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Product 360

Learn about product 360 views and its applications.

WHAT ARE PRODUCT 360 VIEWS?

Product 360 views, also known as 360-degree product images or spins, are a form of interactive imagery that allow users to view a product from multiple angles. This technology enables potential customers to rotate the product, providing a comprehensive view of the item from all sides. By using a series of still images taken at different angles or a video that loops around the product, viewers can interact with the presentation by clicking and dragging to see specific parts of the product in more detail.

These views are particularly effective in online retail, where physical inspection of merchandise is not possible. They enhance the user experience, providing a better sense of the product’s shape, size, and design, which can help in reducing purchase uncertainty and increasing buyer confidence. 360 views are widely used in various industries, including electronics, automotive, apparel, and more, to boost consumer engagement and improve sales conversion rates.

WHO USES PRODUCT 360 VIEWS?

Product 360 views are utilised by various industries to enhance online customer experience and interaction. Here are six sectors that frequently use this technology:

Online retailers across various segments, such as clothing, accessories, and home goods, use 360-degree views to give customers a closer, more detailed look at products, helping them make more informed purchasing decisions.

Car manufacturers and dealerships offer 360-degree views of both the exterior and interior of vehicles, allowing potential buyers to explore features in detail from every angle, often including options to customise colours and wheels.

Companies selling electronic goods such as smartphones, cameras, and laptops use 360 views to highlight product design and features, providing a better understanding of the physical aspects of the devices.

This sector uses 360-degree imagery to allow customers to view pieces from all sides, helping them visualise how these items might fit and look in their own spaces.

High-end retailers, especially in jewellery and watches, use product 360 views to showcase the craftsmanship and details of their products, enhancing the luxury buying experience online.

Manufacturers and retailers of toys and collectibles use product 360 views to showcase the intricate details and features of their products. This is particularly effective for action figures, model kits, and collectible items, where enthusiasts value the ability to closely examine every aspect of the product before making a purchase.

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BENEFITS OF PRODUCT 360 VIEWS

3D product turntables offer a range of benefits that can enhance product presentation, engagement, and understanding in various industries. Here are eight key benefits:

Interactive 360 views keep customers on product pages longer, increasing engagement and interest.

Providing a detailed 360 view of the product can reduce hesitation and lead to higher sales conversions.

Accurate, multi-angle views help customers understand what they are buying, which can decrease the likelihood of returns.

Detailed visuals assure customers of the product quality and features, boosting their confidence in making a purchase.

Offering 360 views can differentiate a business from competitors who only provide static images.

These 360 views mimic the in-store experience, giving customers a more thorough online shopping experience.

Allows businesses to showcase the product from every angle, highlighting specific features and quality.

Especially useful for expensive items, providing detailed views can justify the investment by showcasing craftsmanship and quality.

WHERE ARE PRODUCT 360 VIEWS USED?

SOCIAL MEDIA

Product 360 views are shared on platforms like Facebook and Instagram to capture attention and engage followers with interactive and visually appealing content.

WEBSITES

360 views are integrated on product pages to enhance the customer's shopping experience by allowing them to explore products from all angles.

DIGITAL MARKETING

Product 360 views are used in email campaigns and online advertisements to provide a dynamic visual experience that encourages clicks and deeper interaction.

TRADE SHOWS AND EVENTS

Displayed on digital screens or via augmented reality apps to give attendees a hands-on, product 360 views give a detailed view of products, even if they can't physically handle them.

SOCIAL MEDIA

Product 360 views are shared on platforms like Facebook and Instagram to capture attention and engage followers with interactive and visually appealing content.

WEBSITES

360 views are integrated on product pages to enhance the customer's shopping experience by allowing them to explore products from all angles.

DIGITAL MARKETING

Product 360 views are used in email campaigns and online advertisements to provide a dynamic visual experience that encourages clicks and deeper interaction.

TRADE SHOWS AND EVENTS

Displayed on digital screens or via augmented reality apps to give attendees a hands-on, product 360 views give a detailed view of products, even if they can't physically handle them.

HOW ARE PRODUCT 360 VIEWS CREATED?

3D Modelling

Create a detailed 3D model of the product using CAD or 3D software, ensuring all features are accurately represented.

STEP 01

Texturing

Apply textures to the 3D model to mimic the product's real-life materials and colours, enhancing its visual appeal.

STEP 02

Lighting and Rendering

Set up virtual lighting to mimic real-world conditions and render the model to produce high-quality images from multiple angles.

STEP 03

Animation and Compilation

Animate the model to rotate in a full 360-degree loop and compile the rendered images into a smooth interactive animation suitable for online viewing.

STEP 04

WHAT DO YOU NEED TO GET YOUR PRODUCT 360 VIEWS PROJECT STARTED?

Although we do not need all of the above, these will make the project much smoother.

Great work! Very professional animation and very nice to work with them!

Work with us!

WHAT IS THE WORKFLOW FOR PRODUCT 360 VIEWS?

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Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.

To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Teams call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

We start working as soon as we understand all of the details the task requires, and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

After that, we present animated grey previews to you for comments and review and finally make the adjustments.

The client accepts the drafts for final rendering.

Finally, we present the 3D animation, after we have completed post-production in high resolution with full quality lighting, reflections, glossiness, and materials.

WHY CHOOSE XO3D FOR YOUR
PRODUCT 360 VIEWS PROJECT?

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SPECIALISTS IN CREATIVITY

At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.

 
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TECHNOLOGY DRIVEN

XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.

 

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ACCESSIBLE TEAM

We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

 

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THE BEST EXPERIENCES

With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.

 

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SPEEDY DELIVERY

Ensuring the smoothest process. We deliver quality work on time.

 

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COMPETITIVE PRICING

Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.

 

Ready to begin?

FREQUENTLY ASKED QUESTIONS

A 3D product 360 view is an interactive representation that allows customers to view a product from all angles by rotating a digital model on their screen.

They enhance the user experience by providing a detailed view of your products, which can increase engagement, improve conversion rates, and reduce return rates.

You’ll need 3D modelling software to create the digital model, texturing tools for realistic surfaces, and rendering software to produce the final images.

Yes, most e-commerce platforms can support 3D product 360 views through various plugins or custom integrations.

The time required can vary based on the complexity of the product and the quality of the visuals desired, typically ranging from a few days to a few weeks.