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3D Product Animation

Bring Your Device to Life with Engaging Product Animations that Captivate Your Audience!




3D Product Animation involves using computer rendering programs to create CGI videos (computer-generated imagery). It’s a marketing tool designed to capture potential buyers’ attention and educate them about the product’s features and benefits.

So, what exactly is product animation? It’s the art of leveraging CGI software and the creativity of 3D animators to produce CGI videos. With 3D product animation, you can show your product’s features through captivating visuals, seamless transitions, and eye-catching effects. At the same time, showcasing the product in the most engaging and informative way possible. Gone are the days of struggling to explain a product’s unique selling points through static images or lengthy descriptions. 



In today’s business world, product animations are changing marketing. Companies like Apple and Samsung use animation for unique ads. Videos that were impossible to produce using live-action studios can now be created using VFX. Animation in advertising brings products to life, blurring the line between virtual and reality. 3D marketing videos are a game changer when it comes to content marketing. Animation has advanced to offer an incredible level of immersion. These lifelike animations mesmerize the target audience and allow them to explore a product’s features and details in a new way.



Utilising animation, creative directors can craft captivating and innovative videos that effectively accelerate product promotion and engagement. 3D Videos help you tell people about your product features quickly. They’re fantastic for fixing tricky marketing problems, like when pictures make it hard for people to understand what your product is all about. Or even when a product has not yet been produced. 







Companies of all sizes leverage animations to showcase their offerings. Whether they sell consumer electronics, home appliances, fashion items, automotive parts, or any other product, businesses use animations to highlight features, demonstrate functionality, and create visually appealing content for marketing and advertising campaigns.

Professional 3D animations are used by product manufacturers for many different reasons. Firstly, products can be visualised well before the final product is manufactured. Secondly, videos can be shared across social media to gain traction for the new product design release. Taking pre-orders is always a bonus. In addition, multiple different configurations of the product can be seen quickly, including as many different colour variations as can be thought.

How would product animations help designers? Well, first of all, it would help them to sell their idea to key decision-makers, which would help them launch their product to the market. For example, to gain more funding for the development of the new idea, or to secure a big retail company to sell their product when it is launched.

When launching new products, marketing assets are essential. Product animation is one of the most powerful tools in the arsenal of online advertising, whether sending videos to prospective customers or making presentations. Likewise, social media adverts are much more successful when they are animations over still imagery. Marketing videos are the way forward for any advertising campaign. They are the best way to tell the product’s story.

Online retailers benefit from product animations to provide a more immersive shopping experience for their customers. Animations allow potential buyers to view products from different angles, see how they work, and get a better understanding of their size, dimensions, and functionality.

Educational institutions, such as universities, vocational schools, and training centres, utilize product animations as teaching tools. They help students understand complex concepts, demonstrate engineering principles, and simulate real-world scenarios.

Product animations are valuable resources for presenters, sales representatives, and trade show exhibitors. They enhance presentations, enabling speakers to effectively communicate the unique features and benefits of products to potential clients.



Use Cases.

  • Homepage Displays: Showcasing product animations on the homepage can immediately grab visitors’ attention and communicate the value proposition effectively.
  • Product Pages: Enhancing product descriptions with animations helps provide a better understanding of the product, showcasing how it works, its benefits, and its features dynamically.
  • Engagement Content: Short, engaging product animations can increase interaction on platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Advertisements: Animated ads on social media platforms can be more effective in capturing the attention of potential customers, as they can stand out in a crowded feed.
  • Banner Ads: Animated banners are more eye-catching than static images, increasing click-through rates on digital advertising platforms.
  • Video Ads: On platforms like YouTube or within mobile apps, animated product videos can serve as compelling advertisements to capture interest and drive traffic.
  • Newsletters: Including product animations in email newsletters can increase engagement and click-through rates.
  • Product Launch Announcements: Sending out animated teasers or explanations of a new product can generate excitement and interest among your email subscriber base.
  • Booth Displays: Using product animations in your trade show booth can attract attendees, making your stand more engaging and informative.
  • Presentations: Incorporating animations into presentations or pitches can help convey the value and functionality of your product to potential partners, investors, or customers.
  • Internal Training: For companies with complex products, animations can be used for internal training to help staff understand and sell the product more effectively.
  • Customer Education: Post-sale animations can be used to guide customers on how to set up, use, or troubleshoot the product, enhancing customer satisfaction and reducing support queries.
  • Kickstarter or Indiegogo: For products in the development stage, animations can help convey the concept and functionality to potential backers, making crowdfunding campaigns more compelling and understandable.






