![\"XO3D](\"https://xo3d.co.uk/wp-content/uploads/2022/12/LOGO-WHITE-1.svg\"){kind=logo}
\t\t\t\t![\"Thomas-Howcroft-XO3D](\"https://xo3d.co.uk/wp-content/uploads/2025/04/Thomas-Howcroft-XO3D-founder.webp\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFounder of XO3D | Product Rendering Expert
BA Honours Design & Marketing
WHAT IS 3D
PRODUCT
ANIMATION?
\t\t\t\tDefinition.
\t\t\t\t3D Product Animation involves using computer rendering programs to create CGI videos (computer-generated imagery). It’s a marketing tool designed to capture potential buyers’ attention and educate them about the product’s features and benefits. A Product animation agency creates these using very powerful computers.
So, what exactly is product animation? It’s the art of where a product animation company leverages CGI software and the creativity of 3D animators to produce CGI videos. With 3D product animation, you can show your product’s features through captivating visuals, seamless transitions, and eye-catching effects. At the same time, showcasing the product in the most engaging and informative way possible. Gone are the days of struggling to explain a product’s unique selling points through static images or lengthy descriptions.
\t\t\t\t\t\t\t\tUNBOUND CREATIVITY.
\t\t\t\tValue.
\t\t\t\tIn today’s business world, product animations are changing marketing. Companies like Apple and Samsung use 3D animated video for unique ads. Videos that were impossible to produce using live-action studios can now be created using VFX. Animation in advertising brings products to life, blurring the line between virtual and reality. 3D marketing videos are a game changer when it comes to content marketing. Animation has advanced to offer an incredible level of immersion. These lifelike animations mesmerize the target audience and allow them to explore a product’s features and details in a new way.
\t\t\t\t\t\t\t\tIn today’s business world, product animations are changing marketing. Companies like Apple and Samsung use animation for unique ads. Videos that were impossible to produce using live-action studios can now be created using VFX. Animation in advertising brings products to life, blurring the line between virtual and reality. 3D marketing videos are a game changer when it comes to content marketing. Animation has advanced to offer an incredible level of immersion. These lifelike animations mesmerize the target audience and allow them to explore a product’s features and details in a new way.
\t\t\t\t\t\t\t\tTELL THE STORY.
\t\t\t\tCreativly.
\t\t\t\tUtilising animation, creative directors can craft captivating and innovative videos that effectively accelerate product promotion and engagement. 3D Animated Videos help you tell people about your product features quickly. They’re fantastic for fixing tricky marketing problems, like when pictures make it hard for people to understand what your product is all about. Or even when a product has not yet been produced.
\t\t\t\t\t\t\t\tHOW CAN PRODUCT
ANIMATION HELP YOU?
\t\t\t\tRefinement.
\t\t\t\t\n\t\t\t\t\t Businesses & brands \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tCompanies of all sizes leverage a product animation agency to showcase their offerings. Whether they sell consumer electronics, home appliances, fashion items, automotive parts, or any other product, businesses use animations to highlight features, demonstrate functionality, and create visually appealing content for marketing and advertising campaigns.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t Product manufactueres \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tProfessional 3D animations are used by product manufacturers for many different reasons. Firstly, products can be visualised well before the final product is manufactured. Secondly, videos can be shared across social media to gain traction for the new product design release. Taking pre-orders is always a bonus. In addition, multiple different configurations of the product can be seen quickly, including as many different colour variations as can be thought.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t Product designers & engineers \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tHow would product animations help designers? Well, first of all, it would help them to sell their idea to key decision-makers, which would help them launch their product to the market. For example, to gain more funding for the development of the new idea, or to secure a big retail company to sell their product when it is launched.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t Advertising agencies \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tWhen launching new products, marketing assets are essential. Product animation is one of the most powerful tools in the arsenal of online advertising, whether sending videos to prospective customers or making presentations. Likewise, social media adverts are much more successful when they are animations over still imagery. Marketing videos are the way forward for any advertising campaign. They are the best way to tell the product’s story.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t E-Commerce platforms \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tOnline retailers benefit from product animations to provide a more immersive shopping experience for their customers. Animations allow potential buyers to view products from different angles, see how they work, and get a better understanding of their size, dimensions, and functionality.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t Training & education \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tEducational institutions, such as universities, vocational schools, and training centres, utilize product animations as teaching tools. They help students understand complex concepts, demonstrate engineering principles, and simulate real-world scenarios.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t Presentations & sales pitches \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tProduct animations are valuable resources for presenters, sales representatives, and trade show exhibitors. They enhance presentations, enabling speakers to effectively communicate the unique features and benefits of products to potential clients.
\t\t\t\t\t\t\t\tWHERE ARE
3D PRODUCT
ANIMATIONS USED?
\t\t\t\tUse Cases.
\t\t\t\tCHECK OUT SOME ANIMATION PROJECTS BELOW
\t\t\t\tDemonstation.
\t\t\t\tHOW TO CREATE
3D PRODUCT ANIMATIONS?
\t\t\t\tProcess.
\t\t\t\tWHAT DO I NEED TO GET STARTED?
