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How To Write The Perfect 3D Rendering Project Brief

A step-by-step guide


The perfect 3D rendering project brief must contain enough details of the project to give clients a clear understanding of the future design. A perfect 3D rendering brief describes the project’s purpose, rendering style, setting, colours, and the overall mood of the visualisation.

We will break it down into eight sections and at the end of this guide, you will find a free sample 3D rendering project brief that you can copy and tweak for your upcoming project.


A 3D rendering project brief is a document that summarises the project in detail and describes all the valuable information to complete the design.

Before anything else, you will need to sit down with your clients and discuss the project in detail, so you have a proper understanding of their needs and goals.

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A 3D rendering project brief is every stakeholder’s initial blueprint. It organises all the pertinent information about the future project and serves as a guide for all decision-makers and contractors.

A clear, effective, and concise 3D rendering brief is essential for the following reasons:

  1. Communicate your desired results better
  2. Aligns the designer and the client’s expectations
  3. Improves project management workflow
  4. Minimises miscommunication
  5. Bridges the gap between the designer and the target audience

Now, here is an easy guide to craft the perfect 3D rendering project brief.


For [who] to [a desired outcome].”

This format hits three birds with one stone:

  • What type of real estate are you trying to showcase?
  • Who is your target audience?
  • What impression are you trying to achieve?

Finally, be sure to keep your purpose statement within two sentences.


“This 3D rendering project aims to showcase our upcoming development.”

This is one common purpose for many 3D rendering projects requested by interior designers, architects, and property developers. However, while concise, it does not communicate much.

Go beyond the obvious and imagine this as an impactful sentence that summarises the entire project. A better way to craft your purpose statement is to try this formula:

The purpose of this project is to… “Showcase [what] for [who] to [a desired outcome].”

This format hits three birds with one stone:

  • What type of real estate are you trying to showcase?
  • Who is your target audience?
  • What impression are you trying to achieve?

Finally, be sure to keep your purpose statement within two sentences.

Who are you mainly creating the 3D rendering project for? A newly married couple looking for a small starter home? A business person looking to build a rest house away from the city.

Having a proper understanding of your target audience’s goals and needs will help you narrow down what type of 3D rendering they would like to see. Your next step is to create a target audience profile.

It would be helpful to ask these questions:

  • Who is the ideal target audience for this 3D rendering project?
  • What goals have they set for the architecture/interior design?
  • Are there any problems they are trying to address with architectural/interior design solutions?
  • What are their specific requests or suggestions for the 3D visualisation?

If you are creating a 3D rendering as a promotional project, use the profile from your company’s customer persona.

A persona contains a customer’s:

  • Occupation and income streams
  • Goals and values that influence their decisions and purchases
  • Present housing situation
  • Interests, including hobbies and their favourite brands

All this must be described concisely in a 3D rendering project brief to ensure you “wow” the right kind of people.

There are many types of 3D rendering to choose from and will greatly vary from project to project. Here are some of them:

  • Exterior – This type of 3D rendering captures the ‘skin’ or the outside appearance of a building. Exterior 3D renderings can also feature the surrounding nature and street installations to augment the look and feel of your final visualisation.
  • Interior – This showcases the design solutions inside of homes, apartments, or rooms. Interior rendering benefits from realistic 3D rendering styles to provide an immersive experience for your clients.
  • Aerial – Aerial 3D renderings show a bird’s eye view of a building to visualise how it will fit in its surroundings. Most of the building’s structure is shown and will most likely include landscaping features.
  • Floor Plan –Floor plan 3D renderings help clients understand how the space will be oriented and divided into dedicated spaces.
  • Animation – This is a powerful visual tool to give clients an immersive look into the property’s best features and help them imagine what it would be like to live inside it.

Your visualisation “concept” is the written description of your 3D rendering. This section is necessary for a 3D rendering project brief because it shows exactly how a 3D visual contributes to achieving the project’s goals.

The visualisation concept description should address the following aspects:

  • Image styles
  • Perspectives and angles
  • Integration of people, cars, or other elements
  • Environmental and lighting conditions

Avoid using long paragraphs for this section and instead, use bullet points to help your client read it easier and understand it better.

Almost every client will want a realistic look to their final renders, but this needs careful planning. That is why a written description and list of your client’s desired finishes must be included in the brief – materials and surfaces to be used, colours, lighting effects, and so on.

Go back to your project’s purpose and think about which aspects of your design best support that vision, then use that as your single-idea focus.

For example, if you are trying to do a 3D rendering of kitchen design, how about incorporating people that would inspire your clients to imagine the future dinner parties they will have there? This is more effective than just showing the kitchen orientation from a wide-angle lens.

Do not try to fit in too much information and focus on establishing an emotional connection with the visual instead.

Intricate details make a big impact.

Perhaps you’re rendering a brand-new office space. Throw in lush potted plants, books, a cup of steaming coffee on top of a desk, and you will see how big a difference these small details add to your visualisation’s overall mood. These also contribute to a more realistic look. Added features like these inspire imagination and help clients visualise what it would be like to come to work here.

These styled images also make for great marketing materials that will surely impress potential clients and improve your brand visuals.

Download a sample rendering brief.

A clear, well-organised, and descriptive 3D rendering brief is essential to solidifying your position as a professional 3D rendering artist. Learning how to create the perfect 3D rendering project brief will help you zero in on the desired results and make a strong impression on your clients with stunning visuals.