Project Checklist.

Although companies do not need all of the above, these will make the project much smoother.





For example, below, we have presented a range of different product animation services that are usually combined into a package of well-thought-out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.

Animated Colourways.

There is no more time for boring and uninteresting presentations about products. Rather, we should welcome animated colourways which present our products in a completely different way. Your viewers will be fascinated by them; they won’t be able to take their eyes off those things that you create anymore. Such kind of animation attracts attention, appeals to feelings and provokes interest thus making your advertisement campaign on social media even more successful than ever before.

These animations are not only visually stunning but also very practical. The simplicity of the process makes it cost-effective while retaining high quality standards. All you need to do is create a few 3D renders with post-production techniques added by professionals – and there you have it! Your products will become stars of any show; they will engage crowds like never before leaving unforgettable memories behind.

Product Turntables.

Step into the world of product turntables—an indispensable tool for showcasing products in e-commerce settings with captivating simplicity. Imagine being able to present your products from every angle, offering your customers an immersive 360-degree perspective that surpasses the limitations of flat images.

In the realm of online shopping, where visual representation is paramount, static images often fall short in capturing the true essence of a product. Enter the dynamic realm of turntable product animations. With a smooth rotation, these animations effortlessly guide the viewer through a comprehensive visual experience, revealing every curve, detail, and nuance of your product.

Product Instructional Animations.

Instructional animations are like super helpful 3D videos that teach you how to do stuff. They’re like having a really cool teacher right on your screen! These 3D videos show you step-by-step how to do things, like putting together furniture, using machines, or learning how to use a new computer program. They make learning easy and fun by showing you exactly what to do, just like magic!

Exploded Animations.

Imagine you’re looking at an excellent animation that shows all the parts of a toy or a gadget spread out as they explode! These product animation videos are called exploded animations, and they’re super interesting because they let you see inside stuff that you usually can’t see. An engine animation is a great example of something that would benefit from exploding 3D videos.

Usually, you only see the outside of things. Still, with exploded view animations, you can see all the little pieces that make up a product and how they fit together. It’s like taking a journey through the insides of something! These animations are like magic pictures that help you understand how things work, showing how each part helps make the product excellent. They make learning about stuff fun and easy!

Infographic Animations.

Imagine looking at an astounding picture that tells you all about a toy or a gadget. These pictures are called infographic animations, and they’re like magic! They show all the essential details and benefits of a product in a fun and easy way.

You might see them on places like Amazon when you’re shopping online. They’re like super pictures that make products look even better!
Infographic animations use excellent photographs and words to tell you everything you need to know about a product. They’re like a secret weapon for getting people excited about buying stuff!

Teaser Product Animations.

Imagine watching an excellent preview of a new toy or game before it comes out. That’s what teaser animations are! They’re like sneak peeks that get everyone excited about a new product.

Tech companies use these unique animations to show off the best parts of their new gadgets or toys. They’re super detailed and make you curious about what the product can do.

Teaser animations are like magic because they make you want to see the product yourself. They use fantastic pictures and sounds to excite you and want to try the new stuff!



What is 3D product animation?

A 3D artist uses computer rendering programs to create a computer-generated video specifically for products. These videos can be used for many reasons, primarily as marketing assets for advertising campaigns. Product animation is a marketing tool designed to capture the attention of potential buyers and educate them about the product’s features and benefits.

Product animations are used across a variety of industries, but they’re prevalent for products that might be difficult to explain with static images or a traditional video shoot. For instance, tech products with complex features can benefit significantly from a clear and concise animation.

Some of the best softwares for 3D product animation include, Keyshot, Cinema 4D, Maya, Houdini, Blender and 3DS Max.

The cost of product animation can vary greatly depending on the complexity of the project. Generally, a basic product animation can range from £500 to £2,000, while more complex projects can cost anywhere from £2,000 to £50,000 or more.

A 3D animation is a complex process. It starts with a storyboard and then moves to modelling. A 3D model is needed for aniamtion, once it is created it is animated using transitions and different aniamtion options to create a video of clips. Finally composited in After effects or other.