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Architectural Animation

Learn about architectural animation and its applications.


Architectural animation refers to the process of making a concise architectural movie on the computer. This computer-based building helps to create landscaping models for vehicles as well as moving people.

Architectural animation is very different from an architectural rendering procedure. In the case of architectural rendering, only a single image from one particular viewpoint is used to create architectural animation. However, in architectural animation, thousands and even hundreds of images are combined to create a video.

The images used for architectural animation are combined and played in a series so that they create a movie-like effect. Although it feels like it is a computer-based generated movie, it feels as if it is recorded in a camera. Since a computer is used for 3D animation, it helps to create a real lifelike impact. Architectural animation plays an important role in developing or strengthening a relationship with that of the surrounding area. Architectural rendering may or may not be used with architectural animation.


Likewise, Architects are one of the biggest users of Architectural Animation. This is because it helps key decision-makers understand the idea and view of the Architects mind, we all know images speak louder than words. Most importantly, 3D Animation is the key to easy planning permission and a sure way to win your next job.

Property Developers are another big user of Architectural Animation. This is because using photo-realistic imagery of buildings that have not yet been built help make sales much faster.

Firstly, you as a homeowner can utilise Architectural Animation to see what your new renovations will look like. Secondly, you can design your new dream home and have it brought to light in an amazing fashion before the development has begun.

In addition, Landscape Designers use Architectural Renderings to communicate design ideas to their clients in the best way possible. Whereas using Architectural Visuals often helps sell the project in a way that idealizes the landscape and helps to create the perfect images.

Similarly, to the others, Estate Agents use Architectural Animation in their work because they can show the properties they are trying to sell in a much more appealing light than just a boring photo.

Architectural visuals are used by property investors for a variety of purposes. For instance, they might wish to promote a brand-new commercial structure that is still under construction.

When property developers take a project to a marketing company, usually they need Architectural Visualisation to show off the properties in all the best ways possible to make the development look amazing. Therefore creating the groundwork for the marketing team to advertise the properties.

Game Designers are another great example of where Architectural Rendering is used. These designers use Arch Vis to show off their ideas to co-workers before the game has been developed.

Designing how a building may look for a certain film is another ability of architectural visualisation, helping CGI artists to bring the vision of the director to life through the communication of imagery.

beach villa sunset architectural cgi visual residential beach front property villa render cgi


Millions of architectural projects are circulated around the world every year. However, it is only necessary to provide the best to the clients. Architectural animation has come a long way and can contribute to the development of properties. Furthermore, the use of CGI also contributes to enhancing the overall qualities of the project.

If you want to stay on edge as an architect, you should work on providing the best to your clients. Hence, in situations like these, it becomes essential to cater to the needs of the audience. The audience today is no longer attracted by drawing, but by visuals. Hence, it would help if you focused on creating a visualising architecture.

The 3D animation further plays an important role in enhancing the impact of the project. Nowadays, most architects are adopting 3D animation. One of the main reasons businesses did not adopt this procedure earlier is that animation in the 90s was very expensive. However, with the rapid advancements in technology and the coming of computers, tablets, and devices, visualising architecture can be created in a few hours. Initially, 3D animation, architecture took hours, but today it takes only a few minutes.

Using 3D animation, architecture for your proposed project can help to increase the chances of sales. The visualisation architecture can suit businesses of all types and help maintain a clean line of communication between architects and customers.

If you want to develop a 3D architectural animation for your next building project, it can increase sales chances.


With the help of 3D animation, you can present your project clearly to the audience. The clients will eventually get a clear view of the project. What would have been available to the clients after the project eventually became available before the completion.

The client will get to experience the property’s realistic view and eventually get a thorough idea about the textures, lighting, floor walls, and even more. The coming in of artificial and natural lighting will be taken care of, which would eventually help to enhance the overall look of the property. As a result, the clients can experience the 3D walkthrough of the property.

The animation is created in the MPEG, avi, or Mobi files format. Hence, it is very easy to use these. You can eventually embed them into your presentations. The customers will not need to physically visit your office to get a realistic view of the property. You can either put up the 3D architectural animation on your company website or share them on social media. As a result, the customers would get to view the files from anywhere they want as per their convenience.

Visualising architecture is going to help you with the projects. 2D projects often fail to create an impact. However, 3D animations can do that for you. With the help of 3D visualisation architecture, you can create aerial view renderings, virtual tours and 3D floor plans. As a result, you can indulge in showcasing different parts of the project realistically.

You can implement different techniques to create a fine interior as well as exterior details of the project. 3D architectural animation plays an important role in understanding the nature of designs, which can be beneficial for you as well as your clients.

You can save a lot of time and money with the help of 3D animation. You will not have to rely on the physical model to finish with designing.

As architects, you can finalise the corrections through the 3D animated model itself. Once it is done, you can start working on other aspects. Once the model is finalised, you will be able to deliver your clients exactly what they’re looking for.

Furthermore, you can also create a printed 3D model using the information. All you will need to do is provide dimension and scaling. The 3D printer would, however, do the rest. It is one of the best ways to save time on construction. You would be able to focus on creating a far more realistic version of the building.

Architectural 3D walkthroughs are one of the best-used animations in the architectural design. It comprises different features which often cannot be included in one single image.

Reputed architects and companies are focusing on building walkthrough services that can help real estate agents build property faster. If you have a building design or concept in mind, you need to get in touch with a professional architect. You might as well convince them to use animations for the designs. However, it is up to them to decide whether they want to invest in your project or not.

If you have a tech-savvy customer base, you’re going to win their hearts with this design.



To begin an architectural visualization project, clients provide all the information required. For arch vis, things such as drawings, design specifications, sketches, mood boards, or other types of information clients may have been presented to us.



We will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. This helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.



Work is begun as soon as we understood all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.



A draft 3D render is presented to clients for comments and review. Then, adjustments are made.



Penultimately, acceptance is given from the client for final processing.



The final 3D visuals are presented, after post-production, in high resolution with full quality lighting, reflections, glossiness, and materials.



Although we do not need all of the above, these will make the project much smoother. Read further here.




At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.



XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.




We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.




With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.




Ensuring the smoothest process. We deliver quality work on time.




Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


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Architectural animation is the use of computer-generated graphics and animation techniques to create visual representations of architectural designs, including buildings, landscapes, and interior spaces.

Architectural animation can help architects, builders, and real estate developers to communicate their vision to clients, investors, and stakeholders. It can also help to identify design flaws, improve spatial understanding, and simulate the experience of being inside a building before it is constructed.

There are several software options available for architectural animation, including 3D Studio Max, SketchUp, Rhino, Blender, and Maya. The choice of software often depends on the specific needs of the project and the preferences of the animator.

The time required to create an architectural animation can vary widely depending on the complexity of the project and the level of detail required. Simple animations can be created in a matter of hours, while more complex projects may take several weeks or months to complete.

The cost of an architectural animation can also vary depending on the complexity of the project and the level of detail required. Simple animations may cost a few hundred dollars, while more complex projects can cost thousands or even tens of thousands of dollars. It is important to work with a reputable animation company that can provide a detailed quote and timeline for the project.Regenerate response