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3D Rendering Pricing Guide

All you need to know about your initial investment for 3D rendering services.

WHAT SHOULD 3D RENDERING AND CGI COST?

Costing.

Below, we will discuss all the factors contributing to the rendering pricing of 3D services and why images can range from £50 to £10 000. 3D rendering is a very confusing space because it is difficult for clients to understand why there is such a huge price range for an image; in this guide, we will explain all the factors that go into rendering pricing and costing a 3D project to help clients gain clarity before choosing a company to complete their project may it be for Architectural Visualisation, Interior Visualisation or Product Rendering.

Do you have a project in mind?
Rose-Gold Kettle 3D Render-Product Rendering

DIFFERENT TYPES OF 3D RENDERING SERVICES​

Examples.

One of the significant factors in determining how much a 3D rendering project will cost is the type of rendering. For example, there is a big difference between rendering a small house and a commercial shopping centre because clearly, one is much more work to detail and model. We offer a range of different 3D Rendering services types at XO3D. If you are unfamiliar with any of them, check out the pages to learn more.

Interior Rendering.

  • Residential interior renderings
    • Bathroom renders
    • Kitchen renders
    • Living room renders
    • Study renders
  • Commercial interior renderings
  • 3D Floor Plans
Interior Rendering-Material Selector-Tiles-Interior Rendering

Architectural Visualisation.

  • Architectural Rendering
  • Residential / House Rendering
  • Townhouse Rendering
  • Commercial Rendering
  • Landscape rendering
  • High rise rendering
Why Do Clients Prefer Architectural Visualisation

Product Rendering.

  • Teaser renders
  • Amazon renders
  • Lifestyle renders
  • Exploded renders
3D-Product-Rendering-Services

Interior Animation.

  • Animated interior walkthroughs
  • Interior teaser animations

Architectural Animation and Architectural AR/VR.

  • 3D Walkthroughs / Virtual Tours
  • Architectural AR/VR

Product Animation.

  • Explainer videos
  • Product feature films
  • Teaser videos
  • Marketing animations

Jewellery Rendering.

  • Ecommerce renders
  • Lifestyle renders
3D Ring Jewellery Visualisation Rendering

Furniture Rendering.

  • Ecommerce renders
  • Lifestyle renders
The Benefits of Hyperrealistic Furniture Renders

Interactive Content.

  • Augmented reality (AR)
  • Virtual Reality (VR)
  • Product Configurators
  • Product Colour Selectors
  • 360 / Turntables

Drag the image to see exploded view

Jewellery Animation.

  • Teaser jewellery animations

Furniture Animation.

  • Teaser furniture animations
  • Lifestyle animation

TWO MAIN FACTORS THAT AFFECT OF 3D RENDERING PRICES

Pricing.

Labour

Firstly, the cost of a 3D rendering project is the expertise required. Generally, four people are involved in a 3D rendering project unless one person is proficient in more of the skills necessary.

  1. Project Manager
  2. 3D Modeller
  3. 3D Artist
  4. Photoshop Artist

The most expensive component above is the 3D Artist, as they have the most work to do setting up the scene and generally can cover parts 2 and 4, depending on their skill level.

So, what is rendering time? Rendering time is the time it takes a computer to create the images. Rendering time is directly related to the quality of the image; if more detail is required, that results in more rendering time. Likewise, if a more prominent image resolution is needed, that also takes more. If you don’t understand image resolution, check out our guide. This should be considered if you need substantial detailed images; this will cost more money.

FLM Electric Scooter Controller - Exploded View - Still Render

ADDRESSING FREQUENTLY ASKED QUESTIONS

Faq.

So what exactly does a 3D artist do?

To create a 3D Render, a 3D artist needs to:

  1. Read and understand plans or drawings.
  2. Understand the client’s vision.
  3. Create a 3D Model
  4. Set up the lighting
  5. Set up the materials and textures
  6. Set up the camera

Check out our Architectural visualisation page for a more detailed read on this.

The most expensive component above is the 3D Artist, as they have the most work to do setting up the scene and generally can cover parts 2 and 4, depending on their skill level.

The work involved in a 3D render is not as simple as you think. For example, a skilled 3D artist can quickly create complex scenes using different industry tools, such as Forest Pack, while using library items to scatter trees. On the other hand, a small, complex custom model that needs to be made from scratch will take a lot more time.

Using library parts is often much faster than custom furniture models. When it comes to product rendering, these usually take time to model as they need to be created from scratch, and detail is a must so that the 3D renders are high quality.

