The Importance of Augmented Reality in Property DevelopmentLet’s start at the beginning of the property development process. This is where you might think about enlisting the help of architects who are already adept at using augmented reality in their design work. Getting a structure off the drawing board and into the real-world environment is one of the most difficult challenges for architects, and AR appears to be a viable solution. The ability to generate pop-up 3D models of projected structures, enrich them with additional digital content, and overlay them with animated simulations that analyze how people and equipment will eventually flow through and around them makes AR technology valuable in architecture. When projects move from prototyping to construction, AR can supplement or even replace fabricators’ and engineers’ digital drawings. Finally, AR will aid in the reduction of errors and omissions in development projects, allowing construction and development firms to save time and money.
Interior Design, Marketing, and Sales with Augmented RealityEnhanced plans and drawings are, of course, beneficial to the marketing and sale of interior design. Because it can visualize how imagined or partially developed projects will look when completed, augmented reality could be particularly useful for marketing developments before they are even completed.
The focus shifts from form and function to more aesthetically oriented aspects, such as the look and feel of a building’s interior, at some point during this life cycle. Architects, designers, and marketers, and those on the demand side, benefit from augmented reality.Property buyers of all types can use real estate software AR technologies to experiment with design elements. Moreover, it can define how rooms will look before committing to choices in coverings, furnishings, or fixtures, whether they work with professional interior designers or do it themselves.