Visualisation communicates precision and imagination better than any other marketing asset. Numerous studies on social media, internet marketing, and the human brain agree that visuals are the most attractive, engaging, and effective model for communicating your message.
A 3D design is worth millions of words if an image is worth a thousand. Your buyers will be able to see not just one but numerous sides of your product in 3D. This provides consumers with a more realistic view of how the thing you’re giving can benefit them, increasing their likelihood of trying it out.
But there’s a catch: completing 3D visualisation work is no easy task. First, as many other businesses have discovered, finding a decent studio with competent 3D artists capable of delivering what you need on deadline and within your budget can be difficult.
But what if we told you there was a way to filter 3D studios and locate the most excellent match for your unique requirements, i.e., a studio that will turn your ideas into 3D reality while staying within your budget and charging you nothing extra. A studio that will work with you to ensure that the 3D work you’ve acquired will ultimately bring in more customers?
Here is how you can define Visualisation:
Any method to produce visualisation or animation that convey a message. This establishes the tone for the rest of the project. 3D Architectural Visualisation performs the same for developments worldwide, giving future homeowners the first view.
This book is meant to offer industry-guided data to real estate marketers and builders about the applications, benefits, and techniques of using architectural renderings for communicating effectively.
Investing in architectural renderings increases the likelihood of a positive financial return on your project. The visual narrative clarifies the design, functioning, and target audience. Exact finishes, furniture, optimal lighting, and specific details tap into your target market’s lifestyle and speed up the sales process.
Hiring 3D artists
The most significant advantage of employing artists to work for your firm is that you can closely oversee them and ensure that they focus on their assigned tasks because they’ll be working in-house. However, they come with a lot of overhead expenditures as employees (i.e., laptop and 3D rendering software, office equipment, regular employee benefits, and much more).
Suppose your primary business does not involve the creation of 3D artworks but instead relies on 3D to supplement your existing services (for example, real estate enterprises, engineering and manufacturing firms, and so on). In that case, you may be better off simply outsourcing the job to a professional studio. It’s also good to locate a studio to work with if you don’t need 3D work done regularly.
Collaborating with a 3D visualisation firm
Finding a studio with which to cooperate is the more practical choice for most firms. You could get your 3D demands met without spending extra money on personnel who would only work sporadically in such a setting. You will save money and time because you will not have to train and integrate each artist into your firm. While you might not have been able to keep your eyes on them at all times, you can trust that a good and reliable 3D studio will be capable of offering exactly what your company requires – just like they have for all of their prior clients.
A list of prerequisites
Is it better for your company to concentrate on its core strengths? If that’s the case, collaborating with a 3D studio is ideal. It would be best to consider various questions before beginning your search for the perfect 3D studio to meet your needs. Make a note of the following topics, as they will help you narrow down your search:
- What are your objectives?
- What are the benefits of 3D visualisation?
- What role do you expect 3D work to have in your company?
- After witnessing your 3D art, how do you expect your consumers or potential customers to feel, act, say, or decide?
- What exactly are you looking for?
- What are your plans for using, displaying, or sharing the 3D work you commissioned?
- What are some examples of pegs/samples similar to the final product(s) you’re looking for?
- What is the nature of your business?
- What do you do for a living?
- What are the vision, mission, and goals of your company?
- What distinguishes you from your competitors?
- Who are the people you want to sell to?
- How do you keep your consumers happy?
- How much money is your company willing to put into 3D work?
- Set a minimum and maximum amount, but be prepared to change if necessary, especially if the work is complex.
- Indicate whether your budget is fixed or flexible so that the studio can make required adjustments.
- Align your 3D job delivery schedule with the operational calendar of your company.
- To account for emergencies or unforeseen occurrences, include a buffer or allowance time.
- Because good things take time, never expect exceptionally high-quality work to be completed in a hurry.
Once you’ve answered all of the above questions, it’s time to start looking for the proper studio.
What should you look for while looking for a 3D studio?
Thousands of studios have sprouted in practically every corner of the world in the last decade, even though 3D visualisation remains a specialised field. So, how do you track down the right person?
When looking for a 3D visualisation studio, keep the following factors in mind:
1. Take a broad view.
Don’t limit yourself to discovering and hiring solely local artists; doing so will severely limit your pool of prospects and the quality and designs you can expect. Be willing to talk to overseas studios. You can communicate with overseas 3D studios if you speak acceptable English, and they may be able to give you not just the precise 3D designs you require but also at a price you can afford.
2. Portfolios and references are essential.
The value of having a portfolio and testimonials for every studio cannot be overstated. Ideally, an online portfolio should be hosted on a separate domain rather than on a free website.
Client reviews are also critical because high-quality work does not always imply that a studio is easy to work with. A few of their delighted clients’ testimonials can give you an idea of the team’s work ethic, which can considerably lessen or eliminate your troubles down the line.
However, portfolios and reviews come with a warning: THEY CAN BE FAKED. Shady organisations have been accused of passing off some products as their own and fabricating phoney clientele evaluations to entice future customers.