Finally, when the computer has processed the 3D render, the image is taken into a post-production software such as Photoshop and touched up. Some studios do a lot of work in the 3D render engine before post-production, while others do a lot of details within the post-production software. A studio could do no post-processing, but the best results require both to get to the higher-end results of 3D Rendering. Below is an example of before and after an image of post-production.

Below are some of the main factors that effect rendering times significantly:

  • Light sources. (Interiors take longer because of more light sources needed)
  • Detail of the scene. (How many different components go into the image)
  • Size of the image. (Billboard or HD screen)
  • Amount of polys in the model. (Amount of detail on the models)

The biggest and most important thing you can do as a client to reduce rendering times is to give as much detail to the 3D Rendering company as possible. This removes all the confusion. This allows the company to get it right the first time and not have to re-render images due to mass communications. Each revision of a render mostly requires us to re-render the image and redo the post-production.

Another apparent reason an image will take longer to render is how fast the computer is and how efficient the rendering software is. The more powerful the computer, the quicker it will render. This is why we at Xo3D keep up with new and improving technology to offer the cheapest and most efficient service possible.

3D Product Advertising

THE TWO PRICING STRATEGIES FOR 3D RENDERING COMPANIES

Strategies.

Per Image.

You are charged a fixed price image, usually, the price per image is scaled down depending on how many images you require. This type of pricing strategy is the most common and best for smaller projects. For example, a basic product release where the company may not have a big budget and is looking for a set amount of images. It is often that you find companies will charge a higher price for one single image, this is because the scene is set up for render, this takes the time. Once it is set up you can render out multiple cameras, with little work needing changing.

Per Project.

This pricing strategy works better for much larger scale projects, where there are many images needed. Typically these are more commercial projects and a quote can be customized once all the details are clear with both parties. When looking at these types of projects you should be getting a volume discount on the amount of images and time your project will take. By encompassing all costs within a single quote, clients can confidently anticipate the financial investment required for their creative endeavours and ensuring that clients receive an accurate estimate aligned with their vision.

WHAT IS THE DIFFERENCE BETWEEN A £50 IMAGE TO £5000 IMAGE?
WHY DO 3D COMPANIES CHARGE MORE?​

Pricing.

Tier 1 (Cheapest 3D Rendering Pricing £50-200)

Firstly, this is something clients should be aware of; with the ability to get 3D renderings completed worldwide, the cost can fluctuate drastically. For example, a UK-based company or one in India could be used. The company in India will be able to create the images much cheaper due to fewer regulations and cheaper labour. In contrast, you can also find 3D artists online from the UK who are bedroom warriors. These people do not own the software nor have any overheads other than the electricity of their PC.

Working overseas or with a single 3D artist will often cause significant problems. Let’s note a few below:

  • Language barriers
  • Reliability
  • Illegal software
  • Image quality
  • Time zones

These are usually at the lower end of the spectrum and can’t guarantee a good quality image or service.

In contrast, images created by a 3D studio with a £50-£200 price tag should be taken within the concept and design phase. 3D studios can create images for this price, but the detail will not be required for the top-end images. What you pay for is what you get. If you wish to try your luck with cheap rendering companies, beware—it may cost you more in the long run.

TIMES WHEN THE CHEAPEST OPTION IS BEST:

  • The time frame is not a concern
  • Quality is not a concern
  • The budget is very tight

THINGS TO WATCH OUT FOR:

  • Always check portfolios
    • Does the work look realistic?
    • Does it look like client work?
    • Is all the work consistent in quality?
  • Are the details good enough?
    • Is there a pleasant environment?
    • Are there nice reflections?
    • Are there nice appliances?
    • Do the models look good quality?
  • What are the hidden costs?
    • Do they charge for higher-resolution images?
    • Do they charge for more revisions?
  • How long has the company been in business?
  • Do they have a physical address?
  • Do they have a phone number?
  • Do they have any reviews?

Secondly, this price range is generally better quality than the tier 1 pricing bracket; this usually represents a better quality experience. Projects in this price bracket are typically outsourced by companies and managed by themselves. They may have a team overseas that speaks the same quality of language as the native company.

This type of pricing is best for bare-bones residential exterior renderings, as they can easily be edited quickly in Photoshop by in-house 3D artists.