\t\t\t\tProject Checklist.
\t\t\t\tAlthough companies do not need all of the above, these will make the project much smoother.
\t\t\t\t\t\t\t\tPRODUCT RENDERING WORKFLOW
\t\t\t\tExecution.
\t\t\t\tDIFFERENT TYPES
OF PRODUCT ANIMATIONS
\t\t\t\tExamples.
\t\t\t\tFor example, below, we have presented a range of different product animation services that are usually combined into a package of well-thought-out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.
\t\t\t\t\t\t\t\tAnimated Colourways.
\t\t\t\tThere is no more time for boring and uninteresting presentations about products. Rather, we should welcome animated colourways which present our products in a completely different way. Your viewers will be fascinated by them; they won’t be able to take their eyes off those things that you create anymore. Such kind of animation attracts attention, appeals to feelings and provokes interest thus making your advertisement campaign on social media even more successful than ever before.
These animations are not only visually stunning but also very practical. The simplicity of the process makes it cost-effective while retaining high quality standards. All you need to do is create a few 3D renders with post-production techniques added by professionals – and there you have it! Your products will become stars of any show; they will engage crowds like never before leaving unforgettable memories behind.
\t\t\t\t\t\t\t\tProduct Turntables.
\t\t\t\tStep into the world of product turntables—an indispensable tool for showcasing products in e-commerce settings with captivating simplicity. Imagine being able to present your products from every angle, offering your customers an immersive 360-degree perspective that surpasses the limitations of flat images.
In the realm of online shopping, where visual representation is paramount, static images often fall short in capturing the true essence of a product. Enter the dynamic realm of turntable product animations. With a smooth rotation, these animations effortlessly guide the viewer through a comprehensive visual experience, revealing every curve, detail, and nuance of your product.
\t\t\t\t\t\t\t\tProduct Instructional Animations.
\t\t\t\tInstructional animations are like super helpful 3D videos that teach you how to do stuff. They’re like having a really cool teacher right on your screen! These 3D videos show you step-by-step how to do things, like putting together furniture, using machines, or learning how to use a new computer program. They make learning easy and fun by showing you exactly what to do, just like magic!
\t\t\t\t\t\t\t\tExploded Animations.
\t\t\t\tImagine you’re looking at an excellent animation that shows all the parts of a toy or a gadget spread out as they explode! These product animation videos are called exploded animations, and they’re super interesting because they let you see inside stuff that you usually can’t see. An engine animation is a great example of something that would benefit from exploding 3D videos.
Usually, you only see the outside of things. Still, with exploded view animations, you can see all the little pieces that make up a product and how they fit together. It’s like taking a journey through the insides of something! These animations are like magic pictures that help you understand how things work, showing how each part helps make the product excellent. They make learning about stuff fun and easy!
\t\t\t\t\t\t\t\tInfographic Animations.
\t\t\t\tImagine looking at an astounding picture that tells you all about a toy or a gadget. These pictures are called infographic animations, and they’re like magic! They show all the essential details and benefits of a product in a fun and easy way.
You might see them on places like Amazon when you’re shopping online. They’re like super pictures that make products look even better!
Infographic animations use excellent photographs and words to tell you everything you need to know about a product. They’re like a secret weapon for getting people excited about buying stuff!
Teaser Product Animations.
\t\t\t\tImagine watching an excellent preview of a new toy or game before it comes out. That’s what teaser animations are! They’re like sneak peeks that get everyone excited about a new product.
Tech companies use these unique animations to show off the best parts of their new gadgets or toys. They’re super detailed and make you curious about what the product can do.
Teaser animations are like magic because they make you want to see the product yourself. They use fantastic pictures and sounds to excite you and want to try the new stuff!
\t\t\t\t\t\t\t\tFREQUENTLY ASKED QUESTIONS
\t\t\t\tFAQ.
\t\t\t\t\n\t\t\t\t\t What is 3D product animation? \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tA 3D artist uses computer rendering programs to create a computer-generated video specifically for products. These videos can be used for many reasons, primarily as marketing assets for advertising campaigns. Product animation is a marketing tool designed to capture the attention of potential buyers and educate them about the product’s features and benefits.
Product animations are used across a variety of industries, but they’re prevalent for products that might be difficult to explain with static images or a traditional video shoot. For instance, tech products with complex features can benefit significantly from a clear and concise animation.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t What software is used for product animation? \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tSome of the best softwares for 3D product animation include, Keyshot, Cinema 4D, Maya, Houdini, Blender and 3DS Max.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t How much does 3D product aniamtion cost? \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tThe cost of product animation can vary greatly depending on the complexity of the project. Generally, a basic product animation can range from £500 to £2,000, while more complex projects can cost anywhere from £2,000 to £50,000 or more.
\t\t\t\t\t\t\t\t\n\t\t\t\t\t How to create a 3D animation? \n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n\t\t\t\tA 3D animation is a complex process. It starts with a storyboard and then moves to modelling. A 3D model is needed for aniamtion, once it is created it is animated using transitions and different aniamtion options to create a video of clips. Finally composited in After effects or other.
\t\t\t\t\t\t\t\t