Service
3D Product Visualisation Services.
XO3D is a director-led 3D product visualisation studio in Stevenage, UK. We create a product's marketing imagery from an accurate 3D model, then produce everything the launch needs from that one asset: ecommerce silos, lifestyle scenes, colour selectors, 360 views, film and interactive.
Start a conversationSelected clients
Sony work via ImageNova. Ferrari and Burberry work via KCD.
Product visualisation built for every industry.
Product visualisation is the practice of creating a product's marketing imagery from an accurate 3D model rather than a photographic shoot. XO3D is a director-led product visualisation studio, founded in 2017 and based in Stevenage, UK, working with brands from consumer electronics to industrial equipment. Working from CAD, sketches or reference, the studio builds one controlled asset and then produces everything the launch needs from it: ecommerce silos, lifestyle scenes, colour selectors, 360 views, film and interactive experiences. Materials and finishes are reviewed against the supplied product references. Composition, materials, lighting, image set and timeline are agreed before production, and the work is reviewed at structured stages. Changing a colourway, finish or angle later means updating the existing asset rather than booking another shoot, which is why the library holds its value well beyond the launch.
Why it works
Why brands use 3d product visualisation.
Keep the product reference in view.
Review materials, finishes and colourways against the supplied references, with product details approved before final delivery.
Direct the image, not just capture it.
Full control over lighting, angle and composition, without the constraints of a physical studio shoot.
Update without a reshoot.
Change colourways, finishes and angles on the existing 3D asset: no studio time, no new photography.
Scale across channels.
One asset produces every output your brand needs, web, social, print, presentation, at consistent quality.
What we deliver
Scope the right outputs.
E-commerce Product Visuals
Visuals built to make your product stand out across every ecommerce channel, Amazon, Shopify, marketplaces and direct-to-consumer.
Product Lifestyle Visuals
Show your product in real lifestyle environments. With 3D, any setting can be created to present your product in its best light.
Product Colour Selector
A colour selector can help visitors compare approved finishes. Define the options and test how clearly the materials read at the final viewing size.
Product 360 Visuals
A 360-degree image lets buyers see right around the product. The next step in online sales confidence.
Process
Our 3d product visualisation process.
- 01
Share the brief.
Send CAD files, sketches, reference imagery or a written brief outlining the product, output and intended use.
- 02
Define the visuals.
We agree composition, materials, lighting, image set and timeline before production.
- 03
Create and refine.
Visuals developed through structured review stages, with feedback incorporated efficiently.
- 04
Final delivery.
Approved files delivered in every required format, web, social, print, ecommerce, presentation.
When visualisation must support a fixed release date across film, stills, social, press and interactive formats, use the Launch Visuals programme as the commercial route. It plans every output around one product source and one creative direction.
If the product cannot yet be photographed, the pre-manufacture visualisation workflow shows how CAD, finish specifications and engineering approval become launch-ready imagery.
The final finesse in a realistic render
In the director’s words:
Yeah, another thing to note with realistic renders also requires post-production a lot of the time. However, you can get realistic results rendering without post-production, but post-production a lot of the time gives that final extra finesse.
Choose the outputs around what buyers need to see
The Smarter iKettle project includes product animation and exploded views. Each format shows a different aspect of the same product. Use product CGI stills for directed frames, product animation for a sequence or movement, and product interactives when the viewer needs control over the view.
FAQ
Common questions, answered.
What is product visualisation?
What types of products can be visualised?
What are the benefits?
What determines the scope of a product visualisation project?
What is photoreal rendering?
Why can a render look wrong when the product model is accurate?
Yeah, so for product visualization, when the CAD shape is correct and it's been modeled to a photorealistic result, but the vendor still looks wrong, it usually comes down to the detail of the materials needing a lot more work in terms of the specular, the roughness, the dirt, the bump, the diffuse, tweaking all of these materials to get a realistic finish, and then making sure that the lighting looks realistic and it catches all of the edges and the form of the product to make it look really high quality. And depending on whether we're doing animation or stills, the camera will really play a big part in the composition as well.
Your next project
Choose what the audience must understand.
Product visualisation can introduce the form, show the mechanism or place the product in context. Choose the job first, then scope the stills, film or interactive view that serves it.
A route to consider
Launch Visuals
A directed launch suite: film, stills and channel versions, scoped around the product story and release plan.
Bring these three things.
- Who is the audience?
- What is difficult to explain today?
- Where will the visuals be used?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
About the studio
XO3D is a director-led product CGI studio. Founded by Thomas Howcroft in 2017 and incorporated as XO3D Ltd (UK Companies House 11876020) in 2019, when Alex Mann joined as co-founder. Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.