Product 360

Learn about product 360 views and its applications.

Thomas Howcroft

Founder of XO3D | Product Rendering Expert
BA Honours Design & Marketing

WHAT ARE PRODUCT 360 VIEWS?

Definition.

product 360 views, also known as 360-degree product images or spins, are a form of interactive imagery that allow users to view a product from multiple angles. This technology enables potential customers to rotate the product, providing a comprehensive view of the item from all sides. By using a series of still images taken at different angles or a video that loops around the product, viewers can interact with the presentation by clicking and dragging to see specific parts of the product in more detail.

These views are particularly effective in online retail, where physical inspection of merchandise is not possible. They enhance the user experience, providing a better sense of the product’s shape, size, and design, which can help in reducing purchase uncertainty and increasing buyer confidence. 360 views are widely used in various industries, including electronics, automotive, apparel, and more, to boost consumer engagement and improve sales conversion rates.

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WHO USES PRODUCT 360 VIEWS?

Applications.

Product 360 views are utilised by various industries to enhance online customer experience and interaction. Here are six sectors that frequently use this technology:

E-commerce Retailers.

Online retailers across various segments, such as clothing, accessories, and home goods, use 360-degree views to give customers a closer, more detailed look at products, helping them make more informed purchasing decisions.

Automotive.

Car manufacturers and dealerships offer 360-degree views of both the exterior and interior of vehicles, allowing potential buyers to explore features in detail from every angle, often including options to customise colours and wheels.

Electronics.

Companies selling electronic goods such as smartphones, cameras, and laptops use 360 views to highlight product design and features, providing a better understanding of the physical aspects of the devices.

Furniture and Home Decor.

This sector uses 360-degree imagery to allow customers to view pieces from all sides, helping them visualise how these items might fit and look in their own spaces.

Luxury Goods.

High-end retailers, especially in jewellery and watches, use product 360 views to showcase the craftsmanship and details of their products, enhancing the luxury buying experience online.

Toys and Collectibles.

Manufacturers and retailers of toys and collectibles use product 360 views to showcase the intricate details and features of their products. This is particularly effective for action figures, model kits, and collectible items, where enthusiasts value the ability to closely examine every aspect of the product before making a purchase.

BENEFITS OF PRODUCT 360 VIEWS

Examples.

3D product turntables offer a range of benefits that can enhance product presentation, engagement, and understanding in various industries. Here are eight key benefits:

Enhanced User Engagement

Interactive 360 views keep customers on product pages longer, increasing engagement and interest.

Improved Conversion Rates

Providing a detailed 360 view of the product can reduce hesitation and lead to higher sales conversions.

Reduced Return Rates

Accurate, multi-angle views help customers understand what they are buying, which can decrease the likelihood of returns.

Increased Customer Confidence

Detailed visuals assure customers of the product quality and features, boosting their confidence in making a purchase.

Competitive Advantage

Offering 360 views can differentiate a business from competitors who only provide static images.

Better Online Experience

These 360 views mimic the in-store experience, giving customers a more thorough online shopping experience.

Detailed Product Representation

Allows businesses to showcase the product from every angle, highlighting specific features and quality.

Support for High-Value Purchases

Especially useful for expensive items, providing detailed views can justify the investment by showcasing craftsmanship and quality.

WHERE ARE PRODUCT 360 VIEWS USED?

Examples.

Social media

Product 360 views are shared on platforms like Facebook and Instagram to capture attention and engage followers with interactive and visually appealing content.

Websites

360 views are integrated on product pages to enhance the customer's shopping experience by allowing them to explore products from all angles.

Digital Advertising - Rollink Futo Tablet Mockup - Black Folding Still

Digital Marketing

Product 360 views are used in email campaigns and online advertisements to provide a dynamic visual experience that encourages clicks and deeper interaction.

Trade Shows and Events

Displayed on digital screens or via augmented reality apps to give attendees a hands-on, product 360 views give a detailed view of products, even if they can't physically handle them.

HOW ARE PRODUCT 360 VIEWS CREATED?

Process.

STEP 1

3D Modelling

Create a detailed 3D model of the product using CAD or 3D software, ensuring all features are accurately represented.

STEP 2

Texturing

Apply textures to the 3D model to mimic the product’s real-life materials and colours, enhancing its visual appeal.

STEP 3

Lighting and Rendering

Set up virtual lighting to mimic real-world conditions and render the model to produce high-quality images from multiple angles.

STEP 4

Animation and Compilation

Animate the model to rotate in a full 360-degree loop and compile the rendered images into a smooth interactive animation suitable for online viewing.

WHAT DO YOU NEED TO GET YOUR PRODUCT 360 VIEWS PROJECT STARTED?

Project Checklist.

Although we do not need all of the above, these will make the project much smoother.

WHAT IS THE WORKFLOW FOR PRODUCT 360 VIEWS?

Execution.

Starting a project

Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.

Reviewing information

To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Teams call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

Project execution

We start working as soon as we understand all of the details the task requires, and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

Reviewing

After that, we present animated grey previews to you for comments and review and finally make the adjustments.

Approval

The client accepts the drafts for final rendering.

Final rendering

Finally, we present the 3D animation, after we have completed post-production in high resolution with full quality lighting, reflections, glossiness, and materials.

FREQUENTLY ASKED QUESTIONS

FAQ.

What is a 3D product 360 view?

A 3D product 360 view is an interactive representation that allows customers to view a product from all angles by rotating a digital model on their screen.

How can 3D product 360 views benefit my online store?

They enhance the user experience by providing a detailed view of your products, which can increase engagement, improve conversion rates, and reduce return rates.

What technology is needed to create a 3D product 360 view?

You’ll need 3D modelling software to create the digital model, texturing tools for realistic surfaces, and rendering software to produce the final images.

Can 3D product 360 views be integrated into any e-commerce platform?

Yes, most e-commerce platforms can support 3D product 360 views through various plugins or custom integrations.

How long does it take to create a 3D product 360 view?

The time required can vary based on the complexity of the product and the quality of the visuals desired, typically ranging from a few days to a few weeks.

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