Select a few of the studio’s renders and check Google for them to see if the work is theirs. Meanwhile, to prevent being duped by bogus reviews, obtain the contact information for a studio’s prior clients and speak with them directly. You can then ask them specific questions to help you decide on which studio to work with and prove that they are delighted clients.
Finally, a word about portfolios: Several professional studios do not have huge portfolios publically available, but they state this on their website and offer to give one to you upon request.
3. Teams outperform freelancers.
Numerous freelance 3D artists work with small-to-medium-sized enterprises nowadays. Working with freelancers comes with its hazards, even though they are sometimes less expensive. Some of them seem to vanish in the middle of a project (costing you money and time), leaving you with an unfinished job and a mess on your hands. The majority of freelancers are newcomers who are more interested in gaining experience and expanding their portfolios than furthering their careers. On the other hand, teams are in it for the long haul.
While several freelancers are self-motivated and may work without supervision, studios generally employ account/project managers whose primary responsibility is to monitor the progress of the artists’ work. This configuration frees up artists’ time and energy to focus on what they do best: 3D visualisation.
Last but not least, teams have significantly increased rendering capability, allowing them to re-render a massive image in just a few hours. A render farm is an expensive investment usually only available to established 3D studios. 3D companies with more resources have a more comprehensive selection of software licences and a more specialised staff of artists, giving your company more options.
4. With a smaller group, go big.
Even when working with a 3D studio, size counts. Other individuals believe that the bigger, the better (as with most things). On the other hand, Smaller businesses work faster and frequently better than larger businesses with hundreds of employees. Larger teams squander time on superfluous bureaucracies, but smaller ones do not. As they only serve just a few clients at a time, they can give more attention to your needs. You may have also seen from personal experience that small companies provide superior customer service and support to large corporations.
Understand the three primary types of studios.
In general, the studios you’ll come across can be divided into three categories:
- Studios that are simply interested in making money: These studios (more akin to con artists) encourage you to sign a contract or even pay upfront when they have no clue about your company or what you require. At all costs, stay away from them!
- Reputable studios to collaborate with: These are the ones that demand additional information and discuss specific deliverables. They talk about what you’d like to see in 3D representations. You can count on them to deliver high-quality results.
- The finest studios to collaborate with include: These studios bring a wealth of knowledge to the table and a genuine desire to see your company flourish. Giving “beautiful photos” is not the goal for them. Instead, their ultimate goal is to provide their clients with a positive return on investment. How do you spot these studios? They discuss your company’s objectives and how to attain them. In most circumstances, they will advise you to attend a Roadmapping Session beforehand (at a fraction of the actual project cost).
Establish a defined communication schedule right away.
Your contract should specify how often and by which means you intend the studio to contact you. For example, you can stipulate that the studio should provide you with updates twice a week by e-mail and once a week via video chat for work with a two-month expected completion time.
It would also be beneficial to get an understanding of the following points:
- The duration of any calls (if any).
- You should also agree on the best days and times to perform the expected content updates (if any).
- Finally, inform each party at least 24 hours ahead of time to ensure that both of your schedules are free.
Assign communication to certain people.
Too many cooks spoil the broth. At least two people from each party should be able to speak on behalf of their respective sides (even though only a single assigned person is enough to better communicate with the other involved party, you can add more who will serve as the backups in case your first choice executive is out of reach on some days).
Studio representatives should be kept up to date on the artists’ development. In contrast, business representatives must be aware of the company’s budget, objectives, and procedures that may impact the project.
Set clear, attainable, and flexible timelines.
This is significant for both parties. Both parties should agree on a defined timeframe and acceptable, specified deadlines at the start of each project (by including the tentative time and date along with the required time zone to be followed)
Take into account national holidays, personnel vacations, and other important dates. However, the timeframes should still allow for unanticipated events that could cause the project to be delayed. Never assume that the project will run according to plan – a variety of events might alter the timing, so be prepared to adjust if necessary.
Please let the studio know-how promptly you can provide feedback.
This is a crucial step that is frequently overlooked. Clients usually expect studios to deliver on their promised turnaround time, but they don’t tell studios about their own feedback turnaround time. If you know your company is bustling and will require several days to provide feedback on the submitted work, let the studio know as soon as possible and agree on a timeframe that takes your feedback turnaround time into account.
Keep in mind that you are not the studio’s sole customer. If the studio misses a schedule due to the late feedback, they can halt the project and resume it only after completing other clients’ projects. This is understandable. If you’re unsure why, consider this: if you missed a deadline, the studio might not have ceased working on your project, but it would have started working on another customer instead.
As a result, every subsequent modification you request will take twice as long to complete. When artists are overworked at the exact moment, the quality of their work suffers. This isn’t something you want, and it’s not something any good studio will wish to either. In such instances, it’s better to create a fresh project start date.
And that is all! Finding a visualisation artist or studio who is effective enough to offer the best and most accurate results in just a matter of following specific steps. Lastly, do your research well and compare all the options to reach the best conclusion.