemer Drive, Stevenage SG1 2DX, UK - New York representation: 244 Fifth Avenue, Suite A252, New York NY 10001, US ## Company details - Legal name: XO3D Ltd - Company No. 11876020 (UK Companies House) - VAT: GB 394 5800 68 - Founded: 2017, incorporated as XO3D Ltd 2019 - Phone: +44 (0)20 3488 3437 - Email: info@xo3d.co.uk - Reviews: 5.0 / 76 verified on Google ## Editorial library — thinking, guides, resources Long-form writing for marketing leaders, brand directors, and engineering teams commissioning CGI. - [Thinking hub](https://xo3d.co.uk/thinking/): Essays from XO3D directors on direction, craft, and the discipline of premium product CGI. - [Material Obsession](https://xo3d.co.uk/thinking/material-obsession/) by Connor Hamilton-Smith: Why XO3D's approach to materials is the difference between "rendered" and "real". - [The Brief We Wish We Got](https://xo3d.co.uk/thinking/the-brief-we-wish-we-got/) by Alex Mann: How great briefs work, and how to write one. - [Why The Best CGI Is Invisible](https://xo3d.co.uk/thinking/why-best-cgi-is-invisible/) by Thomas Howcroft: The frame where viewers stop noticing it's CGI is the frame XO3D aims for. - [Resources hub](https://xo3d.co.uk/resources/): Scoping guides, brief templates, and decision frameworks for CGI buyers. - [Guides hub](https://xo3d.co.uk/guides/): Technical and process guides — CGI glossary, software comparisons, workflow explainers. - [Blog](https://xo3d.co.uk/blog/): 200+ archive posts on product CGI, animation, rendering, marketing, and adjacent topics. - [News](https://xo3d.co.uk/news/): Studio updates, project announcements, and industry coverage. - [Films](https://xo3d.co.uk/video-gallery/): Browsable archive of XO3D production work. - [RSS feed](https://xo3d.co.uk/rss.xml) / [Atom feed](https://xo3d.co.uk/atom.xml): Combined Blog + News feed, newest first. ## Contact - [Contact XO3D](https://xo3d.co.uk/contact-us/): Start a brief or book a 15-minute discovery call. - For new project enquiries: include product category, launch timeline, intended channels, and budget range if known. - Response time: within one working day from the founding team. ## Optional Deeper material — useful if your context allows it. - [Privacy Policy](https://xo3d.co.uk/privacy-policy/) - [Terms & Conditions](https://xo3d.co.uk/terms-and-conditions/) - [Sitemap](https://xo3d.co.uk/sitemap/) — full directory of every page on the site. - [XML sitemap](https://xo3d.co.uk/sitemap-index.xml) — machine-readable index of all URLs. - [Video sitemap](https://xo3d.co.uk/sitemap-video.xml) — machine-readable index of all video assets.