Precision.
We build from CAD-level accuracy. Our materials, reflections and textures are not approximations — they are engineered to match the physical world.
Our Creative Philosophy
Engineered Beauty.
We believe the most compelling CGI begins where engineering precision meets visual conviction.
Most CGI is invisible. Not invisible because it is subtle — invisible because it is forgettable. The product sits in the centre of the frame. The light hits from the obvious angle. The camera moves exactly where you expect it to. And then it ends, and you remember nothing about it except that it existed.
We started XO3D because we believed something different was possible. We work with products that are engineered with intention — devices, systems, and objects that represent months or years of design decisions. Our job is to find the visual argument inside that engineering and make it impossible to ignore.
That requires obsession.
The angle of light on a precision-machined surface. The way a material reads at 4K and whether the specular highlight feels earned or artificial. The camera path that reveals a mechanism in exactly the right sequence. These are the decisions we discuss before a single frame is rendered.
We are not a rendering house.
We are not a post-production facility.
We are a studio with a creative director on every project — someone who asks not just how does this look, but what should the viewer feel about this product that they didn’t feel before? We believe the best product CGI is invisible for a different reason: not because nothing happened, but because everything that happened feels inevitable. The right light in the right place. The right material telling the right story. The right frame earning the right response.
If you have a product that deserves to be seen at its best — and the ambition to show the world what it is capable of — we should talk.
How we think
Three questions we ask before we open any software.
Every project begins with the same conversation. The answers shape every camera, light and material decision that follows.
- 01
What does the viewer need to feel in the first three seconds?
Before we build anything, we agree on the emotion of the piece. What does this product need to communicate — and what is the fastest, most honest visual route to that feeling? The answer to that question shapes every camera, light and material decision that follows.
- 02
What does this material do that no other material does?
We don’t apply materials from a library. We build them from physical reference — studying how brushed aluminium, soft-touch polymer, or anodised metal actually behaves under different light conditions and reconstructing that behaviour in our render engine. The result is surfaces that read as real, not rendered.
- 03
What does this camera angle say about the product’s character?
The camera is a creative instrument. We treat every shot as a deliberate editorial choice: what does this angle reveal about the product’s purpose? What does this movement suggest about its quality? The best camera paths in our work are the ones where the viewer never thinks about the camera — they think only about the product.
What we stand for
Conviction.
Every project has a Creative Director. Every frame has an intention. We never render without a reason — and we never deliver without asking if the frame earns its place.
Restraint.
The best CGI removes the unnecessary before it adds the dramatic. We obsess over what to leave out as much as what to put in. Silence, space, and stillness are as important as motion.
The founders & creative leadership
Thomas Howcroft
Founder | Director
‘The moment I believe in a brief is the moment the project becomes interesting.’LinkedIn
Connor Hamilton-Smith
Head of 3D
‘If the material doesn’t behave the way the real object would, the viewer knows — even if they can’t say why. That’s the thing we’re always solving.’LinkedIn
Featured work
Work we are proud of.
Start the conversation
If you have a product that deserves to be seen at its best, tell us about it.
We are selective about the projects we take on — not because we are precious, but because we do our best work when we believe in the brief. Tell us what you are working on.