TIMES WHEN THE END PRICING OPTION IS THE BEST:

  • Budget is the primary concern.
  • The final quality needs to be good but not excellent.
  • The purpose of the project is for development approvals.
  • When you are a homeowner looking for renovations.

THINGS TO WATCH OUT FOR:

  • Always check portfolios
    • Does the work look realistic?
    • Does it look like client work?
    • Is all the work consistent in quality?
  • Are the details good enough?
    • Is there a pleasant environment?
    • Are there nice reflections?
    • Are there nice appliances?
    • Do the models look good quality?
  • What are the hidden costs?
    • Do they charge for higher-resolution images?
    • Do they charge for more revisions?
  • How long has the company been in business?
  • Do they have a physical address?
  • Do they have a phone number?
  • Do they have any reviews?
  • Do they offer multiple-quality tears, or are they just priced high?

This price range is the most used option for designers, manufactueres or E-Commerce companies. They are typically working on higher-end products. Likewise, this would be less suitable for a small business unless they have a larger-than-average budget. These companies may find it difficult to differentiate between tiers 2 and 3; the best option depends on the desired outcome, and it is always best to consult a professional 3D rendering company to guide you. They may be able to show you some examples of the results you may receive between the two tiers.

TIMES WHEN MIDDLEWEIGHT PRICING IS THE OPTION IS BEST:

  • You need your images to stand out.
  • For professionals:
    • Designers
    • Manufacturers
    • Marketers
    • E-Commerce Stores
  • The primary purpose of the rendering is for sales, designer planning, or conceptualisation.
  • The price of the images is not in the big picture.
    • Will higher-quality images sell the product faster?
    • Could it get approval faster?

THINGS TO WATCH OUT FOR:

  • Does the company have a high quality of work?
  • Are they knowledgeable?
  • Are they professional?
  • Will they offer what they advertise?
  • How long have they been in business?
  • Do they have good reviews?
  • Do they meet competition render quality?
  • How long will they take?
  • Are they local? A face-to-face conversation is always the top way of communication.

Finally, the highest end of 3D rendering pricing. The usual customers include large corporations where top quality is essential. These types of renders are not for general use; they are usually to showcase something BIG, such as a new mobile phone launch or laptop in a city centre or a new shopping centre where they have big advertisements. Projects like this require tens of thousands of pounds, and the price of the images is a minor cost.

TIMES WHEN HIGH-END PRICING IS THE OPTION IS BEST:

  • You need your images to stand out.
  • You are a top professional and want to work with the best in the industry.
  • Spending thousands of pounds on images is a drop in the ocean.
  • For professionals:
    • Designers
    • Manufacturers
    • Marketers
  • The primary purpose of the renderings is for sales, designer planning, or conceptualisation.
  • This project needs to turn heads and get sales.
  • The price of the images is not in the big picture.
    • Will higher-quality images sell the product faster?
    • Could it get approval faster?

THINGS TO WATCH OUT FOR:

  • Do they offer any guarantees associated with their render quality or turnaround time?
  • Who are the 3D Rendering companies and previous clients?
    • Top local and international companies.
    • Do they have testimonials or reviews?
    • Can you have direct meetings with them in person?
    • Are they willing to connect you with their previous clients for references?
  • Does the company have a high quality of work?
  • Are they knowledgeable?
  • Are they professional?
  • Will they offer what they advertise?
  • How long have they been in business?
  • Do they have good reviews?
  • Do they meet competition render quality?
  • How long will they take?
  • Are they local? A face-to-face conversation is always the top way of communication.
Allwood Joinery - Modulite Animation - Floating Shot of Blocks

HOW MUCH SHOULD I CHARGE FOR ANIMATION AND DESIGN WORK?

Charges.

If you don’t know how much to charge for your creative skills, you’ve come to the right place. The most straightforward way is to calculate the cost of your time plus overheads, then multiply that by the time it will take you to complete the work. Our animation and design price calculators are built to give artists a starting point and help them consider the practicalities of pricing their creative services.

Enter your figures in our calculator to get started!

Alternatively, if you are a business looking to cost an entire project, try out our animation price guide and packages page.

Animation Package:
CUSTOM
Includes:
  • Custom Clip Delivery
  • 3 Formats (YouTube, Reels, Instagram)
  • Custom Still Delivery

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You're only one step away from better visuals.

You're only one step away from better visuals.

You're only one step away from better visuals.

You're only one step away from better visuals.

You're only one step away from better visuals.

You're only one step away from better visuals.

You're only one step away from better visuals.